How Do I Choose the Best Phone Service Plan?

Exhibition planning refers to activities that make full use of existing information and resources, determine the trend of changes and development of things, comprehensively conceive and design, and choose a reasonable and effective plan to achieve the expected goals. Planning is a comprehensive systematic project, the goal is the starting point, information is the foundation, and creativity is the core. MICE planning is the activity of the MICE company to make overall plans and activities with forward-looking planning for the establishment of MICE projects, program implementation, brand establishment and promotion, development of MICE-related events, MICE marketing and MICE management based on the information collected and mastered. MICE planning designs all aspects of MICE activities and finds the best solutions to achieve the goals of the MICE activities.

Exhibition planning

(Planning management activities)

1.Connotation, characteristics and function of exhibition planning

Exhibition planner aka

Perform targeted market research on the enterprise to collect various materials about the project, including texts, pictures, and video activities. Sort and arrange the collected data and archive them.

2. Develop a detailed and complete exhibition planning plan and determine the target market of the exhibition, the size of the exhibition, the choice of exhibits, the evaluation of the number of visitors and the size of the exhibition area, and the budget of the exhibition costs.

3. The pre-implementation training allows all implementation staff to understand the spirit of the plan, be familiar with the requirements of the plan, and master the working methods, steps and skills of the plan.

4. The design and production of printed materials use the exhibition journal, pre-exhibition newsletter, media reports and other means to conduct pre-publication, expand the influence of the company, and attract more target customers.

5. Booth layout, commissioning and installation of display equipment, staffing of the booth.

6. Related exhibition services will arrange corresponding vehicles according to the specific situation of the participants and the number of people; according to the preferences of the participants, book various types of dinners, and recommend different dining venues; according to the preferences of the participants, Design different leisure styles

Audiovisual equipment rental, display prop production, exhibition hall exclusive decoration, stage design lighting performance, flower and grass rental, art production, disassembly and transportation, large storage, large event arrangement, etiquette, emcee, tour around the world, stage production, rental.

(1) invitation;

No matter what kind of conference or exhibition, the sponsor certainly hopes that the right person (customer) will participate. As a host, the way you invite is very important. Generally, invitations include three procedures: information release, receipt processing, and confirmation notification.

Information releaseprints (including invitation letters, organization documents, meeting notices), e-mails, print media announcements, electronic media announcements, etc. are divided from the media. The general information release includes the theme, time, place (tentative or candidate), main agenda and arrangements, costs and standards, etc. Some also come with a meeting (exhibition) plan, which allows participants to understand the meaning of participation and the importance of the exhibition. Expect.

ReceiptFor the organizer, receipt is one of the marks for judging the success of MICE planning activities. After receipt is received, statistics are usually required (the design of the receipt is very important, it should be reasonable and satisfactory, and it should include the following information-clear number, job title, gender, contact information, expected time to reach the destination, and welcome requirements Etc.) and the confirmation receipt is valid (usually marked by the payment of conference fees), the next thing to do is resource allocation-mainly the arrangement of booths and hotel accommodation. Confirmation receipt, that is, confirmation notice can be issued after all this is completed.

Receipts can take many forms-fax, letter, e-mail, web or telephone. It should be noted that if the exhibition subject allows, the special requirements of the participants should be considered, such as family members, accompanying persons, health requirements, transportation agents, eating habits, accommodation requirements, etc. If the receipt is clear, then the orderly arrangement of the exhibition Will help a lot. Confirmation notification-If the conference expenses are confirmed or there are other ways to confirm, a confirmation notification is required. At the same time, the exact location, time, agenda, sign-in procedures and precautions of the exhibition should be issued.

(2) Arrangement for check-in and check-in

For small business meetings, signing in is relatively easy, just a directory registration. But if it is a large conference or exhibition, then signing in is a complicated task. Normally, the registration of a meeting is linked to the accommodation arrangement.

