What is FMCG?

FMCG or fast -moving consumer goods are any type of commercial products that are produced at low unit costs and tend to sell quickly. Usually, each individual FMCG is sold is usually achieved by lower profit, but constant demand helps to create volume sales that helps create a healthy cumulative profit from all units sold in the period. There are a number of retail products that are suitable for this basic profile, with many items found in almost every house around the world.

One of the characteristics that defines any type of product as a real FMCG is the fact that it is irresistible. This leads to a constant cycle of consumption, thanks to which mass production of goods is possible. Pre -wrapped meals are a good example of this characteristic. The food is purchased and then consumed. When food is gone, consumers return to retail outlet to buy more units of pre -wrapped food.KLasification FMCG. Soap, toothpaste and oral ox and toilet paper are unusual goods that must be purchased from time to time. Toilet paper is also one of the basic PMCG products found in most houses.

Home cleaning agents such as bleach, detergent, liquid for washing dishes and glass cleaner would also be identified as FMCG. The same applies to carpets, gloss for furniture and foam cleaners for sinks and bathtubs.

Pharmaceuticals are also normally classified as a fast -moving consumer. This includes medicines, creams and muscle friction and any type of prescription medication. Non -traditional health aids such as vitamin and herbal supplements would also be classified as FMCG.

Consumer electronics are considered to be sub-clasification of FMCG. Known as fast -moving consumer electronics or FMCE, items such as digital cameras, countCEPs and laptops and mobile phones are excellent examples of permanent goods in this category. In any case, the FMCE is purchased, used for a certain period of time and is finally replaced by another unit as a brand and model, or the one that is more technologically advanced.

There is some difference in opinions on what type of goods should be classified as a real FMCG. In the UK, it is not uncommon for refrigerators or furnaces to be an example of "white good" FMCG. Smaller appliances are also part of the FMCG family and are identified as brown goods. Items such as TVs or portable stereo systems are examples of what is understood by "brown good".