What Are Fast Moving Consumer Goods?

^[1-2] Fast Moving Consumer Goods (FMCG for short) refers to consumer products with short service life and fast consumption speed. A new name is PMCG (Packaged Mass Consumption Goods). As the name implies, the product is packaged into individual small units for sale. It focuses more on the impact of packaging, branding and popularity on this category.

FMCG

FMCG definitions include packaged food, personal hygiene products, tobacco and alcohol and beverages. They are called fast because they are daily necessities in the first place. They rely on consumers' high frequency and repeated use and consumption to achieve profit and value through large-scale market volume. Typical fast-moving consumer goods include daily necessities, Food and beverage, tobacco, etc .; in medicine

The product turnover cycle is short;

Short and wide access to the market;

The market is vivid, and outdoor billboards are set up as product image advertisements in areas with high traffic and high grades.

1. Most fast-moving consumer goods use the distribution model of middlemen.

2. The vivid display of FMCG channel terminals is very important.

3. FMCG products usually coexist in multiple channels.

1. Personal care products industry, consisting of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products;

Second, the home care industry, consisting of fabric cleaning products mainly based on laundry soap and synthetic detergents, as well as dishware, floor cleaners, toilet cleaners, air fresheners, insecticides, mosquito repellents and abrasives Composition of household cleaners and other industries mainly based on lightening agents;

three,

The FMCG industry presents the following status quo:

1. The FMCG industry focuses on marketing to win.

2. Brand recognition of fast moving consumer goods must be based on three qualities: persistence, synergy and feasibility. Therefore, at the beginning of the establishment of the brand, a systematic overall plan must be carried out for corporate identification, product packaging, terminal material tonality, and basic elements. Brand naming must occupy the commanding heights. According to the Ueda T theory of competitive theory and strategy, the use of an influential thing to achieve brand goals, event marketing and public marketing as the brand communication channels.

3. Brand image and product taste are key.

4, trying to serve all people, want to make money for everyone. But this is certainly impossible. Today, market segmentation has achieved such a degree that it is impossible to have a product suitable for all people. Therefore, for brand positioning, the purer the more shocking, the simpler and more penetrating.

5. It is difficult to form a core advantage because it can only enter the market in the traditional way with the same technology and capital strength as its main competitors.