What Is Site Planning?

Website planning refers to analyzing the market, determining the purpose and function of the website, and planning the technology, content, costs, testing, maintenance, etc. of the website construction as required. Website planning plays a role in planning and guiding website construction, and plays a positioning role in website content and maintenance.

Website planning

Website planning is also called

A professional website is built on the premise of reasonable website planning. Website planning has both strategic and tactical content. Website planning should be considered from the perspective of network marketing strategy. Tactics serve the strategy. Website planning is the foundation and guideline of website construction. It determines the development direction of a website.

(1) Develop a website development strategy. Websites serve organizational management, and their development strategy must

I. Market analysis before the construction of the website 1. What is the market of the relevant industry, what are the characteristics of the market, and whether it can carry out company business on the Internet.
2. Analysis of the main competitors in the market, the Internet access of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, which competitiveness can be enhanced by the website, and the ability to build the website (expenses, technology, manpower, etc.).
Second, the purpose and function of building a website 1. Why build a website to promote products, e-commerce, or an industry website? Is it an enterprise need or an extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functions of the website: product promotion, online marketing, customer service, e-commerce, etc.
3. Determine the purpose of the website according to its functions.
4. The construction of the intranet and the scalability of the website.
Third, the website technology solution determines the website technology solution according to the function of the website.
1. Use a self-built server or rent a virtual host.
2. Select the operating system, use Unix, Linux or Window2000 / NT. Analyze input costs, functions, development, stability, and security.
3. Adopt systemic solutions (such as IBM, HP) and other corporate Internet solutions, e-commerce solutions? Or develop it yourself.
4. Website security measures, anti-hacking and anti-virus solutions.
5. Development of related programs. Such as web page programs ASP, JSP, CGI, database programs, etc.
4. Website Content Planning 1. Plan the website content according to the purpose and function of the website. General corporate websites should include: company profile, product introduction, service content, price information, contact information, online order and other basic content.
2. E-commerce websites should provide member registration, detailed product and service information, information search query, order confirmation, payment, personal information confidentiality measures, and related help.
3. If there are many website columns, consider using a website programming person to be responsible for related content. Note: Website content is the most important factor in attracting visitors to the site. No content or impractical information will not attract hurrying visitors. The information that people want to read can be investigated in advance, and after the website is published, people's satisfaction with the content of the website can be investigated, and the content of the website can be adjusted in a timely manner.
V. Web Design 1. Web design art design requirements, web art design should generally be consistent with the overall corporate image, and must comply with CI specifications. Pay attention to the application of webpage colors, pictures, and layout to maintain the overall consistency of the webpage.
2. In the adoption of new technology, we should consider the distribution area, age class, network speed, reading habits, etc. of the main target visit groups.
3. Develop a webpage revision plan, such as a large-scale revision within half a year to a year.
6. Website Maintenance 1. Maintenance of server and related software and hardware, evaluate possible problems, and formulate response time. ^[1]

Because e-commerce website technology is complex and involves a wide range, website planning is the initial stage of this complex work. The quality of this work will directly affect the success or failure of the entire system construction. Therefore, we should fully understand the characteristics of this stage of work and some key issues that should be paid attention to in order to improve the scientificity and effectiveness of planning.

(1) The planning work is oriented to long-term, future, global and critical issues, so it has strong

(1) Support the overall goals of the enterprise. The strategic goal of an enterprise is the starting point for planning. Website planning starts with corporate goals, analyzes the information needs of corporate management, and gradually derives the strategic goals and overall structure of the site.

(2) Focus on senior management as a whole, and take into account the requirements of various management.

(3) Get rid of the compliance of the business system to the organization. The understanding of the business process of an enterprise often starts from the current organization, but only by getting rid of its compliance, can the business system's adaptability be improved.

(4) Make the system structure have good integrity. The process of website planning and implementation is a "top-down planning, bottom-up implementation" process. Using a top-down planning method can ensure the integrity of the system structure and the consistency of the information.

(5) Easy to implement. The plan should provide guidance for subsequent work and be easy to implement. The choice of plan should pursue practical results, and the most economical, simple, and easy to implement plan should be selected. Technical means emphasize practicality, not one-sided innovation.