What Are the Best Tips for Starting a Production Company?

This book not only tells the reader how to register a small company, but also tells the reader how to run and manage a small company, and properly handles various problems encountered in business, involving the entire process of starting and operating a small company. The methods and techniques described in the book are derived from the practical experience and lessons of entrepreneurs and the author's long-term in-depth research to avoid the tediousness of talking on paper. This book combines readability, practicality, knowledge, and skill in one furnace, and it can be called a practical small company management and management book.

Must-Read for New Startups

Book title: Must-Read for Newly Opened Small Companies

Historical experience tells us that no one can get rich only by salary and frugality. To become rich, we must invest in entrepreneurship. Entrepreneurship is becoming a fashion in today's society and an important means of realizing the value of life. Starting a small company has become a major option for people to start a business. Under the conditions of a market economy, entrepreneurship is a science and an art.

The successful operation of a small company involves all aspects of work. Due to its small capital, weak strength, weak ability to resist risks, and high competition pressure, small companies also have the advantages of flexible business methods and small-scale U-turn This requires small companies to take the initiative to grasp market trends and be more about management.

Chapter 1 Understanding Small Companies

I. Definition of small companies

2. The status and characteristics of small companies

1. The company's industry is widely distributed / 2

2. Multiple economic components coexist within the company / 3

3. The company's productivity levels are uneven / 3

The status and role of small companies

4. Small company operating advantages

1. The company's leaders have full autonomy / 5

2. The company organization is lean and easy to manage / 6

3. The company is small in scale and flexible in operating mechanism / 7

4. It is easier for companies to give play to people's motivation / 7

5. The company knows its customers better 8

6. The company is able to break through geographical restrictions / 8

Chapter II Business Registration of Small Companies

I. Business registration procedures and procedures10

1. Business registration process / 10

2. Procedures for Business Registration / 11

Application for Company Name 11

1. Applying for a company name / 11

2. Jurisdiction of Enterprise Name Registration / 14

3. Documents to be submitted for pre-registration of the company's application name. Certificates / 15

4. Form to be filled in for application for name pre-registration / 16

Conditions for company establishment 22

1. Requirements for Applying to Establish a Limited Liability Company / 22

2. Registration of limited liability company / 22

3. Forms to be completed for a company / 23

IV. Specific steps for industrial and commercial formalities 36

1. Pre-registration of company name / 36

2. Get "Application for Registration of Company Establishment" / 37

3. Pre-approval / 37

4. Deposit the registered funds into the bank to be opened / 38

5. Apply for Capital Verification Report / 38

6. Examination and approval of business registration. Obtaining business license / 39

7. Post approval / 40

8. Official seal filing and carving / 40

9. Registration of Corporate Legal Person Code / 41

10. Opening a bank account / 42

11. Certificate of Transfer and Transfer of Funds / 42

12. Local tax registration / 43

13. National Tax Registration / 44

14. Statistical Registration / 45

15. Social Insurance Registration / 45

16. Wage Registration Manual / 46

V. Beijing's latest regulations on business registration 47

1. Register your name with your ID card / 48

2. Implementation of the installment payment system for registered capital of domestic enterprises / 48

3. Simplified Measures for the Verification of Registered Capital / 49

4. The business scope of domestic enterprises is no longer approved / 49

5. Implementation of the filing system for the review of articles of incorporation of domestic enterprises / 50

6. Encourage the reorganization of enterprises / 50

7. Improve the exit mechanism / 51

The latest regulations on business registration of enterprises in Shanghai and Hainan Province 51

