What Is a Network Marketing Distributor?

Network marketing is a brand new marketing concept and marketing model in the era of the network economy. It refers to a marketing method that uses the Internet, computer communication technology, and digital interactive media to achieve marketing goals.

Internet marketing channels

Network marketing is a brand new marketing concept and

Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities that are carried out in order to achieve the overall business goals of the enterprise and use the Internet as a basic means to create an online business environment. The Internet has a huge impact on consumer behavior, and the company's Internet marketing has increasingly affected the success or failure of its entire marketing strategy.

New media is a form of communication and media that provides users with information and entertainment services through digital, network, and mobile technologies, through the Internet, wireless communication networks, satellites, and computer, mobile phones, and digital televisions. The new media studied in this article mainly refers to network terminals represented by smart phones.

Internet marketing channels are the use of the Internet to provide available products and services in order to use computers or other target markets capable of using technical means to conduct and complete trading activities through electronic means.

New media has had a profound impact on the consumer behavior of consumers, and consumers purchasing behavior no longer depends on advertising and promotion. Enterprises should adapt to changes in consumer behavior, seize opportunities, actively explore new media marketing channels, and take advantage of new media Advantages, transform marketing concepts and models, make up for the deficiencies of traditional online marketing, and achieve better marketing results.

Under traditional online marketing, companies usually adopt the form of establishing a corporate website, placing online advertisements, and online promotions to conduct online marketing. These online marketing channels are usually PC-based online terminals, which use the form of mass communication.

As a mobile phone software, WeChat is closely related to personal information, and new media smartphones can access the Internet anytime, anywhere, which is not possible with a PC. In addition, WeChat platform also has significant advantages in spreading compared to other network platforms.

Network of acquaintances, niche communication

As a mobile phone social software, WeChat can be accepted by the public in a short period of time. One of the main reasons is that its user source is based on existing Tencent users. At the same time, WeChat can also add cross-platform friends. Add friends and family who have opened WeChat business. The difference between WeChat and other similar social platforms is that the people they have established in the circle of friends are people who have already known each other.

Word of Mouth Communication-Acquaintance Recommendation

In the new media era, mass communication is no longer the only option for corporate online marketing. In contrast, interpersonal communication on the Internet has become a more effective new way for online marketing. Since most of the WeChat friends are acquaintances or WeChat public accounts who have contacted, users are more likely to establish a trust relationship with each other in interactions. Users can rate the products or services of the company after experiencing it , You can also share information to your friends through WeChat's powerful rich media transmission function. This acquaintance-recommended marketing model can better ensure the transmission and reading of information and promote user consumption.

Content positioning precision marketing-public platform

Users can get related push messages by following the WeChat public account, and can also customize content with the corporate public account. When using WeChat to conduct online marketing, companies are not limited to opening corporate public accounts. They can also cooperate with some non-merchant public accounts that have a large number of fans to achieve product promotion through implanted marketing. For example, the WeChat public account "Down the Kitchen" can push users recipes according to their needs. After understanding the user's taste, the account will selectively push some cooking product information accordingly, and users are also very helpful. You may like this taste and go to the pushed URL to purchase. This implanted marketing is easier for users to accept. At the same time, users trust in the public account will also bring a good impression on their pushed products, and they are more likely to generate purchasing behavior.

LBS-based geographic marketing-geographic services

The WeChat chat interface can easily send the user's geographic location. This feature is another breakthrough for companies to conduct precise marketing. Also using "Yilong Travel Network" as an example, users can obtain information on nearby restaurants, transportation, and hotels by sending their current geographical location, and can also use the public account platform to book nearby hotels and guesthouses. After obtaining this user's location, the public account will also push the user's related travel information accordingly. WeChat's LBS platform realizes the user's demand for information and also meets the purpose of merchant promotion. This mutually beneficial marketing model does not easily lead to user resistance to push information and higher acceptance.

High acceptance and accurate content are the two characteristics of using WeChat platform for online marketing, and the two are the lack of mass communication in traditional marketing model. Using WeChat platform for online marketing can make up for the lack of traditional online marketing model.

