What Is Car Wrap Advertising?

Packaging advertisements are advertisements printed on product packaging. Such as the front of the wrapping paper, the top of the box, and so on. The biggest advantage of packaging advertising is economical, because the cost of packaging advertising can be included in the product packaging fee, and there is no additional advertising investment. Therefore, packaging advertising can save the next advertising fee for the company. When using packaging advertising, advertising personnel should consider the coordination between packaging advertising products and packaging products to arouse consumer interest. For example, coffee confidant ads can be printed on coffee packaging boxes; shaving cream ads can be printed on razor wrappers and so on. The disadvantage of package advertising is that the scope of advertising is small. Consumers who have access to advertising are limited to the target market where the product was purchased during the advertising period. Therefore, package ads are only used by advertising staff as a supplementary advertising campaign for other advertising campaigns. ^[1]

Packaging advertisement

Right!

Packaging advertisements are advertisements printed on product packaging. Such as the front of the wrapping paper, the top of the box, and so on. The biggest advantage of packaging advertising is economical, because the cost of packaging advertising can be included in the product packaging fee, and there is no additional advertising investment. Therefore, packaging advertising can save the next advertising fee for the company. When using packaging advertising, advertising personnel should consider the coordination between packaging advertising products and packaging products to arouse consumer interest. For example, coffee confidant ads can be printed on coffee packaging boxes; shaving cream ads can be printed on razor wrappers and so on. The disadvantage of package advertising is that the scope of advertising is small. Consumers who have access to advertising are limited to the target market where the product was purchased during the advertising period. Therefore, package ads are only used by advertising staff as a supplementary advertising campaign for other advertising campaigns. ^[1]

1. Plan well

2. Do good packaging promotion

3. To create a strong atmosphere, it is necessary to create high-quality products with high standards.

4. Content prohibited by advertising law cannot appear

Packaging is first and foremost to protect the product, which is the number one issue for designers to consider. But the development of packaging to this day, its connotation is getting larger and larger, and the forms are becoming more and more diversified. Excellent packaging is helpful for the display and sales of goods, it is helpful for consumers to identify and purchase, and to stimulate consumers' desire to buy. Therefore, packaging design is also called "product marketing design."

Packaging design has become a specialized category with advertising characteristics. Packaging and decoration must have the elements of advertising. This article discusses the design of packaging and decoration from this perspective, explaining the content to be embodied in packaging design and the issues to be paid attention to when designing.

1. Extreme breadth and depth: Where products can be reached, advertisements can be reached without any time and space restrictions;

2. Extremely sticky: as long as the product packaging still exists, it will always endorse for another product (or more products);

3. It is very easy to attract attention: the advertising form of the packaging carrier advertisement is extremely attractive, and it is the only media form that can achieve an effective reading rate of 100%;

4. Extremely accurate: There is no more precise way of advertising than the packaging carrier advertisement. For example, how to find the target consumer of the hypertension therapy device? The best way of advertising is to use the packaging of high blood pressure drugs as a medium;

5. Extremely low advertising production cost and reasonable advertising communication cost: Compared with the precise delivery effect of advertising, the advertising communication cost is more reasonable; as for the advertising production cost, it can be ignored

6, fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT and other industries.

According to a survey on the packaging and decoration of goods in a Beijing shopping mall, the results are as follows:

60% were interested in "packaging advertisements"; 42.3% bought packages that thought they were beautiful;

20.1% of people who bought ideas after watching "packaging ads";

It is considered that as long as the product is good, the packaging does not matter 15%.

Compared with other forms of advertising, "package advertising" has the following advantages:

(1) "Packaging ads" ads and products are more integrated;

(2) "Packaging ads" are bought immediately, and the effect is immediate;

(3) "Packaging advertisements" and "advertising tastes" are few and reassuring.

(4) "Packaging advertisements" have a longer-term effect as consumption enters each household.

(5) "Packaging advertising" manufacturers do not need to pay extra advertising fees.

other request

In the design of packaging and decoration, sales packaging with the following basic characteristics will make consumers feel good and willing to buy.

First, the decoration design should be beautiful and generous. To achieve the perfect unity of image, text, composition and color, the expression is concise, bright and prominent.

Second, the text should be clear and easy to read. The description on the product packaging, including the functions, features, methods of opening the package, precautions, etc., are expressed in concise words.

Third, trademark graphics must be unique and self-aware. Good trademarks will impress customers at first glance; be prominent.

Fourth, the modeling structure should be scientific and reasonable. The design, structure, and specifications of the packaging must be designed according to the method of use, the conditions of use, and the environment in which it is used.

Fifth, packaging materials should be safe and economical. The nature and specifications of the packaging materials must meet the structural requirements of the product.