1. Shanghai implements policy to expand investor scope / 51

2. Provisions on the Limits of Business Scope of Open Enterprises in Hainan Province / 52

Chapter 3 Industry Choices for Newly Opened Small Companies

I. Hot Industries Easy for Small Companies to Get Into 53

1. Catering industry / 53

2. Information Industry / 54

3. Tourism / 54

4. Health Industry / 55

5. Retail / 56

6. Advertising Industry / 56

7. The Book Industry / 57

8. Vocational training industry / 57

9. Leasing / 58

10. Intermediary Services / 58

11. Sports Industry / 59

Selecting the industries that are most interesting or familiar 59

Choice of the fastest-reaching entrepreneurial direction 63

1. Heavy industry is worse than light industry / 64

2. Large is not as good as small / 64

3. Better to Be Better than Better / 65

4. Supplies are not as good as food / 65

5. Men are inferior to women / 66

6. Adults are not as good as children / 66

7. New construction is worse than lease / 67

The most profitable industries 68

1. Women are the best customers for businesses / 68

2. Good prospects for children's goods market / 72

3. Satisfying vanity industry profits / 72

4. People are willing to spend money for health and longevity / 73

5. Making Money With Modern People's Inertia / 74

6. Emerging leisure industry is a cash cow / 74

7. Rare to be expensive / 75

8. Making Money Using Everyone's Perplexity / 76

9. High-quality goods or cheap goods have huge profit returns / 76

V. Industry Choice Taboos 77

1. Narrow field of vision, short-sighted / 77

2. Disengagement / 78

3. Act blindly, follow the flow / 79

4. Pride and self-righteousness / 80

Chapter IV Various Early Decisions of Newly Opened Small Companies

I. Determining the company form 82

1. What is a limited liability company / 82

2. What is a company limited by shares / 85

3. Small companies mainly adopt the form of limited liability companies / 87

Determination of company name 89

1. Good name brings good benefits / 89

2. Tips for Naming Your Company / 92

3. Notes on Company Naming / 96

3. The design of the company logo must be artistic and individual 99

1. Reflect the company's philosophy through patterns and colors / 99

2. The vivid image can make an impression / 100

3. To reflect the independence of the company / 100

Four. Place selection 102

1. Site Selection Techniques for Different Industries / 102

2. "Golden Port" in the City / 108

V. Selection and cooperation of partners 111

Prudent partnership / 111

2. Choosing the Right Partner / 113

3. Secrets to Successful Cooperation / 115

4. Reasons for partners to easily conflict / 117

5. Two Contradictions Easily Generated by Partners / 119

6. How to resolve conflicts between partners / 121

Writing a Business Plan Book 122

1. Framework of a Business Plan / 123

2. Thinking Method of Business Plan Book / 124

Chapter Five Eight Qualities for Small Company Operators

I. Desire-the biggest driving force for entrepreneurship 127

1. Strong desire is a key factor in entrepreneurial success / 128

2. The desire of entrepreneurs is higher than reality, different from ordinary people / 130

3. Entrepreneurs' desire often comes from outside stimuli / 131

2. Confidence-The Guarantee of Successful Business 131

3. Resilience-The Essential Character for Successful Business 133

IV. Integrity-Fundamental Principles of Successful Entrepreneurs 136

V. Vision-Knowledgeable is a shortcut to successful entrepreneurship 139

6. Sensitive business opportunities-the basic qualities of successful entrepreneurs 142

Seven. Courage-the decisive judgment that successful entrepreneurs should have 143