Focus on word of mouth marketing

Under the conditions of new media, the audience is not only the goal of corporate marketing activities, the online media has made them a communicator. Consumers will spread their experience and evaluation of the company's products or services to the Internet, or to their circle of friends. In the new media era, the most influential factors that determine consumer purchase decisions are reviews from the Internet and word of mouth in the circle of friends. Therefore, when companies use new media for network communication, they should pay particular attention to establishing a good reputation among user groups.

Product customization and precision marketing

What kind of products users want to get, we produce what kind of products. This is the core point of view of 4C marketing concept. However, the needs of users are becoming more and more personalized, and it is difficult for merchants to understand the needs of each user for products through market surveys to meet the needs of customization. However, new media can meet this demand to a certain extent. Users communicate with merchants through Weibo, WeChat and other platforms to obtain customized information and products. The reason why traditional forms of advertising are not easily accepted by the audience is that their content positioning is not precise enough, and new media provides businesses with the opportunity to understand customer information, and companies should make full use of this opportunity to accurately target advertising content.

Leverage search engine marketing

According to the "30th China Internet Development Report" released by the China Internet Information Center in 2012, in June 2012, the search function accounted for 66.7% of mobile Internet users' usage rates, second only to instant messaging [4]. See how people rely on mobile search. Using search engine marketing, based on the content of the information retrieved by the user, the company's product information is optimized to reach the user through a series of search engines to attract users to actively learn about the product information.

-Establish an excellent online brand image in the network.

I. Overall strategic planning

Market analysis, competition analysis, audience analysis, brand and product analysis, extraction of unique sales ideas, creative strategy formulation, overall operation step planning, investment and expectations setting.

Marketing Websites

Website structure, visual style, website columns, page layout, website functions, keyword planning, website SEO, design and development.

Third, communication content planning

Brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word of mouth copywriting planning, news information content planning, various advertising text planning.

Fourth, integrated communication and promotion

All companies, experts, and scholars began to discuss e-commerce, online marketing, and how to use the most popular e-commerce tools: Weibo,

The management of marketing channels by upstream service providers is essentially to adopt a series of management methods and methods, such as increasing

The advantages of network marketing based on network media are becoming increasingly obvious, which are specifically manifested in six aspects:

First, strong interactivity.

2. Word-of-mouth communication has become mainstream.

3. The organic integration of mass communication and niche communication.

Fourth, the effect of communication can be quantified.

5. Dissemination of information can be accumulated.

6. Diversification of communication forms.

1. Website Construction Supervision

Purdue Internet Marketing Consultant is a third-party supervision agency hired by website construction investors. The bearer will comprehensively track and supervise the workflow of website construction, including development language, database selection and design ideas, content planning, page layout, and function implementation. Provide rationalization suggestions to website construction investors and implementers, and propose rectification plans.

2. Website construction planning

For website planning that attracts and retains customer visits, the value of the website determines the effectiveness of online marketing and determines the effectiveness of customer visits. Whether it is the promotion of the image, brand, or product, the value of the website must be enhanced. Purdue will help companies rationally plan their websites according to their characteristics, industry characteristics, and network characteristics, and plan their websites in terms of color, layout, functions, and services to make them more valuable to visitors. A website without value or unreasonable planning will be an invalid website, and the benefits of the website will not be really exerted. All the investment in website construction will also have no effect, and it will be impossible to carry out network marketing.

3. Overall marketing planning

Through the in-depth understanding and analysis of the customer's industry characteristics, enterprise characteristics, product characteristics and competitors, the company's overall website planning and implementation process description is proposed. In the process of participating in the construction of the website, the designer was given timely guidance on marketing-oriented design ideas.

4. Website diagnostic optimization

Your website is unique, but why isn't it profitable? Your website traffic is good, but the income is not much, why? Your website is ill and exists like chicken ribs. How can you make it generate income for you? Purdue's online marketing consultants give full play to the role of our experts to diagnose the symptoms of enterprises in the development of online applications, regularly release website diagnostic reports, and give suggestions and solutions for improvement.

5. Increase in website traffic

Your portal is very creative and attractive. Everything is all you need is traffic? How to quickly increase website traffic, we will integrate the online marketing resources in our hands to help you achieve it.

6. Website Operation Consultant

Has your website encountered a lot of headaches during operation? How to provide competitive content services, how to differentiate against competitors, how to establish your own strategic advantages, how to quickly promote your website, and how to make a profit? You have an idea, we help you achieve it.

