What are the benefits of a marketing mix?

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marketing mix concerns the possibilities that have available companies or organization on the promotion or marketing of its product or services. This process usually includes considerations of where marketing, product or service, customers, and the best way to promote as a whole will take place. The advantages of the marketing mix are the fact that it provides organizations standard for resource allocation, helps them plan their marketing based on selected criteria and helps them effectively implement their goals.

One of the advantages of the marketing mix is ​​that it allows different companies to look at different marketing considerations to find out how best to allocate your resources. For example, the company may decide to concentrate its marketing efforts on television, radio and the Internet. Now that the company has an idea of ​​places it wants to use as a springboard for marketing its Goods or Services, it will be able to determine the cost of running theseads in the selected media formats. Having this information will allow companies to plan the budget for the marketing process and to allocate funds appropriately. This is, unlike a society that does not have a clear idea of ​​the preferred marketing methods and is simply involved in any type of marketing that seems to be more comfortable.

Another advantage of the marketing mix is ​​that when companies know what type of marketing plan they want to implement, they can carry out the necessary research needed to fully implement the plan in conjunction with maximum customer satisfaction. For example, a company that decides to concentrate on the Internet and television will know that most of its marketing efforts should be aimed at achieving most of its main consumers. Assuming that the company produces women's products, putting their ads in programs and programs that women withThey also go most on the website that most women often visit.

The marketing mix is ​​that it allows companies to effectively promote its products and services at selected locations. Promotional procedures may include a reduction in product prices for a limited time, an offer for customers to get a free sample product for each purchase and offer to send goods to customers for free. Such a mixture of marketing practices helps companies effectively achieve their goals or goals.