What Are the Main Types of Back Office Operations?

Hongguang Media, established in 2008, is mainly dedicated to the three major areas of design, advertising and media. It is a professional brand integrated marketing service provider integrating advertising release agency, planning, creative design, and public relations and communication integration. To provide our customers with detailed and accurate industry services, and to create a "market-oriented development of emerging enterprises based on end-customers as the cornerstone, enterprises as the driving force".

Hongguang Media

Hongguang Media, established in 2008, is mainly dedicated to the three major areas of design, advertising and media. It is a professional brand integrated marketing service provider integrating advertising release agency, planning, creative design, and public relations and communication integration. To provide our customers with detailed and accurate industry services, and to create a "market-oriented development of emerging enterprises based on end-customers as the cornerstone, enterprises as the driving force".

company name

Hongguang Media

Established

Year 2008

Business Scope

Advertising agency, planning, creative design, public relations and communications

Company slogan

Provide our customers with detailed and accurate industry services

The company grasps the reality with sincere faith, looks at the future with a professional perspective, focuses on establishing an effective communication of corporate image and brand, and provides customers with professional advertising planning, creative design and graphic design (corporate album, Tote bags, corporate magazines, magazine books, VI, LOGO design), gift design and production, website construction, website optimization promotion, printing and other comprehensive marketing services.

Graphic design corporate album tote bag corporate magazines books VI design corporate image planning advertising planning advertising agency

Website Construction Website Promotion Website Optimization Website Revision Website Hosting

Website application client submits website construction application

1> Customers put forward basic requirements for website construction

2> Provide relevant texts and pictures:

Company profile, project description, basic functional requirements of the website, basic design requirements.

Develop a plan

1> The two parties negotiate on the content of the website construction, modify and supplement to reach a consensus.

2> We have developed a Website Construction Plan.

3> Both parties determine the specific details and price of the construction plan.

Sign agreement Sign website related agreement

1> The two parties signed the "Website Construction Contract" to determine the customer's advance payment.

2> The customer provides the relevant content information of the website.

Complete the design of the sample website

1> Complete the initial design of the website according to the website construction plan: website homepage map, website architecture map, website channel homepage style, etc.

2> Customer review and confirm the first draft design

3> We have completed the design of the entire website.

Website test website construction

1> After the design of the first draft of the website is confirmed, we will start the construction of the background program at the same time.

2> Our complete website production.

Customer signing website test and customer acceptance

1> The customer conducts website acceptance according to the agreement.

2> If the acceptance is qualified, the client will issue a "Confirmation Confirmation of Website Construction Acceptance".

3> The customer pays the balance and the website is launched.

4> Register domain names for customers, open website space, upload production files, set e-mail address, etc.

Post-maintenance

1> Submit a website maintenance agreement like a customer.

2> We maintain and update the client's website in accordance with the relevant provisions of the "Website Construction Agreement" and "Website Maintenance Agreement".

Webpage design is an important way to display corporate image, introduce products and services, and reflect corporate development strategy. Therefore, we must clearly design the purpose of the site and user needs, so as to make a practical design plan. We will conduct a comprehensive analysis based on consumer needs, market conditions, and the situation of the enterprise itself. We will focus on "customer" rather than "art" as the center of design and planning.

As a visual language, webpage design pays particular attention to layout and layout. Although the design of the homepage is not the same as graphic design, they have many similarities.

The layout design expresses harmony and beauty through the spatial combination of text and graphics.

The layout of multi-page site pages requires the organic connection between pages to be reflected, and the relationship between order and content between and within pages must be handled well. In order to achieve the best visual performance, we will repeatedly consider the rationality of the overall layout, so that the viewer has a smooth visual experience.

The rise of the Internet has spawned a large number of related industries, such as games, forums, and blogs. The promotion of enterprises can also be achieved through such carriers. The key is how to use them. There are many successful cases. Whether it is the promotion of Sister Furong's dosage form, or Wang Laoji's Internet marketing, it is very useful for reference.

For enterprises, an effective way to effectively use online promotion is the corporate blog. For example: Hongguang Media, through the promotion of blogs, effectively enhances the online awareness of corporate products and brands, which affects the regular channel sales promotion and consumer trust, which is a very good attempt.

Communication items:

Clients explain their business goals to the account manager and work together to determine the expected effectiveness of the ad. Advertising is often just one part of a marketing plan.

Collect information:

The account manager will collect as much information as possible for this purpose, and will introduce the core department's strategic planning, ideas and media.

Strategic planning:

The advertising company formed a team to analyze the project tasks-what types of consumers would use the product? Why do they use it? How to make people buy this product? At this stage, research is crucial and can be carried out between consumers, industry experts, and published references. The goal of strategic planning is to find a fascinating product theme (called positioning) and unique information (outline ideas) for advertising ideas.

Media planning:

It is usually initiated at the same time as strategic planning. The media team first determines the detailed characteristics of the target consumer-how old are they? What is their income? Where do they live? What habits do they have? According to the media consumption habits of the target group, a media plan suitable for it is formulated. The plan will be submitted to customers and (after approval) purchased by media buyers.

Creative design:

The creative team first produced an early version of the ad. After the creative director gives an opinion, it is then handed over to the account manager and strategic designer for review and further fine-tuning based on their opinions.

Finalization:

The creative work will be submitted to the client, and if it passes, it will be tested by consumers. Only by attracting the attention of consumers and prompting them to try this product can they be considered a successful advertisement-there may be changes at this stage.

Ad launch:

The sales manager is responsible for delivering the ad to the launch location and ensuring that it launches as planned. This process can be very complicated because various types of advertisements must be completed at different times before launch. Outdoor, newspaper, and magazine advertisements are generally in place one month before publication. TV and radio advertisements are only required to be delivered a few days before broadcast.