1. Search engines are still the number one online marketing tool

The development of search engine marketing is unstoppable, and with the development of a variety of professional search engines and new search engines, the role of search engines in network marketing has become more prominent, and the model of search engine marketing has continued to evolve, in addition to conventional search engines. Optimization and search engine keyword advertising, web content targeted advertising and other basic methods, professional search engines (such as blog search engines), localized search engine promotion will also promote the further expansion and improvement of the search engine marketing method system.

2.In-depth development of WEB2.0 network marketing model

Blog marketing has achieved rapid development. Corporate blog marketing is expected to become a mainstream online marketing method. Blog marketing has become an integral part of corporate online marketing marketing strategies. Corporate blogs have led online marketing into the era of all-person marketing. At the same time, more WEB2.0 network marketing models will obtain different levels of development, such as RSS marketing, web digest marketing, podcast marketing, various marketing models based on the SNS network community, and so on.

3. The value of online marketing for corporate websites will be increased

Those websites that do not conform to the WEB standard will not be able to obtain normal browsing effects, which will promote the process of website construction to adopt the WEB standard to a certain extent. The forthcoming official release of the Internet Association's corporate website construction guidelines is based on internationally recognized WEB standards and website optimization ideas and has been developed after a large number of investigations and studies. This specification improves the professional level of Jinghang's website design service providers and corporate website construction Will play an active role. When more and more Shenzhen enterprise website constructions are in line with the Internet marketing orientation, the network marketing value of enterprise websites will be significantly enhanced.

4. Video network advertising will become a new hotspot for competition

Stimulated by the success of video websites such as You Tube, a large number of video websites will develop explosively, while traditional portals and search engines will also use video network advertising as one of their future development trends, but it is expected that it will be difficult to develop The relatively mature stage is just an area worthy of attention.

5. More online advertising forms suitable for SMEs

Traditional display-type online advertisements and advertisements are expensive due to the complex production of advertisements, and are still only a means for large companies to display their brand images. Traditional online advertisements are difficult to enter small and medium-sized enterprises. However, with the development of more classified information, localized service websites and other online media, and the emergence of different forms of PPA paid advertising models, there will be more low-cost online advertisements, which will provide SMEs with expanded information channels. opportunity.

6. The evolution of plug-in network promotion product market

With the further deepening of anti-malicious software, plug-in network promotion products that do not conform to user-determined marketing rules will further reduce their position in the online marketing service market, and may even have rapid marginalization. On the other hand, it will also generate network promotion products based on user-authorized client plug-ins, and will become the mainstream development direction of plug-in network marketing.

7. Website operation focuses on user experience improvement

The website operation enters the refined management stage, which reflects the winning idea of the details of online marketing that the author has always advocated. Although it is difficult to list the various factors of user experience in detail, it is difficult to define an accurate user experience, and even there is no unified solution for the user experience of the same phenomenon, but this sounds a bit empty and mysterious concept will pass Various details are reflected and become a magic weapon for successful website operation. "Enabling users to easily access valuable information and services is the essence of online marketing."

8. System user behavior research will be valued

The basic awareness of network marketing management based on statistical analysis of website traffic has been significantly improved. In the new year, the content of network marketing management will be further expanded, and the application level will be gradually improved. Internet user behavior research is an indispensable content for website operation management, and it is also the basis for user experience research in website operations. Therefore, systematic user behavior research will become an important research area of Shenzhen Internet marketing.

It is unrealistic for traditional industries to abandon offline channels and specialize in online marketing. Traditional industries can take the way of online trading and offline experience, expand brand influence online, and experience sales offline.

The future development trend is definitely the integration of online and offline channels. A traditional enterprise cannot rely on online or offline alone. Online channels must be expanded to offline and offline to expand online. Now almost all traditional offline companies want to develop into online channels, which is the general trend of market development. As long as the company is unified in brand marketing and consistent in channel services. Online transaction selection and offline experience pick-up are fully achievable.

It is worth noting that many online brands have started to expand their offline business. Related data shows that about 80% of the offline population has not shopped online. This is a very huge market, and most of the resources in this market are mastered. In the hands of traditional businesses.

Traditional enterprises want to develop online marketing. The most suitable choice is online and offline united fronts. First, they can expand their brand influence online, and secondly, they can reach 80% of the people who have not shopped on the Internet. Offline purchasing model.