What is personalized marketing?
Personalized marketing concerns the focus on the product or service to each customer. This can only be achieved by collecting data and information about a particular customer or a small group of customers, and then by creating products and/or advertising of the special interest of this individual. It is different from mass marketing that creates a product designed to address the widest possible audience, and from a specialized marketing in which a product designed to address the group or segment of the population.
When creating a product, the target market has. The target market refers to all people who can be potential customers who are interested in buying this product. Some companies seek to create the largest possible target market, while others create smaller market segments on which they want to focus on their product.
Personalized marketing is the most extreme form of target marketing. The place of creating a product designed to address many people or for the entire population is the target market isI have a particular customer. Some forms of personalized marketing will seem a slightly wider audience than just one person, but the market segment is still very small.
In order to be successful in personalized marketing, the company must be able to collect information that the individual is sold. This form of marketing is particularly popular on the Internet as the Internet is an interactive platform for communication between the company and the customer. For example, a website can introduce cookies to monitor the types of products that the customer normally buys when visiting. He then creates ads specifically for this individual based on his purchase history. One example is the recommendation that Amazon.com provides customers who are signed on their account; Amazon monitors the history of customers' purchase and then poplates, which is the home page of the customer with similar products.
Marketing for an individual customer can be a lucrative method of generating increased sales if data collection and personalization means is easy. For example, it is not difficult for Amazon to generate another homepage for each customer because the computer programming software has automated the task. On the other hand, it would be much more difficult and the cost of unbearable if the food chain sent a personal brochure to each of its shoppers and offered each customer to offer and discounts based on customer history.