What Are the Different Types of Fast Food Advertising?

Catering advertising refers to a form in which catering companies spread related information about catering products through the media to expand their influence and popularity, establish the image of catering products and enterprises, and achieve promotional purposes.

Catering Advertising

Right!

Catering advertising refers to a form in which catering companies spread related information about catering products through the media to expand their influence and popularity, establish the image of catering products and enterprises, and achieve promotional purposes.

Chinese name

Catering Advertising

Explanation

Catering companies pay to spread catering through the media

Purpose

Promotion

influences

Expand influence and visibility and establish image

For catering companies, not only can advertising not directly bring profits, but also increase corporate expenses and increase corporate social responsibility. However, catering companies must rely on the function of advertising to highlight their products to attract consumers to buy in a highly competitive market. The basic functions of advertising are divided into notification, education and use. ^[1]

As a marketing tool, advertising has important significance in the sales activities of catering companies. Although the purpose and methods of catering companies using advertising promotion strategies are different, the uses of advertising in catering promotions are roughly as follows: ^]

Catering advertisements are an important communication channel between catering companies and customers. Catering companies can effectively promote communication with customers through various kinds of advertisements, so as to achieve the purpose of promoting sales. According to different classification standards, ads are different Type: ^[2]

First, the advantages of catering advertising ^[1]

Catering products should choose appropriate advertising media so that advertising can realize the function of promoting sales. The main media often used by catering companies include: ^[2]

(1) Identify the dining objects to be attracted by advertisements. ^[3]

Understand their geographic distribution, income, attitude towards this restaurant and their psychological conditions, and design targeted advertisements.

(2) Determine the purpose of catering advertising.

The goal of catering advertisements should be consistent with the catering marketing goals and general catering goals. When the restaurant communicates with potential guests in the target market, there will be three aspects of awareness, feeling and action. The goal of advertising can be set as the awareness goal, feeling goal and action goal. Different advertising goals can lead to different subject, body, and other content.

(3) Design advertising words and advertising outlines that can impress and appeal, and highlight their own style and characteristics.

(4) Determine the budget for catering advertising.

The usual budgeting methods are:

Sales percentage method. Based on a certain percentage of the total turnover or based on the sales revenue of the previous year and the estimated revenue of the next year, a certain percentage is used as the budget cost of the advertisement.

Based on actual economic strength.

Competitive comparison method. In order to protect market share, determine the advertising budget of your own restaurant based on competitors' advertising costs.

Determine the budget according to goals and tasks.

Risk reduction method. In the actual promotion activities of restaurants, many marketers do not adopt the above-mentioned method of advertising expense budget, and often use the expected income of advertisements to estimate the budget expenses, or use the advertising income of the previous year to determine the advertising budget expenses of the next year. Others use expected profits as the basis for estimating advertising budget costs. Others simply rely on their intuition or experience to determine the budget for an ad.

(5) Select the appropriate advertising medium and advertising company.

(6) Produce and review advertising drafts.

The advertisement draft refers to the theme of the advertisement and the basic content of the advertisement are converted into specific, suitable for a certain advertising medium, creative advertising. This step is often done by the staff of the advertising agency. An excellent advertisement should be a harmonious whole composed of such contents as the advertisement title, subtitle, body text, illustrations, sound effects, identification signs and so on.

(7) Check the effect of advertising.

There are two ways to measure the effectiveness of advertising: one is the communication effect survey method, and the other is the sales effect survey method.

(8) Implementation and evaluation of advertising.

After the advertisement has been promoted for a period of time, the advertising personnel can evaluate the actual effect of the restaurant advertisement according to a predetermined inspection method. This is the last step in the management of catering advertising. This step of the work can provide convenience for catering advertising staff in future advertising decisions.