What is fast -moving consumer goods?

Fast moving consumer goods are any type of goods that are designed to attract consumers and promote rapid sales volume, even if it provided these goods to consumers at very affordable prices. Goods of this type are often indispensable, which means that they are quickly consumed and require frequent replenishment by further purchase. Due to the nature of this type of consumer packaged goods, the volume of sale is usually very high and consistent over the year.

One of the most common examples of this type of good is food, fresh and processed, sold in grocery stores and supermarkets. Items, such as fresh products, are indispensable, which means that fruits and vegetables must be consumed after purchasing in a limited time or spoiling. Once foods are consumed, they cannot be restored and adequate consumers to buy multiple units of the same items. The same general concept applies to canned and frozen foods that are eventually treated and must becontinuously replaced.

With the fastest moving consumer goods, products are produced not only at high volumes, but also bear the price that most consumers consider to be. In some cases, the producer produced does not create a lot of profit for each unit sold, but realizes a considerable return when a good appeal to a wide range of consumers and regularly sold in large volumes. Manufacturers offer prices to buy volumes to supermarkets and other retail stores that buy bulk and then set the price of the unit to also achieve a small amount of profits from each unit sold. The final result is that both the manufacturer and the retailer generate profits by selling high volumes of goods if quality and attraction are present, and the retail price paid to the consumer is considered to be considered.