What Is Analytics?

Google Analytics is a data statistics service provided by the famous Internet company Google for websites. It can perform statistics and analysis on the visit data of the target website, and provide various parameters for the website owner to use.

google analytics

(Google product of a famous Internet company)

Google Analytics is a data statistics service provided by the famous Internet company Google for websites. It can perform statistics and analysis on the visit data of the target website, and provide various parameters for the website owner to use.

Chinese name

Google Analytics

Foreign name

Google Analytics

1. Sign up for Google Analytics with your Gmail account. It is recommended that you set the default language to English.

2. Go to the main interface and click Add Website Profile to add website information (below)

3 Select Add a new domain, fill in the website address in the URL box, and select the time zone according to the language of the website.

4 Reconfirm the website information and copy the tracking code. The Web property ID is just a sign number. The first 7 digits are unique and belong to the Google Analytics account. The latter number is the number of websites under the account. Choose a new tracking code for a new website. Then copy the code to all web pages that need to use Google Analytics, be sure to put it before the </ body> tag, such as

Like other statistical services in China, Google Analytics also provides traffic sources, search keywords, visitor information, entrance pages, etc., but in addition we can see the following parameters:

1.Industry benchmarks

Based on the website category you choose, Google Analytics provides you with a comparative analysis of websites in the same category.

First enter through Visitors on the left menu, select Benchmarking, and select your own website category as shown below. Each category is divided into large, medium and small, and the comparison is for websites of the same category and the same size.

The parameters involved in the comparison include six types: IP, PV, IP and PV ratio, repeat customers, time on page, and Bounce Rate.

2,

When a visitor visits a page with the Google Analytics tracking code, GoogleAnalytics sends back such data to Google servers. (See picture)

User delete

According to a social media report earlier this year, there is a huge gap in market analysis of mobile applications today, and demand is obvious. Although there are many such analysis services on the market, applications that can truly track all relevant data have not yet appeared. And Google Analytics, a well-known product of Google, released a new mobile app analysis service (Google Analytics App) in time to help fill this gap while helping marketers and developers better measure their applications.

As a comprehensive and powerful analysis software package, Google Analytics has undoubtedly passed the market test. This also prompted us to look forward to the new Google mobile app analysis. It is reported that the new analysis tool will comprehensively cover the three main stages between the application and the user, including user acquisition, user indicators and participation, and results. By analyzing data, developers can track new or active users while identifying different application versions, devices, and operating systems. And count the frequency of application usage, engagement, and crash reports. In the final results phase, Google Mobile App Analytics will show conversion rates and in-app payments that are important to developers.

Along with the new mobile app analytics, Google Analytics has also released a mobile terminal that allows users to view data on webpages and mobile applications via a smartphone.