8. Passion-the true winner 146

Chapter VI Business Strategy of Small Companies

I. Alliance Strategy 149

1. What is affiliate strategy? 149

2. Alliance operation cannot be underestimated / 149

3. Characteristics of Alliance Management / 150

4. Main Ways of Alliance Management / 151

5. How to Consolidate the Alliance / 153

Second, the gap strategy 155

1. What is the gap strategy / 155

2. Gap Strategy Is A Wise Choice For Small Companies / 156

3. The disadvantages of the gap strategy / 157

4. How Small Companies Implement Gap Strategies / 158

III. Franchise Strategy 160

1. What is a franchise / 160

2. What are the benefits of participating in a franchise for a small company / 161

3. Issues to consider when preparing to join a franchise / 161

4. Main Forms of Franchising / 162

Fourth, take a big strategy 163

1. What is a small beat big / 163

2. Fight with a small amount, the way to win / 163

3. Take the "rules of the game" / 165

V. Following strategies 167

1. What is a follow-up strategy? 167

2. Types of Following Strategies / 168

3. Issues to be aware of when following a follow-up strategy / 170

6. Service Marketing Strategy 172

1. Connotation of service marketing strategy / 172

2. Issues to Note in Service Marketing Strategy / 172

3. Difference between Service Marketing and Manufacturing / 173

4. The Difference Between Service Marketing and Marketing / 174

5. Service Marketing Suitable for China / 174

6. The specific operation of service marketing / 176

Seven. Innovation strategies 179

1. What is an innovation strategy?

2. Innovation is life, while the old is dead / 180

3. How Small Companies Innovate / 180

4. Small companies should learn from successful management innovation experience of large companies / 183

5. Innovation must always be market-oriented / 187

6. Market Innovation-The Top Choice for Innovation Strategy of Small Companies / 188

7. Product Innovation-The Survival of Small Companies / 191

8. Marketing Method Innovation / 193

Chapter VII Advertising and Publicity of Small Companies

I. The status and role of advertising 194

1. Let consumers know about new products / 195

2. Easy to expand product market / 195

3. Successfully consolidating the existing "world" / 196

4. Facilitate the establishment of a good company image / 196

Selecting the right advertising medium 197

1. Characteristics of the medium / 197

2. Select specific audience goals / 198

3. Features of Advertising Content / 199

4. Requirements for Advertising Purposes / 199

5. The company's own strength / 199

Three. Advertising characteristics of different media 200

TV / 201

2. Radio / 201

3. Billboard / 202

4. Newspaper / 202

5. Magazine / 202

6. Classified Telephone Directory / 203

4. Seize the Best Opportunity to Advertise 203

1. New Product Launched / 204

2. Seize the opportunity of customers' strong purchasing power / 204

3. Use of Holidays for Publicity Purposes / 205

4. Big Sale / 205

V. Advertising Production Tips 206

1. Think Down to the Ground / 206

2. Market Research / 206

3. Grasp Consumer Mentality / 207

4. Words fit the trend / 207

5. Points for Repeated Requests / 208

6. Consulting Professionals / 208

6. Product promotion methods for small companies 209

1. Use of brochures / 209

2. Use of flyers / 209

3. Sales / 210

4. Demonstration / 211

5. Free annual calendar when selling products. Diary or other small gifts / 211

Seven. Advertising planning skills for small companies 212

1. Small Companies Make Good Use of News Planning / 212

2. Public welfare activities can make the company famous

3. "Pong" Famous Brand Making Momentum / 220

8. How small companies advertise letters 224

1. Issues for Small Companies to Improve the Accuracy of Advertising Letters / 224

2. Methods for Small Companies to Collect Objects of Advertising Letters / 225

3. Small companies need to maintain the effectiveness of advertising letters in a timely manner / 225

4. Design Forms of Advertising Letters / 225

Chapter 8 How to Develop New Customers and Retain Old Customers

I. Small companies need to develop new customers 227

Principles of Finding New Customers 228

1. Determine the scope of new customers / 228

2. Tailored / 228

3. Flexible Choices / 229

4. Focus Points / 229

5. Always looking for / 229

6. Step by step / 230

7. Create Customer File / 230

3. Specific methods and ways to find new customers 231

1. Information Access Law / 231

2. Home-to-House Search Method / 232

3. Consultation Law / 234

