What is the status quo bias?

Status quo bias is cognitive bias that leads people to prefer that things remain the same, or that they change as little as possible if they must be absolutely changed. This cognitive bias plays a role in many areas, including economics, political science, sociology and psychology, and has been conducted by many studies to focus on the ways it affects human behavior. By realizing the role played by the status quo in their own lives, people can take steps to reduce the influence of this bias on their decision -making. Most people prefer avoiding the potential of loss to monitoring the potential of profit. In other words, people are generally conservative because they do not want to lose the profits they have achieved. As a result, attempts can be considered potentially risky in advance. In several studies, when the essence of identical situations is presented, entities tend to choose a decision that is likely to cause loss.

6 status distortion can also play a role in everyday routines; Many people eat the same for breakfast day after day, or go to work with exactly the same pattern, without variation. The inability to be flexible can cause people to become stress or upset when the situation forces them to decide, and it can close their eyes to potential opportunities.

in economics, status quo bias explains why many people make very conservative financial decisions, such as maintaining their deposits at one bank, even though they are offered a better interest bank that is essentially the same in all other respects. Theesilian desire to keep things the same can cause people to lose conservative decisions. It can also play a role in the world of marketing because companies have learned their cuddly when they radically reworked the packaging or ingredients of popular products.

While this bias can provide a certain amount of self -defenseY by encouraging people to make safer decisions, it can also become crippling by preventing someone in choosing more adventurous options. Like other cognitive distortion, it can be so gentle that people don't know about it, which makes it difficult to outset the sets.