What Is a Global Business?

AliExpress ^[1] (English name: AliExpress) was officially launched in April 2010 ^[2] . It is the only online trading platform built by Alibaba for the global market. AliExpress serves overseas buyers, conducts secured transactions through Alipay international accounts, and uses international express delivery. It is the third largest English online shopping website in the world.

AliExpress

AliExpress ^[1]

AliExpress Coverage

First of all, there is a suitable passage

Internet sales

And suitable for goods transported by air express. These products basically meet the following conditions:

a, the volume is small, which is mainly convenient for express delivery and reduces international logistics costs.

b. A single item with higher added value and lower value than freight is not suitable for single item sales and can be sold in packages. Reduce the proportion of logistics costs.

c. Products with unique characteristics and high online transaction performance need to be unique in order to continuously stimulate buyers' purchases.

d. Reasonable price: If the online transaction price is higher than the local market price of the product, it will not attract buyers to place orders online.

According to the above conditions, the products suitable for sale on AliExpress mainly include clothing and apparel, beauty and health, jewelry watches, lamps, consumer electronics, computer networks, mobile phone communications, home furnishings, automotive and motorcycle accessories, jewelry, crafts, sports and outdoor Supplies and more.

Many products that are allowed to be sold on Taobao are banned from sale on AliExpress, such as diet pills. So seller friends need to fully understand before opening a store.

· Prohibited goods:

For example: drugs and related supplies, medical related goods, firearms, arms and explosives, controlled weapons, police supplies, spy products, medical equipment, beauty equipment and health supplies, alcohol and tobacco products, etc.

For more details, please refer to the extended reading: "List of Aliexpress Prohibited Products"

· Restricted products:

Restricted-sale products refer to the pre-approval, voucher operation, or authorized business licenses required for the sale of goods before they are released; otherwise, release is not allowed. If you have obtained the relevant legal license certificate, please provide it to the AliExpress platform first

Infringing goods

On the AliExpress platform, it is strictly prohibited for users to publish and sell products involving third party intellectual property rights without authorization, including but not limited to three categories:

1. Trademark infringement : The use of the same or similar trademark as the approved registered trademark on the same or similar goods approved by the trademark right without the permission of the trademark owner, and other laws that damage the legitimate rights and interests of the trademark owner behavior;

2. Copyright infringement: without the consent of the copyright owner, without legal basis, the use of other people's works or the exercise of the exclusive rights of the copyright owner, and other acts that damage the legitimate rights and interests of the copyright owner

3. Patent infringement : Illegal acts of effective patents protected according to law have been implemented for the purpose of production and operation without the permission of the patentee

For more details, please read: "Global AliExpress Intellectual Property Zone"

There are three types of logistics services on AliExpress: postal parcels, AliExpress cooperative logistics and commercial express delivery. 90% of these transactions use post-sized packages.

The characteristics of China Post large parcels and Hongkong Post large parcels are cheap (such as: a pound of goods sent to Russia, the approximate cost is only 40-50 yuan), but the postal parcels are relatively slow, and there are some lost packets Rate, it is recommended to use it under the premise of good service communication with the buyer.

Cooperative express is characterized by economic benefits, high cost performance, and adaptability to international online retail transactions. It was launched by AliExpress in cooperation with Zhejiang Post and China Post.

The four major commercial courier features are fast, high service, professional, and efficient, but the relative courier price is relatively high. For babies or transactions with high value and high buyer requirements

Sellers can choose to ship on AliExpress online according to different logistics services, or they can contact the freight forwarding companies in major cities to pick up the goods for delivery.

For more details, please read: "AliExpress Novice Logistics Class Page"

How appropriate is the commodity price on AliExpress and how is the logistics price calculated?

Under normal circumstances, it is recommended to increase profits by 20% -50% based on the original Taobao price, but the price of different categories is different. It is recommended to refer to the price of similar products on the platform at the same time;

Get the logistics price through the logistics price finder or consult the local freight forwarder. You can include the logistics price in the form of freeshipping (postage), or you can list the logistics price separately.

