What Are the Different Types of Online Advertising Tools?

Internet marketing tools are tools used to engage in marketing activities on the Internet, making full use of all the characteristics of Internet technology, which is unmatched by traditional marketing tools. These characteristics include: l) transtemporal; 2) swiftness; 3) interaction; 4) intelligence; 5) diversity; 6) economics; 7) virtuality. Internet marketing tools are based on network technology and information technology, and rely on the Internet to carry out marketing activities. Its emergence has a certain technical, conceptual and market basis.

Internet marketing tools

Internet marketing tools are tools used to engage in marketing activities on the Internet, making full use of all the characteristics of Internet technology, which is unmatched by traditional marketing tools. These characteristics include: l) transtemporal; 2) swiftness; 3) interaction; 4) intelligence; 5) diversity; 6) economics; 7) virtuality. Internet marketing tools are based on network technology and information technology, and rely on the Internet to carry out marketing activities. Its emergence has a certain technical, conceptual and market basis.

Chinese name

Internet marketing tools

Foreign name

Network marketing tools

Although in business

From the above, we can see that the operating platform of Internet marketing tools is the Internet, which serves all network marketing activities related to the realization of marketing goals. The purpose is to promote the efficiency and effectiveness of online marketing. Therefore, the production and development of Internet marketing tools are closely related to the production and development of the Internet, as well as the online marketing activities of enterprises, and are inseparable.

1) The birth of the Internet is the technical basis for the production of online marketing tools

The Internet is a network system that integrates information technology, communication technology, and computer technology. As a military and scientific research Internet, due to its wide spread, low cost, timeliness, and interaction, it has been an important means for enterprises to release business information and find business opportunities since its birth. Internet marketing tools make full use of Internet technology and

In the current stage of online marketing activities, commonly used online marketing tools include

1. Classification of search engines: directory search engines (YAHOO, SOHU), robot search engines (GOOGLE, LYCOS, EXCITE, Baidu, Skynet), meta search engines.

2. Performance index of search engine: recall rate (the ratio of the number of related documents retrieved to the total number of related documents in the document library, which measures the recall rate) and accuracy (the number of retrieved related documents and the retrieved documents) The ratio of the total, which measures the accuracy rate)

3. Components of search engine: searcher, indexer, retriever, user interface.

4. The reason why web spiders cannot crawl all web pages: bottlenecks in crawling technology and problems in storage technology and processing technology.

5. Web spider crawling strategy: breadth first and depth first.

6. Communication between web spiders and websites

7, search engine keywords: is the direct language for users to talk to search engines.

8. Types of search engine marketing strategy: push strategy (refers to the company's marketers, through free registration of search engines, exchange of links or paid bidding rankings, keyword advertising, etc., to make their website URLs to major search engines They are included in their respective index databases.) And pull strategies (referring to the marketers of an enterprise, searching external information through a search engine, and tracking, organizing, and analyzing these information to determine the competitive position of their own website among similar websites , Find advantages and disadvantages, and propose improvement methods)

9. Email marketing: marketing activities by sending and receiving emails. Advantages: one-to-one advantage, price advantage, simplicity and convenience, friendly marketing. Taboos: 1 Spam mail 2 No subject or subject is unclear 3 Hidden sender's name 4 E-mail content is complicated 5 E-mail content is sent in an attachment form 6 Frequently sent 7 No target positioning 8 E-mail format is chaotic 9 Not responding to the mail in time 10 Pairs of active letters Customers drive up prices.

10. Email Marketing Essentials: Get email address; use ASCII plain text format; the shorter the email, the better, leaving sufficient margin for the document; using the document title as the subject of the email; creating a valid email signature; checking the email; classifying the email Manage mail; E-MAIL marketing specialization; proactively provide E-MAIL services.

