What Are the Advantages of Exporting?

Export Marketing Over the past 20 years of reform and opening up, exports have become more and more important in China's economy, and have become one of the three horse-drawn carriages that have driven economic development in recent years. In April 2002, the New York Times stated that: Japan s export industry is being replaced by China across the ocean. The article mentioned the case where China Haier and Sanyo formed an alliance to market Haier Electric in Japan. At present, more and more outstanding enterprises in China have won a certain position in the world market through successful export marketing. Along with the process of opening to the outside world, the export marketing business of Chinese enterprises has gone through a development stage from passive to active, from product marketing to strategic marketing.

Export marketing

Right!

Export Marketing Over the past 20 years of reform and opening up, exports have become more and more important in China's economy, and have become one of the three horse-drawn carriages that have driven economic development in recent years. In April 2002, the New York Times stated that: Japan s export industry is being replaced by China across the ocean. The article mentioned the case where China Haier and Sanyo formed an alliance to market Haier Electric in Japan. At present, more and more outstanding enterprises in China have won a certain position in the world market through successful export marketing. Along with the process of opening to the outside world, the export marketing business of Chinese enterprises has gone through a development stage from passive to active, from product marketing to strategic marketing.

Chinese name

Export marketing

Types of

books

Framing

paperback

Background

From active to passive

· Strategy application · Misunderstanding analysis · Consignor selection · Order strategy · Tips · Strategy application · Misunderstanding analysis · Consignor selection · Order strategy · Tips

Correct positioning strategy on the value chain:

We must clarify the advantages of the enterprise and make this advantage

Misunderstanding of cultural differences

Edward B. Tvler, known as the "father of anthropology", defined culture in his masterpiece "Primitive Culture" in 1971: "Culture is a complex whole, including Knowledge, beliefs, arts, morals, law, customs, and other capabilities and habits acquired as members of society. ". Cultural differences refer to differences in history, politics, economy, cultural traditions, and customs among different countries, regions, and ethnic groups. Export marketing is a cross-border business activity, and it is inevitable to deal with people from different countries. People in different countries have different or even opposite understandings of the same thing, the same sentence, and the same action because of their different cultural backgrounds. The famous saying of ancient Chinese philosophers "Similar in nature and far from Xi." Also illustrates this principle. E.g. Americans use their forefingers and thumbs in a circle to indicate "good": indecent in Germany; anal in Brazil. The peacock is an auspicious bird in the eyes of the Chinese, but inferior in the eyes of the Westerners. because

Department store buyer.

Many foreign department stores purchase various products by themselves, and different procurement departments are responsible for different varieties. Large chain department stores such as macy's, JCPenny, etc. have their own purchasing companies in each production market, and it is generally difficult for factories to enter. They often choose their suppliers through large traders, forming their own procurement system. The purchase volume is large, the price requirements are stable, the products purchased each year will not change much, the quality requirements are high, and it is not easy to change suppliers. Most of them participate in local exhibitions and will not go to China to see the exhibitions in person.

Large supermarket chains.

For example, Wal-Mart, etc., has a large amount of purchases. It also has its own purchasing company in the production market and has its own procurement system. It has a high sensitivity to market prices, product changes, and factory prices are very low. Strongly developed, cheap and well-funded factories can attack this type of customer. The small factory is best to keep the distance, otherwise the working capital of one order will make you unbearable. In case the quality cannot reach the inspection standard, it will be difficult to stand up.

Brand Importer

. Most are purchased by the brand itself, such as

Strive to obtain foreign government procurement information. It can be obtained from the following three ways: the first is the publication of foreign governments; the second is the mass media; the third is the Internet.

Strive to obtain the conditions and qualifications to enter foreign procurement markets.

First, it needs to have legal representative qualifications abroad, that is, it must set up a company abroad:

Second, companies must register for bids abroad;

Third, companies with more than 14 employees must promise foreign governments or their local governments when applying for

1. Send beautiful brochures to sell your products. The modern way is to send letters and short brochures to introduce your company, explain the characteristics of the products you sell, and encourage him to visit your website for more information. Booklets should be short, with a maximum of 4 pages.

2. Join foreign trade associations related to your industry sector. Becoming a member of such an association will allow you to connect directly with people who know the industry. They can answer all your questions directly, including technical questions. By doing this, exporters can show foreign importers that they are serious about doing business with foreign countries and that they can get the journals sent by most associations.

3 Attend as many trade fairs as possible. Attending a trade fair is a great way to showcase products, get feedback on products, observe competitors, and discover other opportunities. Chinese exporters should participate in various foreign trade fairs and exhibitions.

4 Read foreign newspapers related to your industry. Can make you understand all the information about the industry and technological developments to keep up with the times. The article will tell you about the progress of other companies, and the ads will show you what is on the market and what is needed.

5. Own a pleasing website. In today's market, having a beautifully designed webpage is very important. Foreign importers like to log in to a website to see what new styles and models the supplier can provide. It's a good idea to list your e-mail address on every page of your website. Today, the preferred method for people to communicate is via email. Also, keep your address, phone number, and fax number in an easy-to-find location on the web page.

6. Pay attention to quality control. Consumers abroad (as well as foreign importers) insist that the goods they buy must be of good quality. If they find that their purchase is unusable, damaged or not what they expected, they are used to returning goods and requesting a refund. Therefore, make sure your company has an effective quality management system. It is much easier to find defective products before processing them than to return them.

7. Ship on time. If you promise to ship to a foreign importer at a certain time, you must absolutely guarantee that the goods will be delivered at that time or in advance. Delays in shipments are one of the worst complaints from foreign importers to suppliers. Because after receiving the delivery time confirmed by the supplier, they started marketing and told consumers that the product would be available on a certain date. If your product does not arrive on that day, the result is very bad.

8. Set up representative offices abroad. Foreign importers are willing to do business with people abroad. They know that language and time zone are not a problem. Foreign importers also know that if there are any problems or legal disputes, the responsible person will be easier to handle locally.

9. Use English correctly. The sales letter or brochure you send to the importer represents your company's image. Modern English uses correct and well-formed letters, and if the English grammar is inconsistent and the format is confusing, it will certainly not be valued.

10 Identify target markets. Choose foreign importers carefully and send a new letter and brochure every 6 months to the company you think is appropriate. This is because some companies will place orders with you when you see the first letter, while others may not place orders with you until you see the second, third, or fourth. Foreign importers like to see you doing serious business with them.

11. Pay attention to the development of green products. Foreign countries pay great attention to the environmental protection characteristics of products and welcome green products. China's small and medium-sized enterprises should cater to the trend of green consumption abroad and carry out green marketing.