4. Chain Introduction Method / 234

5. Helper Act / 235

6. Central character driving method / 236

7. Personal Observation Method / 237

8. Advertising Development Law / 239

9. Meeting Finding Method / 239

10. Market Research Law / 241

11. Competition Alternative Law / 242

12. Other methods / 243

4. Small companies need to retain older customers 245

1. The direct consumption of old customers should not be underestimated / 245

2. The chain effect of losing old customers keeps you alert / 246

3. The cost of developing a new customer is much greater than the cost of maintaining an existing customer / 246

4. Old customers are the main source of economic benefits for small companies / 247

V. Improving customer satisfaction to retain regular customers 248

1. Customer Satisfaction Dialysis / 248

2. Increasing customer satisfaction helps retain regular customers / 250

3. Increase Customer Satisfaction by Lowering Customer Expectations / 252

4. Increase Customer Satisfaction by Increasing Customer Perception / 252

5. Increase Customer Satisfaction by Proactively Serving Customers / 253

6. Improving Customer Satisfaction by Helping Customers in Time / 253

7. Increasing customer satisfaction is not just a matter of executives / 254

8. Improve Customer Satisfaction with Safeguards and Guarantees / 255

9. Correctly Handling Customer Complaints Helps Retain Customers / 257

6. Improving customer loyalty to retain regular customers 258

1. The Important Role of Loyalty / 258

2. Establishing Customer Profiles Using Databases / 259

3. Establish Customer Club / 260

4. Let the emotional intervention touch the whole process / 261

5. Make the client feel that you are willing to do everything in your power to help him / 262

6. Keep Frequent Contacts with Customers / 262

7. Community of Interest Law / 263

8. Facilitation Law / 264

9. Retaining regular customers through after-sales service / 265

7. Retaining regular customers by providing premium services 268

1. Providing value-for-money services can help retain regular customers / 268

2. To provide value-added services, we must pay attention to the needs of customers at different levels / 268

3. To provide value-added services to actively take care of customer needs / 269

4. Provide value-added services to create an atmosphere of customer service / 269

5. Retaining regular customers by providing value-added services / 270

6. Retaining regular customers by providing additional information services / 271

7. Retaining regular customers by providing efficiency additional services / 272

8. Retaining regular customers by providing additional services / 273

9. Retaining regular customers by providing convenient additional services / 274

Establishing an internal mechanism to retain old customers 275

1. Establishing a Responsibility System Focusing on Customer Service / 275

2. Establishing an efficient front-line employee service system / 276

3. Establish an employee incentive mechanism to provide quality services to customers / 276

4. Establishing a Management Center Focusing on Customer Service / 277

Chapter IX Employee Management in Small Companies

I. Characteristics of small company personnel management 278

1. The core of leadership is entrepreneurs / 278

2. People management is more humane / 279

3. People Management Aims for Business Development / 279

4. Attracting talent with development space / 280

5. "Business backbone to manager" is a small company employee

Key to Management / 280

Pay attention to the personal charm of managers 281

1. Proud of Your Own Business / 282

2. Words must be believed, deeds must be fruitful / 282

3. Relentless Style / 283

4. The Pursuit of Excellence / 283

5. Allow mistakes, encourage criticism / 284

6. Building empowerment / 284

Setting of Salary for Small Company Employees 284

1. Wage level is determined by the relationship between labor supply and demand / 285

2. Locally accessible income level / 285

3. Enterprise's ability to pay / 286

4. Differences among employees themselves / 286

Promoting Emotion Management 287

Caring for employees / 287

2. Commend employees / 289

3. Tolerating Staff Errors / 292

4. Good at listening to employees' voices / 294

5. Creating a "Home" Atmosphere / 297

V. Tips for Encouraging Employees to Work 299

1. Make employees feel important / 299

2. Guide employees for healthy competition / 301

3. Share results with employees / 303

How to deal with employee complaints 305

1. Content of Complaint / 305

