What Is a Media Phone?

The word media is derived from the Latin "Medius", which is transliterated as media, meaning in between. The media is the medium through which information is disseminated. It refers to the use of tools, channels, carriers, intermediaries or technical means by which people use to pass information and obtain information. The media can also be considered as all technical means to achieve the transfer of information from the information source to the trustee. Media has two meanings, one is the object that carries information, and the other is the entity that stores, presents, processes, and transmits information.

[méi t]

The media has the following functions:

1. Supervise and correct the bad phenomenon.

2. Coordinate social relations.

3. Inheriting culture.

4. Provide entertainment.

5. Guide the public.

6. Disseminate information.

Audience: The audience refers to the recipients of information dissemination, including readers of newspapers and books, radio listeners, movie and television viewers, and netizens. The audience is a huge aggregate from a macro perspective, and from the micro perspective, there are people who have rich social diversity.

Example: It is the advertising form and quotation manual provided by the media that can be posted on it. What we can easily understand is: examples of advertisements published in media (television, radio, newspapers, magazines, online media, outdoor media).

Advertisement: Advertisement is a publicity means for transmitting information to the public openly and widely through a certain form of media for a specific need.

Target Audience: The target audience can also be referred to as the target customer, target group, or target customer group, which refers to the target audience for marketing or communication.

Viewing rate: refers to the proportion of the target audience who watch a TV program during a certain period of time to the total target population, expressed as a percentage.

Media value index: a standard for media evaluation based on media audience, advertising quotes, ratings, coverage, etc.