What Is Business Environment Analysis?

Environmental analysis can be environmental analysis in the field of environmental protection, such as the recent analysis of PM2.5 source problems that the public is concerned about, that is, to discover environmental problems through environmental analysis, and provide decision-making basis for the resolution of environmental problems.

"Environmental analysis" refers to the use of appropriate statistical methods to study the obtained environmental data, such as pollutant monitoring data, sample testing data, environmental statistics, etc., and analyze the internal laws between environmental data to discover environmental problems and protect the environment. Work provides the basis for decision-making.

Environmental analysis is

The core of environmental analysis is environmental data analysis. A typical environmental data analysis may include the following three steps:

1. Exploratory data analysis: When the data is just obtained, it may be cluttered and no rules can be found. Through mapping, making tables, fitting with various forms of equations, calculating some feature quantities, and other means to explore possible forms of regularity. That is, in what direction and in what way to find and reveal the regularity hidden in the data, combined with the local environmental situation, find environmental problems

2. Model selection analysis, based on exploratory analysis, propose one or more types of possible models, and then select a certain model from further analysis based on which

definition

"Environmental analysis" refers to the use of various methods for companies to fully understand and evaluate their internal and external environments in order to identify market opportunities and threats, determine their own strengths and weaknesses, and provide guidance for the strategic management process A series of activities.

Four forms of organizational environment

Depending on the number of components in the environment (ie, environmental complexity) and the degree of change (ie, environmental dynamics), the organization's environment can be divided into four conditions:

1. Simple and stable environment , such as standard hanger manufacturers, container manufacturers, beer distributors are in this environment of low uncertainty.

2. A complex and stable environment . The degree of uncertainty in this environment increases as the environment it faces, such as hospitals, universities, insurance companies, and car manufacturers.

3. A simple and dynamic environment , because certain elements in the environment undergo turbulent changes, which significantly increases the uncertainty of the environment. For example, record companies, toy manufacturers, and fashion factories are in this environment.

4. A complex and dynamic environment with the highest uncertainty and the greatest challenge to organizational managers. For example, the electronics industry and computer software companies face this most difficult environment.

Common methods of environmental analysis

(1) "SWOT" analysis method

The environmental analysis method often uses the "SWOT analysis method".

"SWOT analysis" is a method that integrates and summarizes all aspects of the internal and external conditions of the enterprise, and then analyzes the strengths and weaknesses of the organization, the opportunities and threats it faces. The specific content is as follows:

"S"-Strength (advantage)

"W"-Weakness

"O"-Opportunity (opportunity)

"T"-Threats

Among them, the advantages (S) and disadvantages (W) mainly analyze the company's own strength and its comparison with competitors, while opportunities (O) and threats (T) focus on changes in the external environment and the potential impact on the company On the impact.

(2) "PEST" analysis method

"PEST" is a macro-environment analysis model in which an enterprise is located. The details are as follows:

"P"-Political

"E"-Economic,

"S"-Social

"T"-Technological.

These are the external environment of the company and are generally not controlled by the company. These factors are also nicknamed "pest"