What Is the Fragrance Industry?

In France, you can roughly judge the identity of a gentleman or lady by the elegance of the perfume. However, you may not know that the origin of perfume is closely related to the stench. Voltaire wrote a booklet called "Beautify Paris" in 1756, which reads: "The dirty market in the narrow alleys makes people dare not stop and the stench is everywhere ... the street Dark, narrow and ugly, it seems to represent the most barbaric era. "

French perfume

In France, you can roughly judge the identity of a gentleman or lady by the elegance of the perfume. However, you may not know that the origin of perfume is closely related to the stench.

Version one

At that time, there was a rotten smell in the air in Paris.

French perfumes and cosmetics are world-famous and well-known. It is listed as one of France's three major boutique industries along with fashion and wine. For many years, the French perfume and cosmetics industry has been among the best in the trade of similar industries in the world. This is the pride of French industry.

The use of perfumes and cosmetics by the French began in the 13th century, mainly in aristocratic societies. In the court at that time, not only women concentrated on applying powder, men also used cosmetics. France's first flavor and fragrance production company was born in 1730 and was founded in the southern city of Grasse. The city's current population of 50,000 has played an important role in the history of French perfume development.

In fact, the real perfume capital or Glass is the main place of production. 80% of the world s pure perfumes are produced there, like CD, Chanel, Lancome, etc., which are familiar to the Chinese, and only the French or Paris trademarks are posted Because most people only know Paris after all. Today, this mysterious Grasse has been partially opened to tourists, allowing outsiders to learn the secrets of perfume production, appreciate the history of ancient techniques unique to France, and even personally experience the taste of working in a mellow perfume workshop.

In the past, Grasse's industry mainly produced leather gloves. Manufacturers added some flavors to leather-scented gloves, which was greatly favored by consumers. Therefore, workshops producing spices and refining fragrances appeared. In 1729, Grasse officially won the title of "Glove Making and Fragrance Making City" in France. Grasse's climate and soil are suitable for planting plants such as jasmine, rose and tuberose. The mountains and mountains are covered with a variety of flowers and plants, with flowers and brocades.

Grasse is still awarded the title of "fragrant city", focusing on the main French flavor and fragrance manufacturers. The original hundreds of manual workshops have been merged into three larger flavor and fragrance production companies. These are also three perfume factories developed by Grasse. They are Galimard, Fragonard, and

CHANELNO.5

Classic story: A fisherman in the Philippines walked into an expensive boutique, he didn't say anything, just put out five fingers silently, and bought a bottle of perfume he wanted. NO.5, CHANEL's No. 5 perfume, makes No. 5 a magic figure in the perfume industry, representing a beautiful legend of [FS: PAGE]. Why is it named NO.5? This is a question common to many people at first glance at this perfume. 5 is the lucky number of Ms. COCOCHANEL; among the many perfume samples presented by perfumer Ennispo to Ms. Chanel, she chose the fifth one; and the release date of NO.5 perfume was just on May 25th, which was exactly The fifth fashion presentation of CHANEL was held at the same time. Therefore, "5" became a legendary number closely related to CHANEL.

Perfume features: acetaldehyde floral notes with rose as the main note.

Recommended crowd: Mature women with gentle and charming temperament.

TRESOR bright

Classic story: In the early days of Lancome, there were three product representative logos-little angels represented makeup; lotus represented skincare; roses represented perfume. Later slowly evolved, the rose became the sole symbol of Lancome. But Lancome has always been famous for its skin care products and make-up, but the perfume seems to lack representative works. For Lancome, perfume is not only its history, but also the cause of the rose logo. In the past, Lancome's perfume bottles were only green and black. Their relationship with roses was not so direct and absolute, and it was regrettable. In 1990, Lancome decided to launch a bottle of perfume that can fully interpret Lancome's image, that is, this bottle of TRESOR, which is entirely composed of roses.

Perfume characteristics: It belongs to the brilliance of the oriental scent. It is a perfume composed of fruity, pink and rose flowers. Under the romantic atmosphere of warm peach colors and rose petals, the brilliance of sweet is symbolized by The scent of love and happiness.

Recommended crowd: Women immersed in sweet love.

Saint Laurent

Classic story: There was a Queensland leader in Australia who banned the use of this perfume in his territory, which is said to be as addictive as smoking opium after use. But "opium" does have its magic, and it will be quite impressive upon smelling it. In the early seventies, fashion designer Yves Saint Laurent traveled to mainland China. He was deeply attracted by the oriental style, which was very different from his past life experience. He brought a snuff bottle as a collection. When he played with the snuff bottle, he suddenly thought whether there would be a bottle of perfume, as magnificent as a snuff bottle Like the opium contained in the snuff bottle, it is full of temptation, addictive, and cannot be extricated. So he [FS: PAGE] created the "Opium". A man is as sweet as a man. How can you make the aroma really radiate around you? I'm afraid I can only hone it myself

Perfume characteristics: This bottle of perfume inspired by snuff bottles is like a delicate snuff bottle with a poppy pattern carved on the body. The focus of the bottle is the rich and mysterious and gorgeous oriental spicy fragrance, which can convey the tempting and sinking message.

