What are the disadvantages of television advertising?
When manufacturers, retailers, distributors and goods and services manufacturers are ready for the market of their products or create awareness of their goods and services, one of the popular advertising media is TV. Although TV advertising has several advantages, it also has some disadvantages that need to be taken into account when choosing advertising. TV advertising disadvantages include the fact that television ads are short, expensive, do not always display a product or service in the best light and make a lot of effort.
The disadvantage of television advertising is one of the most obvious costs needed to put advertising on the television. This affects the possibilities of available advertisers. In television advertising, the main time is when most people most likely watch TV. Depending on the ground, it usually starts somewhere around six in the evening and ends between 10 and 10:30. The reason this period is called the main time this because of the fact that in the evening time most people would return from work homeAnd even a younger demographic group would be completed by their school work. Most people are resting in front of the TV at the moment, so most people will most likely see an ad on TV.
For this purpose, there was a lot of money in this main time. Even a few seconds can cost more than most small businesses can comfortably afford. Those who cannot pay for the place of the main time can therefore choose more affordable alternatives that can run much later at night or at certain times of the day when very few people watch TV. This will beat the target of television advertising because if a company cannot achieve its maximum target audience, then it will not effectively promote its products
Another factor of the disadvantage of television advertising is the time for which the television advertising lasts. Those who cannot afford to pay exaggerated money associated with television rEclamou can opt for 30 seconds. It is not easy to mediate information about the product or service in just 30 seconds. As a result, words are usually rushing, so it is even harder for advertisers to connect to consumers.
Included in the disadvantage of television advertising, the time required to create a high quality television advertisement. This process includes producers, directors, actors, screenwriters, location, props, accessories and other components. All these factors contribute to costs and increase the cost of making television ads, which is even more expensive for advertisers.