What Is an Infant Industry?

The infant industry in the narrow sense can be specifically divided into categories such as children's clothing, milk powder, and diapers ^[1] . In the broad sense, the infant and child industry also includes related industries such as the early education market and children's photography.

Baby industry

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The infant industry in the narrow sense can be specifically divided into categories such as children's clothing, milk powder, diapers, etc. ^[1]

Studies by the China Population and Family Planning Commission show that China has entered a new round of population peaks since 2008, and this peak is expected to last 10 years. China's highest birth rate will appear in 2016, and the population will reach its peak in 2028. At the same time, the domestic baby market capacity will rapidly increase to 300 billion yuan, at which time China will usher in the fifth baby boom.

The infant and child products industry refers to the industries that are mainly oriented to the needs and orientation of infants and children aged 0 to 12 and their maternity and pregnant women. Their products and services mainly include pregnant and infant food, nurture products, toiletries, infant toys, and pregnant infants Clothing, strollers, cribs, etc.

In the era of eyeball economy, tens of millions

The domestic baby industry is a chaotic industry, which is characterized by huge production capacity, numerous suppliers in the industry, a complex business model, and a lack of one-stop shopping terminals. At present, from the perspective of the entire infant and child industry, sales, channels, and services are valued, market awareness and consumer acceptance have reached a relatively mature level, but the level of enterprise development, management, marketing, and operation has remained relatively low. Low level makes consumers' recognition and market status unequal.