What is dose segmentation?

Dose segmentation is a type of marketing strategy that focuses on the specific benefits that consumers receive due to the purchase of goods and services offered by the company. The idea of ​​this particular strategy is to enable the company to identify specialized markets of consumer, who most likely respond to these product lines and focus marketing efforts to achieve these groups of consumers. It is considered a viable approach to the wider task of the market segmentation, dose segmentation can often allow companies to identify markets that would otherwise be overlooked.

There are a number of different methods for using segmentation of enjoyment to identify different markets or consumer groups that can attract specific benefits offered by the product. The extent of attraction associated with the product may exceed a wide range of consumers, with some of the product attributes attracting mainly one specialized group of consumers, while others are different to attract P POzornost of another set of consumers. By identifying what is about a product that refers to various consumers, the company can structure a marketing campaign to achieve each of these specialized markets and eventually create further sale.

One way to understand how the segmentation of benefits works is to consider a product that seems to have a broad attraction across gender, age and economic lines. By looking in more detail at each of these consumer markets, it is possible for manufacturers to find out what is about a product that addresses people at a certain age or income groups. For some consumers, the price may be the main motivation, while others may relate to a brand based on long -term use and confidence of consumers. Know why each sector or group of consumers decides to buy products thatThey are to play in advertising, but also which advertising vehicles are likely to appeal to specific groups of customers. This means that if consumers of a certain age tend to be aware of the price and also rely on TV and radio more for fun, the company can adapt an advertising campaign using these media options and emphasize easy availability and affordable price.

As with all marketing efforts, the segmentation of benefits is to address and maintain customers by referring to their needs and wishes. When this approach is responsible, it has the potential to allow the product to feed all possible markets and generate excellent revenues. One of the key advantages of segmentation of enjoyment is that the information collected facilitates penetration on markets that currently represent only a small amount of total sales, but have the potential to significantly increase the market share. With a more diverse client base, the company is much more likely to live with a loss in the economy and fromThey become profitable in the long run.