What is an Embedded TTS?

TTS (Total Solution) mode is a trading platform independently developed by Qunar.com, an online travel product sales system solution developed for airlines, hotels, and agents. The user's product booking behavior is completed on the Qunar platform, and the Quartet then passes the generated order to the agent. TTS can ensure the security of user transaction funds, ensure the security of user information and privacy, provide a variety of products, an easy-to-use interface, convenient operation, and support multiple payment methods. The advantages of TTS for consumers are the unified user experience and transaction security. Consumers do not have to repeatedly enter information and learn the display rules of various websites, and at the same time can enjoy the guarantee of Qunar's "guarantee pass".

TTS mode

Right!

TTS (Total Solution) mode is a trading platform independently developed by Qunar.com, an online travel product sales system solution developed for airlines, hotels, and agents. User booking product behavior at

The TTS system is a trading platform independently developed by Qunar.com, which is a concept of an intermediate page. Suppliers operate their flagship stores under their own brands.

Zhuang Chenchao said that the main purpose of the launch of the TTS system is to improve the service level of Qunar.com's overall platform, improve user experience, avoid users from repeatedly entering information, improve service guarantee, ensure transaction security, and help agents solve the problem of huge IT system investment.

It is understood that the TTS system has been running for many years. In July 2010, Qunar.com's TTS system was launched on the air ticket channel. At present air ticket OTAs and airlines such as Hainan Airlines, Sichuan Airlines, Capital Airlines have used this system. In March 2012, Qunar.com was launched on the hotel channel, and successively introduced a number of hotel groups, individual hotels and OTAs, such as Jinjiang Inn, Super 8, 99 chain, pudding and other chain hotel groups, nearly 10,000 single units Hotels and hundreds of OTAs.

Why does a system that has been recognized for many years suddenly raise questions? The key point of the dispute is that some hotel OTAs who prefer to divert their official website believe that the TTS system is completed online where the booking is made, and the supplier is "hidden".

The reporter found that the supplier name, LOGO, and service phone are clearly displayed on the supplier reservation page in the TTS system. In the process of trading through the TTS system, users can clearly and clearly understand which OTA they are booking with. In addition, the CPC jump mode is not inconsistent with TTS. The two forms can also complement each other. In fact, many large and powerful partners have cooperation with Qunar.com CPC and TTS. For example, Jinjiang Star, Super 8, Hainan Airlines, Sichuan Airlines, etc.

Zhuang Chenchao said that Qunar.com has adopted an open attitude towards CPC and TTS. Suppliers with doubts can continue to use CPC's cooperation methods as long as they can ensure the safety of consumer consumption. And OTAs can still use TTS to promote their brand and differentiate their development.

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The contention of interests under the diversified choice of open platforms

Qunar.com adheres to an open platform strategy. Open platform means diversified choices, and it also means more intense competition.

The reporter found that Qunar.com can search 250,000 hotels and has more than 20,000 partners. Including, 7 days, such as Home Inn, Jinjiang Inn, Super 8, Motel, Hanting, Hyatt Hotel Group, Hilton Hotel Group, Marriott Hotel Group, Mandarin Oriental, Langham Hotel Group, Kaiyuan Hotel Group, and inns, monomers Hotels and more. It also includes hundreds of OTAs such as Tongcheng.com, Laiyinba, Tengbang International, Happy E, booking, Agoda, Hotels, AirAsia Holiday HRS, Green Mango, Pinecone.com, etc.

As a direct marketing platform for hotels, Qunar.com was put on the hat of "both referees and athletes."

Zhuang Chenchao said that Qunar will not be an OTA. Qunar.com has always positioned itself in comprehensive tourism vertical search. The cooperation methods include direct marketing and distribution, which are complementary. Whether it is a hotel group, a stand-alone hotel, an airline, or a cruise ship, scenic spots use Qunar.com as its direct sales platform, or distributors such as OTAs use Qunar.com as a marketing platform, Qunar.com always operates as a platform. Take group purchase as an example. When Qunar.com does not have an OTA-approved group-purchase model, it directly cooperates with the hotel. When OTA starts to recognize this model, it actively accesses the group-purchase products of OTA (such as Yilong). The platform road is adhered to. No matter where the direct sales channel requests to stop the display of the distribution channel or where the direct sales channel requests to stop the display of the direct sales channel at Qunar.com, it is depriving consumers of their right to know, and we will not agree.

In the aviation sector, the number of airlines is limited and resources are relatively concentrated. In the field of hotels, the market is fragmented. No OTA can cover all hotels. From the perspective of revenue, OTA revenue has two or eight rules. A few hotels contribute the vast majority of revenue for OTAs. The way that OTAs increase revenue is that Constantly optimize the structure of contracted hotels instead of expanding the number of contracted hotels. And Qunar.com as an open platform can infinitely expand the neglected "long tail". These "neglected" long-tail hotels are often individual hotels, inns, etc. They often do not have the IT strength to build their own official websites, nor can they bear the required costs, and the TTS system just solves the problems of these hotels.

With the increasingly fierce online travel price war, Qunar.com compares hotel direct sales with various distribution prices, forming a situation of competition on the same platform, and also forming a contention of interests under the diversified choice of open platforms. It is a question of how a parity-type website balances the interests of suppliers while improving the user experience, and is the debate of the tourism service model.

Qunar.com believes that whether it is an upstream monopoly or a distribution channel monopoly, it is not conducive to the long-term development of the industry, and it is also a damage to consumer rights. More creative products than focusing too much on the distribution of benefits when the online travel market is still small.

The Chinese hotel market is huge, but the vast majority of individual hotels are still using traditional offline sales methods, neither online direct sales nor online distribution through any OTA, which means that the growing number of online travel consumers is basically These hotels cannot be booked, so the online penetration rate of Chinese hotels is far lower than the online penetration rate of air tickets. It can't be compared with the online penetration rate of foreign hotels.

Zhuang Chenchao said that since its establishment, Qunar.com has been paying most attention to: how many tourism products cannot be purchased online, and whether tourism products purchased online are safe and reliable.

In recent years, some new-type OTAs with sharp eyes have begun to cultivate market segments with great opportunities, such as the inn market represented by green mangoes, the short-term rental market represented by iRirent and Tujia, and Huitong World as the representative Of the regional hotel booking market, high-end leisure resort hotel market represented by , and some group buying websites, such as Meituan, are also actively entering the local hotel booking market. On the wireless side, there are also applications that specialize in servicing certain types of hotel booking needs, such as "Tonight's Special Hotel" and "Express Hotel Butler". These new formats have greatly supplemented and developed the relatively single business hotel booking market represented by Ctrip and Yilong in the past decade.

The storm also caused media attention to Qunar's future IPO plan.

In this regard, Qunar said that various plans are being carried out step by step. But Qunar.com is more concerned about its development. Qunar.com's online travel industry is a high-growth industry and Qunar.com is a fast-growing company. The company's overall business is in good condition and there is no need to beautify financial figures to go public . Investors in the US or Hong Kong capital markets pay more attention to the substance of their businesses than to the specific financial figures of fast-growing companies.

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