Recommended crowd: Suitable for people with a sense of time and strong personality.

Estee Lauder

Classic story: BEAUTIFUL perfume advertising has always been the bride, because BEAUTIFUL is seeking the most beautiful perfume in life. When Estée Lauder created the bottle of BEAUTIFUL, it originated from the most beautiful and touching memories of her life, as well as touching vows, all accompanied by romantic feelings. Because of her beautiful romantic feelings, BEAUTIFUL chose pink as the outer packaging. Pink is a beautiful and elegant color, romantic, lyrical, and very feminine. "I don't want BEATFUL to smell like any kind of rose, gardenia or any single floral fragrance. I want to make BEAUTIFUL the most wonderful, richest and most harmonious fragrance in the world. "Ms. Estee Lauder said.

Perfume features: BEAUTIFUL perfume is a comprehensive floral and woody fragrance.

Recommended crowd: soon to become a bride, or wedding, honeymoon newlyweds.

Givenchy

Classic story: The first bottle of baby perfume seems to make people return to the time being held in the palm of your hand. What evokes childhood memories may be the one that I always wanted to own, and always thought that wearing it, I was like a pink princess dress of a little princess ... At such a candy-colored and colorful time, it seems that not many people think about the children To the problem of smell. The famous French children's clothing designer MS? PTISENBON launched the first bottle of baby perfume under her name in the 1980s, and in 1987, Givenchy acquired the children's clothing company and also renamed the perfume TARTINEETCHOCOLAE ), But most people still nickname it baby bear.

Perfume features: scent of citrus lime, a freshness, and a kind of lazy breath that seems to lean against the dense green trees in the summer afternoon. Because the baby bear is full of clean scent, it makes people feel that they can not grow up and always stay in the atmosphere of childhood, making it more popular with young girls.

Recommended crowd: young women with romantic feelings.

Guerlain

Classic story: Legend has it that the Indian emperor Shah Jahan cherished his concubine Taj, the emperor who called the wind and rain in his kingdom, still like any ordinary man in the world, doing his best to hope to win the beauty. To this end, he ordered the construction of many beautiful gardens. Here, he walked hand in hand with Taj, whispered and expressed love, and in the eyes of this woman he was deeply infatuated with, he discovered another more beautiful world. These two gardens that left their footprints are named SHALIMAR, which is Sanskrit, originally intended as a temple of love. The emperor and his concubine have disappeared with time, but the romantic love story has become a beautiful legend. Perfume master JACQUESGUERLAIN found inspiration in this beautiful legend and created SHALIMAR, so this bottle of perfume born in love became the best gift for a lover.

Perfume features: a very mysterious oriental fragrance, natural floral notes.

Recommended crowd: Women with oriental female tradition but slightly mysterious.

Issey Miyake

Classic story: After making his name in Japan and becoming famous in Paris, Issey Miyake has been thinking hard about what to create in a bottle

Kind of perfume to convey their design ideas, but never found inspiration. On a rainy day, when he stopped the work at hand and looked out the window, he was accidentally attracted by the drops of water that stopped and fell on the glass window. He rejoiced that he suddenly looked up, and the distant Eiffel Tower was reflected in the mist. At the moment, everything had an answer, and the water of life was born. For Issey Miyake, the water changes a lot. It can be a waterfall that is a rush, or a calm lake. It is also water. Everyone can find their own rhythm and chords. The water of life inspired by the Paris Tower is so simple and simple that its pure lines and transparent bottle are exactly in line with what Issey Miyake said: I want to express beauty in the least and simplest way, but it has nothing to do with abstract art. .

Perfume features: charming and charming, fresh and clean [FS: PAGE], like spring water.

Recommended crowd: capable but feminine ladies.

May rose

Classic story: Fragonard Rose de Mai women's perfume is one of the flower nature fragrance series Les Naturelles. It grows in southern France and is a perfume with a nostalgic complex. The scent composition is mainly: rose, black currant, lily of the valley and ylang-ylang, creating a fresh, pure and irresistible beautiful smell. May is the season for roses. Rose de Mai Fields in Grasse has a wide area of 70,000 square meters, in addition to roses and jasmine. The world famous Chanel No. 5 is refined from roses and jasmine. In the Rose Golden Period of May each year, Grasse needs a large number of flower pickers, but there is a labor shortage every year. A ton of roses can only extract one liter of essence. The price of essential oil is always much more expensive than gold. Perfume characteristics: Crystal perfume bottle, the moment the mist sprayed, the richness and enthusiasm of the rose, it seemed that blossoming flowers opened gracefully around it, leisurely, and the tenderness and sweetness of the jasmine flowed out.

Recommended crowd: romantic, feminine, and touching oriental women.