What is advertising?
Advertising promotes the product, service or event of its target audience. The target group is part of the general public that products, services or events have been created to fulfill the desire or need on the market. Advertising is written by copywriters 'advertising and completed with art designers' works. The channel advertising is done to achieve the target audience includes the Internet, printing, broadcasting, outdoor and the place of purchase (POP).
The purchase point of advertising materials is located in stores and often consists of large cardboard located in the aisle in which the product is stored. This type of ad is designed to attract the buyer's attention and direct it to a promoted product. There may be a coupon that further supports the purchase. Outdoor ads are ads in buses and bus hits, benches, billboards and other outdoor places. They must compete with their surroundings to attract the attention of passers -by and must be simple, engaging and straight to the point.
broadcasting ads are television and radio ads. While television ads draw attention to promoting products and services using images and sound, radio ads must only reach the target audience through sound strength. TV ads to direct responses do not only support consumers' brand to look for next time, but rather have direct prompts for action message, such as "call 555-4321 now to get a gift set of deluxe with the additional set of Mr. Sharpe Custom Edge Chef's knife, but you can also call 555 It was now that you need to call for 5555 years to call for this amazing offer, Time Limited Choigain!
Press advertising concerns advertisements in printed form, such as those in magazines, newspapers and leaflets. Copies and works of art must cooperate to maintain interest noTenáře. Advertisers advertise their products or services in publications reading their target audience - ie people most likely want, need and buy their specific product or service. Press advertising may also include community directory, such as those that issued the Municipal Chamber, posters designed to advertise and promote the upcoming event and direct postal actions sent to consumers' homes.
Internet advertising contains ads on the website, be it small clicks or color ads on the banner at the top of the website. Internet marketing is the use of websites to introduce products or services for consumers or other businesses. E -mail marketing addresses potential customers through e -mails containing product information and special offers.