What is Pez®?
Pez® is the name of the brand brand. Pez® are small rectangular candies that are made in flavors such as mint, chocolate, cola and mixed fruit. Pez & Reg; It is probably best known for its specially designed dose that holds candies and have the head of the figure above. When the character's head is tilted backwards, one piece of candy is slightly pushed to make the user easier to pull out the candy.
Pez® was invented in 1927 by Austrian confectionery called Eduard Haas. He tried to create a candy flavor with peppermint, which was unheard of at that time he could sell to adults. The Pez® brand was derived from the German word for Peppermint, pfefferminz . Haas took the first, middle and latest letters from pfeffferminz and created the Pez® brand.
In an effort to expand the attraction of Candies Pez®, Haas decided to target smokers and those who tried to quit. He believed that peppermade mint candies would be perfect for smokers with a perfect brass mint and could also be an alternativeFor smokers trying to stop but still wanted to put something in their mouths.
In his attempt to address smokers, the company developed a new dispenser that resembled a cigarette lighter. Before this time, Pez® candy was sold in small metal cans. The new dispenser together with a well -known advertising campaign, which represented the illustrations of beautiful women known as PEZ® girls, helped society grow and expand.
The dispensing station of the character was originally developed for the US market in 1955. Pez® was imported in the US in 1952, but the sales were initially unimpressed. The company decided to expand its American marketing campaign, which was focused on adults, as well as to include marketing for children. The company gave Komikds on its doses and the introduction of fruit candies that would more attract to the child's palate than the original taste of peppermint.
Pez® Dispenshers with STAly by a collector's item, and many collectors looking for dispensers are no longer producing or trying to buy new doses as soon as they are available. It is estimated that the company has produced approximately 300 different dispenses during its history.
Today, the popularity of branded candies and dispenses Pez® remains strong and are available in more than 60 countries around the world.