What is Multi-Tapping?

Clicks: Refers to the number of times a website or webpage was clicked and visited over a period of time (often based on "day"). Multiple clicks by the same person will also accumulate, which is a measure of website traffic, that is, page view.

An independent

Clicks = CTR × Impressions

In the promotion background, you can see data such as consumption, average price, click, display, click-through rate, and cost per thousand impressions. These data are the basis for your comprehensive evaluation of promotion effects and in-depth promotion optimization.

When a netizen searches for a query, if a keyword in your account that meets the search needs of the netizen is triggered, the idea corresponding to the keyword will appear on the search results page, which is called a keyword and idea display. The number of impressions you receive over a period of time is called the "volume". The amount of impressions reflects the quality of your keywords and the quality of your creativity (if your creative approach is a priority).

When your promotion results are displayed, if netizens are interested in your promotion results and want to know more about your products / services, they may click to visit your website. The number of clicks you receive over a period of time is called "traffic." Simply put, clicks are the number of times your creative is clicked.

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The amount of impressions helps you understand how many netizens are covered by the promotion results. It is a quantitative concept. Through the impression data provided by the statistical report, you can find out which keyword ideas have a greater chance of showing, and how many exposure opportunities can you bring each day, so as to estimate how many potential customers your promotional activities can reach.

If the total number of impressions of all your keywords has been relatively small every day, and your promotion results cannot be fully exposed, then we recommend that you consider submitting more keywords and using broad matching to reach more potential Customer purpose.

1. Website visits: One visit is generated because someone visits the website. One measure of website traffic is independent IP and the other is PV; it is often based on "day", which is calculated by the same day independent IP and daily PV. A computer accessing the Internet is an independent IP. PV is the abbreviation of PageView, that is, page views. An independent IP can generate multiple PVs, so the number of PVs is greater than or equal to the number of independent IPs. The more IPs the website visits per day, the more PVs, that is, the more visits.

Second, website traffic: Traffic is an indicator to measure website traffic, and refers to the number of times a visiting user clicks on a web page.

Third, page views: Page views is the number of pages the user views on the site each time, no matter how many clicks are generated. Each picture is a separate file on the web page. When a user is watching a webpage, they may see many pictures, images, graphics, and so on, and then generate multiple clicks.