For large-scale conferences, if the sign-in process does not appear to be confusing, the necessary processes and preparations are necessary-receipt statistics, sign-in forms, guidance and assistance staff, accurate hotel room numbers and room numbers, room allocation tables, keys, labels Small envelope of the occupant's name and room number (built-in room key, usually provided by the hotel), relatively obvious path instructions for staying at the hotel, meeting (exhibition) instructions, detailed meeting (exhibition) schedule, inspection routes and participation methods, hotel function development Closing instructions and payment standards, return booking and confirmation, conference transportation usage methods and payment standards, etc. If possible, try to sign in with a computer. Under normal circumstances, there should be no less than 6 service personnel-the working time should be reasonably allocated according to the arrival time of the exhibition participants. If the receipt project is well designed, it will be very helpful for check-in and check-in arrangements.

(3) Catering arrangements

Generally speaking, catering is not arranged uniformly at exhibitions (except for specially invited guests or important customers), and catering is usually arranged uniformly at meetings.

Catering arrangements usually come in two forms-buffet or table round meals. The categories are Chinese, Western and Halal.

The uniform arrangement of catering meetings is very important for cost control. Generally, buffets can be issued with coupons (many hotels have minimum requirements for the number of buffets for buffets). Meal labels and recipes can be formulated in advance to strictly distinguish between formal representatives and accompanying guests. Personnel, family members, and special requesters can negotiate with the restaurant. Table-style catering arrangements are more complicated-especially for large conferences. The issues that need to be considered for a table-type catering arrangement are: meal opening time, number of people per table, meal vouchers, arrangements with the same table, special eating habits, types of drinks and payment, etc. It should be reminded that pay attention to the hygienic conditions of the restaurant and utensils during the pre-conference inspections, so as not to cause health problems to the diners. If the diners are unable to gather for meals on time, they can adopt the practice of having enough tables to open seats to ensure the rights of the diners. three

(D) Secretary services

The so-called secretarial services provide various secretarial, diligent, temporary procurement, temporary driver, and guide services to the exhibition organizers. These services are usually provided on an ad hoc or on-time basis, and are generally calculated by category when budgeting. They are not subdivided-they can be calculated at unpredictable costs or by other categories.

If operating through an agency, it is necessary to tell the agency to be ready for service. The final service cost calculation between the agency company and the organizer will be signed and approved by the contact persons designated by the two parties, and will be approved by the financial or related personnel of the two parties.

(5) Tea break

Tea breaks may not be needed for general large-scale meetings. For small and medium meetings, especially company or organizational high-level meetings, inter-session tea breaks are very important. The definition of a tea break is a small and simple tea party set for the rest of the meeting and the atmosphere adjustment. Of course, the drinks provided may not be limited to Chinese tea, and the snacks are not limited to Chinese snacks. Generally, tea break preparation includes snack requirements, drink requirements, decoration requirements, service and tea break opening time requirements, etc. Generally, different drinks and snack combinations can be changed at different times. Generally speaking, the tea break is classified into Chinese and Western. Chinese drinks include mineral water, boiled water, green tea, scented tea, black tea, milk tea, fruit tea, canned drinks, trace alcoholic beverages, and snacks are generally various types of pastries, biscuits, bagged food, seasonal fruits, fancy fruit plates, and so on. Western-style tea break drinks generally include various types of coffee, mineral water, low-alcohol beverages, canned drinks, black tea, fruit tea, milk, fruit juice, etc. The desserts include cakes, various desserts, pastries, fruits, fancy fruit plates, and There are also Chinese pastries.

Translation

Some people may think that the translation is just a megaphone and a tool, so the arrangement of the conference translation is as simple as other props, as long as it is "purchased". In fact, translation is a tool, but translation is a special tool. It is a person with a way of thinking who is responsible for the transmission of ideas (sometimes it is a lubricant or buffer for deadlock). So translations, especially those temporarily hired, deserve to be taken seriously. Many so-called translations are not generalists (in other words, there may be no concepts in other fields except the knowledge that the translator has already mastered), and conferences often involve a lot of technical terms, and they are usually very rare words or combination words, so It is necessary to communicate in advance.