Ad Tracking:

Tracking advertising campaigns is essential, as it allows customers and advertising agencies to judge the effectiveness of their work and identify where changes are needed. Tracking can be done in many ways, depending on the customer's business goals. At the same time, product sales and consumer opinions must be evaluated and media purchases checked.

Advertising planning, also known as advertising planning, is based on market research and research, and preconceives and plans the overall advertising activities or activities in one area. The advertising plan lists all the deployments to be taken in the advertising campaign and instructs the relevant personnel to execute it at a specific time. It is the official action document of the advertising campaign.

Advertising planning is in a guiding position in the entire advertising campaign, runs through all phases of the advertising campaign, and involves all aspects of the advertising campaign. Advertising planning enables systematic and comprehensive planning of advertising investigation, target determination, target determination, media determination, advertisement creation, advertisement release, and measurement of advertising effects, etc., which strategies are used, and how to achieve predetermined goals. action.

Advertising planning is the core and soul of the entire advertising campaign, and has a guiding and decisive role in advertising campaigns. Any successful advertising campaign needs to be carefully planned in advance, making it as possible as possible to enable advertising to disseminate information "accurately, uniquely, timely, effectively and economically" in order to stimulate demand, guide consumption, promote sales, and open up the market.

Commercial advertising planning is divided into the following types:

Advertising campaign planning and campaign planning

Advertising planning for direct promotions, image building, concept building, problem solving, etc.

Advertising planning for consumers and distributors

Establish cooperation with the media through advertising companies to provide customers with first-hand media intelligence resources; maintain timely and smooth information exchange and communication between customers and the media; formulate a scientific and reasonable media communication framework to publish on various media Publicity and promotion of images and products; guarantee that the voices that customers want to convey to the market or audience can be released quickly, completely and accurately.

Advertiseable media include-print media, broadcast, outdoor media, audiovisual media, online media, direct mail media, etc.

Outdoor advertising, the new favorite of advertisers

With the increase of people's travel and leisure activities and the widespread use of high-tech, the choice of outdoor media publishing has become a new favorite of advertisers, and its growth rate is much higher than traditional TV, newspaper and magazine media. In particular, Focus Media launched a series of drastic mergers and acquisitions after the successful listing of NASDAQ. After the market value hit a record high, outdoor media has become a new hot spot for venture capitalists.

In the 21st century, outdoor advertising has already broken through the single-type shop billboard type, and more new outdoor media have emerged-car body advertising, shelter advertising, subway station advertising, elevator advertising, high-pillar advertising, three-sided advertising, Wall advertisements, roof advertisements, neon lights, LED displays, etc. Outdoor advertisements have accompanied the city's reform and opening up, and they are bidding farewell to extensive and entering a new stage of optimization and consolidation. People-oriented and harmonious development can have a future.

Hongguang Tianxia Media is an agency company with many media resources and has close relationships with major media. It can accurately capture the best timing for corporate event marketing and provide excellent advertising strategies and media combinations.

Our media services include:

Media planning-accurately set the target audience of the media, tailor-made accurate media strategies, in order to achieve the best media communication results.

Media purchase-"low price, high return" is our sole goal of media purchase, and it truly fulfills the customer's desired communication effect.

Media monitoring-timely supervise and monitor the effectiveness of advertising, and effectively protect the interests of advertisers; provide customers with professional media analysis data and detailed and accurate cost per thousand, viewing point costs, and comprehensive information about the audience.

The media we work with include:

Magazine media: "China Famous Brand" Magazine, "China Information Technology" Magazine, "China Market" Magazine, "China Collection" Magazine, "China Finance" Magazine, "Financial Expo" Magazine, "Law by Law" Magazine, "Computer Business Daily" "," Computer Business Intelligence "," China Science and Technology Industry "magazine, etc. (Please call for details)

Outdoor mediaOur company cooperates with a number of professional outdoor advertising media suppliers. We have abundant outdoor advertising media resources in major roads and commercial areas in Beijing, and continue to expand media resources and improve sales services. The company has accumulated many years of outdoor advertising service experience, and can provide advertisers with a series of high-level services such as design, development, production, installation, and maintenance; it can provide VIP customers with unique one-to-one VIP services; According to the customer's service needs, the corresponding professionals are deployed to provide the whole process and comprehensive services of outdoor media planning, configuration, release, monitoring and maintenance.

Help clients establish extensive and harmonious media relationships, provide clients with first-hand media intelligence resources, and maintain timely and smooth information exchange and communication between clients and the media; develop a scientific and reasonable media communication framework and publish on various media around the company Image, product public relations articles; guarantee that the voices that customers want to convey to the market or audience can be published quickly, completely and accurately.

Public communication: formulation of communication strategies and plans; manuscript planning, writing and editing; media communication and publication of manuscripts; communication tracking, feedback and evaluation

Media relations: media relations strategy planning; media senior communication; daily media communication; media event planning and implementation and media relations maintenance

Scope of media dissemination-print media, audiovisual media, online media, direct mail media, etc.

Advertising gifts are specially purchased by enterprises and institutions in order to improve or expand their popularity, increase their market share, and obtain higher sales performance and profits in their business or commercial activities. As a gift product, it is generally a product with a brand logo or a corporate and enterprise logo, which has some special meaning. It combines novelty, singularity, craftsmanship and practicability into one, and is highly targeted, making target consumers love it. And gift giving is an investment in emotions, which can shorten the emotional distance between people, facilitate people's communication, exchange, reach consensus, and create good business opportunities.