Do Subliminal Messages Really Work?

Following "A Brief History of Time" (Popular Edition) and "Big Design", the latest masterpiece by best-selling author Leonard Monlodino!

Subconscious: The secret to controlling your behavior

Book title: Subconscious: The Secret to Control Your Behavior

ISBN: 978-7-5153-1492-1

Publication time: 2013.5

Publisher: China Youth Publishing House

We often think that there is a good reason behind everything we do. However, we have never considered that, in fact, there is actually an unknown force behind every choice and every action affecting us. Co-authored with Hawking's "A Brief History of Time" (Popular Edition) and "The Great Design", the top physicist, Montelo Dino, will start a journey of subconscious exploration.

This is a feast of psychology about the subconscious, a true masterpiece, letting you reveal the secrets behind the behavior in the author's humorous language and a lot of psychological experiments and stories. This book can help you discover the positive effects of the subconscious and tell you how to interact with friends, strangers, spouses, colleagues, and bosses. "Subconscious" will definitely subvert the way you know yourself!

Rich and interesting examples are a highlight of this book, you will see:

It may not be the looks, temperament, family background, or size of the biceps that attracts the union of men and women, but the surname of the other person;

People may buy detergent simply because of the color of the packaging;

Why people are more inclined to buy Coca-Cola than Pepsi;

You may choose to buy stocks because of their names;

Why do you touch the other side gently when you talk, it will increase the chance of success?

President Obama may be elected because of his voice;

Why determined victims make mistakes in identifying rapists;

PSAs may actually increase people s uncivilized behavior

...

Hi everyone, my name is Leonard Mlodinow. At the age of 27, I received my PhD in theoretical physics from Berkeley, and after graduation I did research at the California Institute of Technology, where the gang of nerds in The Big Bang Theory lived.

When I was 31 years old, I was poisoned by Hollywood, and I came to Los Angeles alone with a script I wrote and $ 6,000. Six months later, the script was finally sold, leaving only $ 110 on the body. In the next few years, I wrote scripts for many TV series, including Hunter, Macgyver, Star Trek, Night Court ... and some other things that I didn't want to mention at all. My subconscious has made me forget them all!

In 2005, I returned to Caltech to continue teaching. This is the time I'm most proud of: I worked with my old friend Hawking and co-authored A Brief History of Time (Popular Edition). Working with Hawking is extremely encouraging, not because of his fame but because of his courage and perseverance. Although the communication with Hawking is slow and laborious, we are not tired of it. In 2010 we co-authored the best-selling book "Big Design".

Well, you already know too much. Finally, please remember my name (which is actually very easy to remember), Mont-Lo-Di-No, just read it a few times and it will go.

Preface

Chapter 1: The New Subconscious

How does the subconscious influence us to make big decisions?

Invisible pusher

Subconscious popular psychology

Name determines who you love

Cola Paradox

Choosing stocks by name?

Chapter 2 Two Trains of Thinking

95% of our things are not conscious at all

The subconscious dominates your mental activity

Visible "blind"

Major T's case of blindness

Intuition may be more reliable

The magical "brain supplement" phenomenon

Chapter 3 Memory and Forgetting

Why do we sometimes remember things that never happened?

Poke through "human flare recorder"

Why memories are distorted

Memorizer troubles

How the brain forges a "memory"

Why memory becomes unreliable

Save the sunken memory

Chapter 4 Subconscious in Social

Why can Tylenol soothe an injured heart?

Boost Your Social IQ

The secret of oxytocin

How to make the other party say yes

Dissect your brain

Chapter 5 Subconscious Reading

Look at people's eyes and know who the real boss is

The power of subconscious cues

Why is Mona Lisa not really laughing

Small actions that reveal your identity

Magical non-verbal communication

Chapter 6 Judging by Appearance

How to win votes, date a girl, or attract a female swallowbird?

Men with low voices are more popular

Sound can change career

Magic touch effect

Why looks change the outcome of an election

How important is appearance

Chapter 7 People Gathering Groups and Groups

What do Lincoln, Gandhi and Che Guevara have in common?

Racial discrimination is ingrained

How prejudice arises

How hard is it to be objective and fair

How to eliminate subconscious bias

Chapter 8 Inner and Outer Groups

What's behind "fruit powder"?

Why do we prefer ourselves

Non-profit public service ads

Blind sense of belonging

Chapter 9 Feeling

Why does falling from a high place have the same effect as a teasing smile and black silk pajamas?

Placebo effect

"Emotional illusion" trap

It feels like a subconscious choice for you

Chapter 10 Self

Can we really trust that packed self?

Why do you feel good about yourself

What makes you make irrational choices

The power that the subconscious gives us ^[1]

Montrodino never disappoints me with the approachable and fun interpretation of science.

-Stephen Hawking

Remember not to peek at "Unconscious" during meetings and classes, because this is a book that makes you laugh and laugh when you look at it.

-Christopher Chabris, author of The Invisible Gorilla

Intuition is wrong, inexplicably attracted by strangers ... Why are these? American theoretical physicist Menlodino reveals in his new book "Subconscious" the powerful power of the subconscious and the impact on human behavior.

Xinhua News Agency

Although he is not a psychologist, this new book has fully shown the possibility of a rigorous and curious scientist and a writer with wonderful pens and flowers.

-"Sanlian Life Weekly"

Menlodino writes in his new book that the brain continuously processes countless perceptions, feelings and thoughts, processing about 11 million bits of information per second. Everyone knows only 5% of them, and the other 95% are out of consciousness, that is, subconscious.

--"Reference News"

Humorous and humorous, fascinating ... Relaxing popular science content, suitable for casual reading and spending time on the beach; rich anecdotes and funny stories, helping you to compete in the dinner party, and make wonderful flowers ... "Subconscious" has a clear and powerful theme Well worth reading.

The Oregonian

As a theoretical physicist, Menlodino successfully expanded the boundaries of popular science books: the important role of the subconscious was put back on the scientific stage and displayed in front of the public. This result is amazing ...

--"Economist"

Are you sure your choices are reliable and well thought out? Let Monlodino take you to find out, he will make you eye-opening and dazzling.

-Neuroscientist David Igman

A smooth, interesting and thought-provoking travel diary; the author and guide: Monlodino; destination: our unconscious field, a wild place with few people involved; are you ready?

-Christoph Koch, Professor of Cognitive and Behavioral Neurology, California Institute of Technology

If you like Big Design, you will fall in love with Subconscious. This wonderful book not only makes neuroscience understandable, it also makes it quite charming. After reading this book, you will see yourself and the people around you from a new perspective.

--Joseph Halinan, author of Why We Make Mistakes

Physicist, science writer, and Hollywood screenwriter Leonard Monlodino has revealed to readers the important role of the subconscious in our life journey.

"New Scientist"

This book, which can not be read, explores two aspects of our spiritual life, focusing on the subconscious part. "Sublime" brings together many years of clinical research results, reveals several new discoveries that shocked the academic community, and is a good book for readers who want to recognize themselves more clearly.

American "Book List" Magazine

A must-read book, thought-provoking and funny. Menlodino has provided profound and thought-provoking insights into all aspects of our daily lives-work, financial management, making friends and relationships.

-Jerry Weberman, Chief Economist, OppenheimerFunds Inc

"Subconscious" subverts the stereotype that "we can control our thinking and make wise and sober decisions ..." It makes us more convinced that the brain is not "sane" at all.

--"Weekly newspaper"