In addition, the speakers should be told the usual speaking speed. If conditions permit, they can hand over the past mapping materials to the translators, familiarize them with them, and tell the translators about the general discussion or the content involved in this meeting. Of course, in order to prevent the leakage of trade secrets, the necessary constraints on translation should be-usually in writing, how long to contact a confidential translation should not be disclosed to outsiders, during this period the employer has the right to request that the translation be kept confidential, and The right to ask the translator to compensate for the losses caused by the leak.

(VII) Vehicle dispatch

Important international conferences, important industry conferences, well-known company global or regional conferences, usually with a large number of participants and high status. If the host is located, vehicle scheduling may not be a problem. If it is held in a different location, then vehicle scheduling It is worth studying. Generally, organizing conferences in different places basically entrusts local professional agencies as agents. Vehicle dispatching involves communication between the sponsor and the agent, as well as the problem of vehicle sources at the meeting place. For the organizer, usually only the car use and arrangement requirements are proposed, while the agency company must consider the time arrangement, the reasonable number of vehicles scheduled, walking time and routes, and so on. Therefore, the organizer should inform the agent in advance of the relative accurate arrival time, number of participants, the identity of the guests arriving during this time period, and the vehicle use standards, and tell the agent if there is any remedial measures and willingness to take if the situation does not match the notice The price to bear for this.

(8) Health Guarantee

Under normal circumstances, health protection does not need to be included in conference or exhibition planning. However, for special meetings, such as those attended by well-known senior scholars, experts with physical disabilities, or government officials, health protection should be included in the conference plan. The main contents include the collection of medical information at the host place, the distribution of specialties, the call of emergency vehicles and payment methods, the purchase of small quantities of commonly used medicines, the improvement of barrier-free access and sanitary equipment.

(9) Insurance knowledge

Organizing an exhibition requires insurance.

Distinguish opponents

Small and medium-sized enterprises are better not to consider surpassing their opponents as their goal, the key is to distinguish them from their competitors. After many SMEs have identified their competitors, they think about how to surpass him. For example, in the home appliance industry, you want to surpass the United States? However, with a sales of 200 billion US dollars a year, you are only 2 billion US dollars. The contrast of power is so disparate. Is it possible for you to exceed him? impossible. But you can do it differently. According to your strengths, segment your market, do your best in your market segment, and become a big fish in a small river, not a small fish in a big river.

It's not trying to do better than the competition, it's about being different from it.

5 fast concentration

This is for SMEs. It is impossible for small and medium-sized enterprises to make a national layout at once, so it is better to concentrate their strengths in one region and become the strongest in the region, and then seek greater development after establishing a solid foundation.

Compared with Zhongshan's Meiri Group, one of its brands is Sakura Snowflake World Body Wash. I used to be their president. At that time, 60% of the country s shower gel sales were in Guangdong, and Guangdong s shower gel sales were 80% in the Pearl River Delta region because of the densely populated area and many factories. Based on this situation, I changed the original strategy of the United States and Japan for the national market, only Guangdong and Guangxi and Fujian provinces around Guangdong. As a result, more than 60% of Guangdong s shower gel market was taken down at once, which is equivalent to occupying 40% of the country s shower gel market. At that time, even P & G could not beat the United States and Japan.

The nature of competition is half a step ahead of others.

6 focus on consumers

When it comes to brand marketing, it's important to know who your consumers are? Many SMEs are often confused about their target consumer groups and want to sell their products to everyone. As a result, everyone didn't buy his products because his products could not meet their needs.

Therefore, companies must research their own consumers, understand their needs, pay attention to their changes, and find ways to meet their needs.

Why can't many SMEs do it? It is not that the opponent is too strong, that the product is not good, or that it is not uncompetitive. Instead, they didn't notice changes in consumers. The original consumer mainstream was people in the 1960s and 1970s, but now they are born in the 1980s and 1990s. For 60 or 70 years, consumers pay attention to durability and durability. But the 80s and 90s are not the same. They pay more attention to the feelings of the products and brands. For them, whether they like it or not is more important than good. Therefore, if the company's products only focus on quality and durability, but the design and brand impression are messed up, these young consumers will not like it.