What is customers involvement?

Customer connection of customers (CE) is a marketing concept that is used to indicate the types of connections that consumers create with other consumers, companies and specific brands. Achieving a high level of customer involvement is considered desirable because it tends to increase brand loyalty. Companies with highly engaged customers have a specialized fan base of people who not only buy their products, but also encourage others to do the same, creating a ripple. Historically, the involvement of customers was often very unilateral, with companies launching consumers, but do not experience much communication from their clients. With the advent of the Internet, this dynamics have changed radically and companies had to re -evaluate the way they approached customers' relationships. Making the content of a company or product such as a blog writing, involvement in social networks of people with shared interests, writing or calling companies, and viewingprint and television ads for the company or brand. Highly engaged customers can do all these things while less engaged customers can have a less solid relationship with the company.

advertising often supports a higher level of customer involvement by providing incentives to become a more engaged customer. For example, people may be told to visit the Company's website, otherwise the company can sponsor the competition for bloggers, podcasters or vloggers, while the winner accepts products or reward. The act of creating content for the competition involves the customer and makes the customer the probability of feeling associated with the company in the future.

Companies have different ways of connecting customers and the development of relationships with consumers and between them in terms of their products. Some of these approaches are dependent on industry, with a certain diameterThe sectors are borrowed more for high engagement than others. The philosophy of the company may also be an important aspect, because companies want to maintain the reputation they have created while attracting customers and deepen their relationships with their customers.

Some consulting companies specialize in customer involvement. These companies can help companies with the process of building a more engaged customer base while expanding their market and remain faithful to their basic values. The fees charged by these companies vary depending on the services offered and the size of the campaign.