11. Ways to obtain e-mail addresses: purchase e-mail addresses; obtain e-mail addresses through corporate websites or other related websites (using Internet promotions; launching electronic magazines; setting up corporate forums; using other site services; promoting corporate email addresses; focusing on current issues Have customers).

12. One of the main indicators for evaluating the success of a marketing plan is marketing effectiveness.

13.Rich E-mail

14, mailing list marketing: marketing activities using mailing lists. Mailing list: The mail created by the creator and sent to the mailboxes of voluntary subscribers through a certain sending platform is a one-to-many mail marketing method.

15. Discussion groups and mailing lists have one thing in common: they share information on a certain topic by e-mail among a group of people. The difference between the two: each member of the discussion group can send mail to other members at the same time, the mailing list is sent by the administrator, the general user can only receive information.

16. Basic types of mailing lists: bulletin type (narrow mailing list) and discussion type (discussion group).

17, the main points of mailing list marketing: clarify the purpose of the mailing list (as a company's product or service promotion tool, in order to facilitate communication with users, obtain sponsorship or sell advertising space, charge information services); join the mailing list of service providers; E-zine creates mailing lists.

18. Accumulate mailing list resources: 1 Use existing customer resources 2 Other customer resources 3 Retain website visitors 4 Use emails in advertisements to attract customers 5 Get email addresses by publishing news that provides free reports 6 Let existing customers Recommend new customers 7 Rent an E-mail address list 8 Directly respond to the mail 9 Establish a membership organization.

19. Attract users to the mailing list: Register mailing list subscription pages to search engines; provide multiple subscription channels for mailing lists; recommend mailing lists; provide truly valuable content.

20. Reasons for the decrease of mailing list subscribers: content is no longer valuable to subscribers, the mail takes up too much space, and the mail is in the form of attachments

21. The newsgroup (usenet) is a collection of mail delivered by individuals to the news server. Its advantages are: massive information; direct interactivity; global connectivity;

22. Newsgroup naming rules:

.comp on computer professional and amateur topics;

.sci on scientific research, applications or related topics, excluding computers in general;

.soc topics on the social sciences; .talk topics on some debates or long debates;

.news on the subject of the newsgroup itself;

.rec The theme of leisure and entertainment.

.biz other topics related to business or related

23. Forum (BBS) is an electronic information service system on the Internet. It provides a public electronic whiteboard, and each user can write on it, and can post information or provide opinions.

Internet marketing is the direct result of the increasingly mature Internet technology. Internet marketing has not only changed the marketing management model of the enterprise, but also reduced the cost of the enterprise, which has a great impact on the enterprise.

The Internet is an open market. The main concern of customers is that the enterprise can provide the products or services they need. Therefore, as long as the products provided by the enterprise meet the needs of consumers, they can also have a place in the network market. However, for the enterprise, the network is both an opportunity and a challenge. Internet marketing makes it easier for SMEs to participate in global competition, and the market competition will become more intense. If an enterprise wants to be invincible in the market, it must maintain a certain competitive advantage, meet the needs of customers while having its own uniqueness, and create a competitive advantage of personalized products or services.

The development and popularization of network marketing have linked companies in different fields, different types and different characteristics. Enterprises can directly direct their products and services to the world through the network, thereby reducing traditional transportation and communication costs.

In addition, companies can directly communicate with customers through the network and deal with marketing issues, so that customers can find the information they need in a timely manner. This not only improves work efficiency, but also reduces unnecessary employees at work. Reduced employee compensation costs and some daily expenses. In addition, through the network, companies can carry out product direct sales models, automate management, reduce management staff, reduce marketing channel costs, and improve sales management efficiency.

Due to the openness and global nature of the network, there is no time and space limitation for the company's network marketing. Enterprises can not only implement a marketing model that operates around the clock, but also break through the regional restrictions of traditional markets, expand the market to every corner of the world, and promote better business development. Furthermore, online marketing has changed the traditional one-to-one or one-to-many model into a many-to-many model, creating a wider trading space for buyers and sellers.