For more details, please read: "AliExpress Logistics Price Finder"

English is actually not as difficult and complicated as everyone thinks. Have basic English reading skills, and with the help of translation tools, the process of publishing products and inquiries is very simple. AliExpress provides translation support for key processes.

Moving goods as a whole: You can use Taobao sales tools to translate Taobao's product information into English;

Some copywriting changes: such as some titles, some service descriptions, etc., you can use translation tools to translate Chinese into English and then edit them.

What is different from Taobao is that more than 70% of the buyers on the AliExpress platform place orders directly, so paying attention to the details of the product information and description of the supporting services will help improve the conversion rate of buyers' orders.

Some buyers will communicate with the seller via email and website letter, so please pay attention to your email and website letter. You can use the translation tool to translate the buyer's inquiry into Chinese for reading, and then translate the written reply into English using the tool to reply.

Amoy consignment is a tool that helps Amoy baby shellfish to be automatically translated into English and posted overseas. It's very easy to use, just enter the shopkeeper's nickname, baby link or a link to the search result page of a baby name, and the Taobao agency will automatically complete the translation. Then you only need to complete some basic information to publish.

However, it should also be noted that some products cannot be sold, such as infringing and restricted sales categories. The specific categories that cannot be sold can be seen on the AliExpress Rules channel homepage of our AliExpress seller channel.

AliExpress and subsequent releases of products and stores are charged an annual fee, and after the transaction is successful, a 5% transaction fee is charged.

Ordinary personal opening of AliExpress stores is actually the same as opening Taobao stores, register online for free, and then perform identity verification. After passing, you can publish 10 products and open the store.

For Taobao sellers, we have a more convenient process. Taobao sellers click "Sell Overseas" in Taobao's background navigation to enter a specific process. With the help of the "Amoy Sales Agency" tool, the store's baby can be automatically translated into English and quickly released in batches to AliExpress buyers.

The platform mainly supports buyers through: credit card (in RMB channel and USD channel), WebMoney (referred to as WM), TT remittance, Western Union, Qiwi wallet.

Sellers receive payments through the Alipay International Account, which is a fund account management platform established by Alipay for domestic sellers of cross-border transactions. Alipay international accounts are only open to Alibaba International members. For example, if you are an Aliexpress user, you will automatically have an Alipay international account.

For more details, please refer to the extended reading: "Introduction to AliExpress Payment Services"

The most typical successful sellers on AliExpress are entrepreneurs who are good at learning. There are many top sellers from scratch, including Taobao sellers, college graduates, foreign trade clerks, and other entrepreneurs. E.g:

1. Foreign trade clerk, 2 years from zero to 100 million annual sales. For detailed content, see extended reading: "Success Story 1"

2. Taobao small sellers turned to AliExpress, from a single shot in 2010 to more than 20 million sales in 2012, see the extended reading for more details: "Success Story 2"

3. Holding 2W funds borrowed from home during college, started a business in AliExpress, and realized an annual profit growth of 100W two years later. For more details, please read the extended reading: "Success Story 3"

1. What is the difference between AliExpress and Taobao?

A: Taobao is for domestic sellers and ships through domestic courier; AliExpress is for overseas buyers and uses Alipay international accounts for secured transactions and uses international express delivery.

2. What are the main differences between AliExpress and Alibaba International in conducting online transactions?

A: Alibaba International Station is a platform for suppliers to complete the release and display of information. If buyers purchase samples or foreign trade test orders on the International Station, it is like buying in a free market. The price of the product requires the buyer and the seller to discuss and confirm the order. To proceed. AliExpress is an online trading platform that requires sellers to indicate prices, support third-party guarantee payments, and international express delivery, which is suitable for small and medium order transactions that support international express delivery. Simply put, it's like buying in a supermarket.