What Is Mail Order Work?

Postal mail order is a service way for the postal department to use the advantages of the network and reputation to sell goods for manufacturers and purchase goods for customers through the channels passed by the post. It can reduce the intermediate links of commodity circulation, provide manufacturers with fast and economical sales channels, and provide customers with convenient and cheap shopping channels.

Mail order

Right!

Postal mail order is a service way for the postal department to use the advantages of the network and reputation to sell goods for manufacturers and purchase goods for customers through the channels passed by the post. It can reduce the intermediate links of commodity circulation, provide manufacturers with fast and economical sales channels, and provide customers with convenient and cheap shopping channels.

Chinese name

Mail order

Fan domain

Shopping channels

Features

4

Main body

Postal service

First, without investing heavily, making full use of the existing surplus capabilities and resources of postal enterprises, and actively engaging in postal mail order business within their capabilities, can at least play a role in filling the main postal industry. ^[1]

Mail order doesn't just belong to the postal service. Distribution is not the same as delivery. Mail ordering in the postal department is not a complete process and a comprehensive existence. ^[1]

(1) Different business forms Mail order is mainly limited to catalog mail order. Postal mail order includes mail order stores, agricultural mail order, merchandise distribution, mail order distribution and other business forms. ^[2]

I. Conceptual positioning of postal mail order ^[2]

With the development of the Internet, a brand new shopping method (e-commerce) is emerging and has become a common shopping method in some countries. Postal mail order is a business that is greatly affected by the Internet. With the rise of e-commerce in the network society and the development of a "network plus reality" lifestyle, it has directly affected the postal mail order business. ^[3]

Under the broad market prospects and the Internet environment, the Post is required to actively face new technologies and new industries, seize business opportunities, pinpoint China Post's network entry point, conduct SWOT analysis, and use the advantages of the triple play to propose the postal mail order in Development strategy in the environment. ^[3]

1. Establish a mail order network based on the postal network

Mail order business is different from store sales, and its customers are not geographical. The mail-order network is a star-shaped network that uses mail-order companies as the center and enables mail-order companies to directly establish contacts with many customers through postal or other transmission channels. This one-to-many radiation structure of the mail order network requires the mail order company to establish an information center and a hotline to accept telephones, commodity distribution centers and other network radiation tools. Furthermore, the mail order business involves many links such as product promotion, purchase, sales, inventory transportation, delivery, payment settlement, etc. This is the special law of the mail order business. Therefore, we should seize the opportunity to establish a new type of network suitable for the mail order business. system.

2. Seize the opportunity of the commercial revolution and develop online shopping business

With the development of the social economy and the improvement of people's living standards, the production and management of enterprises, the way of purchasing and marketing of goods will continue to change. These changing factors are conducive to the postal industry in a short period of time to invest less capital to participate in and realize postal online shopping. Excellent quality and good reputation are the golden keys for the post to enter e-commerce. This is the intangible capital of the Post's online shopping business. Therefore, it is particularly important to formulate the types, scope, laws, and regulations of online shopping suitable for postal mail order.

3. Changing mail order catalog production to electronic media delivery

Mail order catalogs on the Internet are no longer simply expressed in words, but are accompanied by popular forms such as pictures, animations, voices, etc., allowing customers to browse the latest cars in a shorter period of time, watch some advertisements, and listen to them. The sound of a car starting. If customers are still interested in this product, they can immediately send an email asking for further information. Therefore, its technical means should be based on a high starting point and strict requirements to change the image of traditional postal services.

4. Engage in internet marketing and launch applicable products

Internet marketing is based on the Internet and uses the power of connected networks, computer communications, and digital interactive media to achieve marketing goals. Post companies engaged in online marketing can obtain the following benefits: reduce marketing costs, increase sales, and improve corporate image.

(1) Products or services that need not be observed or tried before making a purchase decision. If you need to observe or try before making a purchase decision, then this product or service is unlikely to be successfully sold online, such as nail polish and vegetables. However, it is easy to book plane tickets, rooms, movie tickets, and train tickets.

(2) Computer software and hardware products. Most Internet users are computer enthusiasts and are most keen on this type of information. Secondly, the computer software is very convenient to transmit through the network.

(3) Services and other intangible products, such as flower booking, hotel booking, ordering of art performance tickets, savings business and various consulting services.