What Is Countercyclical Fiscal Policy?

Counter-Cyclical:

Counter cycle

Name: "Counter-Cycles-The Law of Business Survival in the Depression"

Publisher: Press of Chinese Academy of Administration

6VCD + 1 Anti-Periodic Execution Manual

Speaker:

Only winter mentality, no winter market

1. Period vs. counter-period

1. The world is cool and hot

? 2. Confidence Economy and Economic Crisis

3. Market economy is cyclical economy

2. Counter-cyclical phenomenon

1. Hollywood Dreams-Legends from the Great Depression of the 1930s

2. Barbie-the legend in the first economic crisis after World War II

3. Opening in the winter-a legend in the oil crisis of 1973-1975

4. SOHO Empire-Legend in the Asian Financial Storm 1997-1998

Demystifying counter-cycles

? 1. Environmental "counter-cyclical"

? 2. Competition "counter-cyclical"

? 3. Demand "counter-cyclical"

? 4. Cycle stimulates demand

? 5. Cyclic buffer contention

? 6. Cycle refactoring environment

4, counter-periodic heart method

? 1. The fear or the greed

? 2. Reverse Thinking

? 3. Crisis management

? 4. Entrepreneurs sell confidence

? 5. Every enemy must "bright sword"

? 6. Matthew Effect

5. Counter-cyclical market law

? 1, find alternative markets

? 2. Find emerging markets

3. Channel sinking

? 4, integrate resources to build a market

6.Counter-cyclic product law

? 1. Looking for money-saving products

? 2. Find healing products

? 3. Adjust product line

? 4. Change product claims

? 5. Build defensive products

? 6. Skirt theory and lipstick effect

7. Counter-cyclical marketing law

? 1. The sadness and joy of implant marketing

? 2. Watch "Cape Seven" Learn Marketing

? 3. Channel innovation

? 4. Perceived marketing --- experience economy

8.Anti-periodic propagation method

? 1. Story marketing

? 2. Find the right content

3. Find the right communication channel

4. Find the right method of transmission

? 5. Selected communication targets