What is an advertising agency?
Advertising Agency is a company that performs all or some aspects of advertising for the companies that were hired. Some agencies deal with all the phases of advertising campaigns, since the market survey and creating product brand strategies after the production of ads and their placement in the relevant stores. Other agencies specialize in one or more of these functions.
Full-service advertising agencies usually have resources to fulfill all aspects of the client's advertising needs. This type of agency generally consists of several departments that cooperate on the transport of each advertising campaign from its establishment. In general, these departments include account management, research, creative services and media services.
Account Administration Department provides a connection between advertising agency and its clients. It cooperates directly with clients to determine a clear understanding of their products and their advertising goals. This information is transferred by another department, allowing them to create campaigns thaté will satisfy the client and benefit the agency.
Another important part of the advertising agency is the research department. This department analyzes market trends and sales data and sometimes leads focus groups to measure the perception of the client's product and its competition. Such information is useful in deciding how the product should be sold and determining the target audience of the campaign.
As soon as the advertising agency explains the client's needs and determines how the product is best placed on the market, its creative department invented appropriate advertising. These ads can have a number of forms, including illustrated or photographed static images and animated or filmed ads. Many advertising campaigns use a combination of these and other formats. Such a typical Creative Department of Consists of Artistic and Versatile Staff capable of generating ads in a wide range of media.
After creating an Mus adbe placed in a suitable drawer. The agency's media services department is responsible for buying a space from which advertising can be seen. They could secure places in magazines or newspapers, radio, television or on the Internet, or on highly visible outdoor objects such as benches and billboards. Media service employees seek to place ads in these places most likely to achieve the target consumer while staying within the client's budget.
Many advertising agencies do not offer a wide range of services, but instead specializes in certain aspects of advertising process. For example, some can only offer creative services, while others can focus only on the purchase of media. These special agencies can be useful for those companies that decide to partially produce their own advertising campaigns, as Firmapak must only pay for services that are unable to perform internally.