What is Tupperware®?
In the early 1940s, a chemist from DuPont® named Earl Tupper realized that the new synthetic polymer, polyethylene, a form of plastic, had unlimited commercial potential. Polyethylene, soft and supple, could be shaped into an unlimited field of shapes and sizes and also made in different colors.
In 1945, Tupper developed its first polyethylene object, a small glass for use in the bathroom. Buyers quickly accepted smooth, colorful and extremely resistant new product. It wasn't long before Ear's polyethylene tumblers appeared in shops across the country. Commercially referred to as "Tupper's Tumblers", colored plastic cups launched in various pastel shades were considered a miracle of modern science. Not only were the new polyethylene sumbles popular with the public, but they were also cheap for production and thus highly profitable from a business point of view.
Other Tupper Developed items were bowls. The new bowls were a big hit, especially thanks to the new function - OdlEhm - lightweight and available in different sizes and colors. By incorporating the lip around the edge of the bowls so that the flexible plastic lids can be firmly sealed, creating a vacuum effect, the containers were virtually airtight. For households trying to extend the life of chilled food, Tupper's new sealing bowls were a big hit. With the addition of bowls to the assembly, a complete product line has now been assembled. Tupperware® was born.
Not only an imaginative chemist was Tupper also a smart entrepreneur. Tupper, which was reinforced by The Positive Press Tupperware®, received in the national media, conceived an innovative program on the market of its polyethylene goods. In addition to sales in the store, Tupper invented a plan in which households themselves would pedal its products. Unlike doors door sales to which consumers usually responded negatively, Tupper realized that the best sellers for their product were SamThe household women's outer who used them. Given that in the home already enthusiastic about the Tupperware® series, Tupper devised a domestic plan, in which the hostess would sell and sell Tupperware® products directly to family and friends in exchange for compensation. The Tupperware® Party was born, an unconventional and innovative approach to marketing products that many companies still use many companies.
Because the Tupperware® Party Parties were not only entertaining, but also a major income that cleaned the opportunity for women in households whose job prospects were limited, the whole idea became a national phenomenon. Due to the tremendous success of the Tupper's Home Party program, Tupperware® sale was suspended in stores. In 1951, Tupperware® Home Parties Inc., with more than nine thousand domestic retailers across the country, was created, with revenues that have exceeded $ 25 million until 1954. In 1958, after Earl Tupper made a fortune,He sold his company Rexall Drugs and retired.