What Are the Different Newspaper Advertisement Sizes?
Advertising specifications refer to the length of the advertising work and the size of the layout. Decisions on advertising specifications should be made with reference to the advertising purpose, the advertising costs that advertisers may pay, and the advertising media schedule based on the best results.
Advertising specifications
Right!
- Chinese name
- Advertising specifications
- Foreign name
- Advertising specifications
- Definition
- The length of the creative work and the size of the layout
- Industry
- Advertising
- Advertising specifications refer to the length of the advertising work and the size of the layout. Decisions on advertising specifications should be made with reference to the advertising purpose, the advertising costs that advertisers may pay, and the advertising media schedule based on the best results.
- Specifications of newspaper advertisements [1]
- 1. Newspaper layout specifications: Large newspapers such as "People's Daily", "Guangming Daily", "Wenhui Daily", "China Youth Daily", etc., with effective page sizes of 35 × 47cm; tabloids such as Qilu Evening News, Daily Life The effective layout of the newspaper is 23.5 × 35cm.
- 2. Ad layout specifications: Some ads are full-page ads. Some are 1/2 editions, and their sizes are 23.5 × 35cm for tabloids and 17.5 × 23.5cm for tabloids. Some newspaper advertisements are 1/3 of the full page, and their size is 15.6 × 35cm for tabloids and 11.6 × 23.5cm for tabloids. In addition, there are 1/4 editions, the size of which is 11.75 × 35cm for tabloid (horizontal), 8.75 × 23.5cm for tabloid, and 23.5 × 17.5cm for tabloid and 17. 5 × 11.75cm. In addition, newspaper advertisements also have special editions.