2. Characteristics of Complaints / 306

3. How to Handle Employee Complaints / 307

How to prevent employees from changing jobs 309

1. Keep Recruiting Good / 309

2. Standard Management System / 309

3. Increase in salary / 310

4. Strengthening Communication / 310

5. Employee Stock Ownership Plan / 311

Chapter 10 Misunderstandings in Business

I. Blind business 312

Blind decision-making / 312

2. Market Strategy Blindness / 313

3. Blind diversification / 314

4. Blindly developing products / 315

5. Blind Use Technology / 315

6. Dismount blindly / 316

7. Blind U-turn / 318

8. Business Decisions Booming / 319

9. Other Mistakes Not Paying Attention to Business Decisions / 320

Misunderstandings of cooperation 322

Share split equally / 322

2. Ignore Information Communication / 323

3. Feel free to cooperate with friends and relatives / 323

4. Advance Bylaws / 324

5. Unclear roles / 324

Three. Market entry errors 325

Blindly follow the trend / 325

2. Interlaced Business / 325

3. Not specific to the environment / 326

4. Be greedy for more, be divorced from reality / 327

5. Do not engage in market forecasting and analysis / 328

6. Blind use of regional price difference / 328

7. Missed Opportunity / 329

4. Improper employment 330

1. Employment and Suspects / 331

2. Disharmony, falling into civil war / 332

3. Single management method / 334

4. Let It Go / 336

5. Dogmatic Management / 338

6. Emphasis on talent and ethics / 339

7. Intimidating management / 340

8. Other Mistakes in Staff Management / 342

V. Improper financial management 342

1. Disregard for capital turnover / 342

2. No financial accounting / 343

3. Liabilities are not treated correctly / 344

4. Borrowing Usury for Low Yield Operations / 345

5. Too much credit / 347

6. Overspending / 348

6. Mismanagement 349

1. Poor product quality / 350

2. Product merchandise loss / 351

3. Trust a customer referred by others / 354

4. Trusting the Gentleman Agreement / 356

5. Blind Herding / 357

6. Lack of alertness / 358

7. Careless purchase / 359

7. Negative influence of personal subjective factors of operators 362

Blind optimism / 362

2. Doing Business For Face / 363

3. Arbitrary / 364

4. Great joy / 364

5. Outdated business philosophy / 365

6. Lack of legal awareness / 366

7. Lack of toughness / 368

8. Carelessness / 368

9. Lack of credibility / 370

Chapter XI Legal Issues in Business Management

I. Statutory procedures for entering into labor contracts 372

What are the contents of the labor contract 373

1. Statutory Mandatory Provisions / 374

2. Terms and Conditions / 374

C. Termination of Labor Contracts 376

1. Conditions for the employer to terminate the contract / 376

2. Circumstances in which an employer is not allowed to terminate a labor contract / 377

3. The termination of the employment contract by the employer shall give the employee economic

Situation of compensation / 378

Respecting workers' protected rights 379

1. Workers' right to remuneration / 379

2. Workers' Right to Rest and Leave / 380

3. The right to labor safety and health protection of workers / 381

V. The "Gentleman Agreement" cannot be trusted 382

1. Oral agreement will make you beat up / 382

2. Win by law, avoiding future troubles / 383

Six. Precautions for entering into economic contracts 385

1. Review the eligibility of the subject of the contract / 385

2. Drafting of contract texts / 386

3. Examine whether the other party is eligible for contracting / 386

4. Contracts must be performed with strict quality terms / 387

5. The contract signed clearly stipulates the standard of the commodity / 387

6. The contract must specify the obligations and responsibilities of both parties / 388

7. The contract should be reviewed and approved by the relevant state departments / 389

Seven. Economic contract guarantees 389

Guarantee / 389

2. Deposit / 390

3. Pledge / 391

4. Lien / 391

5. Mortgage / 391

8. Types of contract errors

1. The other party is not eligible to sign / 392

2. Terms of the contract are ambiguous. Unclear meaning / 392

3. Failure to specify liability for breach of contract / 394

4. Unilateral formulation of contract errors / 394

5. Take care of relatives. Friend or acquaintance relationship defaults / 395

How to resolve disputes during contract execution 395

Make appropriate concessions / 395

2. Mediation and Arbitration / 396

Appendix: Regulations of the People's Republic of China on the Administration of Company Registration 400

Reference 416