What Is Projection Advertising?

Projection advertising uses a high-power projection device, using the principle of optical projection, and using a high-intensity light source, to project the full-color advertising content on the negatives to the exterior wall of a high-rise building, forming an outdoor advertising with a strong visual impact at night.

Projection Advertising

Projection advertising uses a high-power projection device

projection

Compared with ordinary outdoor advertising

Has the following obvious characteristics:

1.Environmental protection and safety: Projection advertising can overcome the limitations of large outdoor billboards and light boxes that consume large amounts of electricity, easily fade over time, easily be damaged by humans, and smeared and contaminated. It uses optical principles to image, consumes less power, is lighter, Destroy the floor and ground without affecting the site environment and overall planning.

outdoor

It can project advertisements of 1 ~ 300 within a distance of 1m ~ 100m from the wall, which is difficult to achieve with traditional advertising forms; its advertising performance is flexible and novel. Through the application of animation and other special effects accessories, it can effectively attract people. Line of sight; outdoor projection advertising does not affect the image of the building during the day, and can add elegance to the lighting project at night. The traditional outdoor advertising, even the traditional light box advertising with excellent cost performance, is just a dull picture.

He is a new advertising product that is environmentally friendly, energy-saving, efficient and stylish, and meets the needs of urban beautification. Since the replacement of the advertisement only requires the replacement of the negative film, there is no concern about the long production time and expensive price of the traditional poster signboard, and there is no waste problem during the replacement period, saving time and money. Compared with traditional media (neon lights, light boxes, spotlight billboards, etc.) ) In terms of lighting, only a very low film cost is needed to light up the media, which saves huge costs in venue setting and screen production, and greatly reduces the cost of thousands of people in advertising. The installation and commissioning of the lighting media equipment is simple and quick, and the outdoor unit is windproof and rainproof. It does not require special supervision and saves effort. The maximum power of the whole machine is only 1400 watts, so it is an environmentally friendly and energy-saving advertising method.

in

Due to the novelty of projection advertising, consumers will pay more attention to this. When consumers watch the beautiful and dynamic projection screen, the product has already unknowingly entered the minds of the followers.

For outdoor advertising, the advantages of dynamic projection advertising are even more obvious. Traditional forms of outdoor advertising have been unable to attract consumers' attention. A new type of advertising that can be placed on walls, floors, windows and roofs will surely grab consumers' curiosity. Projection advertising will bring a new visual impact to consumers. Projection advertising has more advantages than outdoor advertising.

(1) Low cost

I believe that every company that wants to advertise knows that the production of traditional billboards and light boxes is very expensive and the approval procedures are very complicated. The production cost of dynamic projection advertisements is very low, and the magical beam magic of derksen can make all cheap receivers (walls, pavements, floors, etc.) turn into beautiful advertisements. For extraordinary results with low cost, every visionary advertiser chooses wisely.

(2) Excellent price-performance ratio

The traditional light boxes and billboards are just a dull picture. It will be worn out for a few months in the sun and rain, and there is no beauty; and the magic beam of derksen can make the picture beautiful for a long time. It can be cheaper in one place by using the five picture conversion Five huge advertising patterns are placed on the wall or floor of the building, which not only has a fresh sense of activity but also doubles profits, and easily realizes the business principle of maximizing profits.

(3) Easy to make and install

The installation of traditional light boxes is time-consuming and labor-intensive, consumes a lot of manpower and material resources, and cannot attract consumers' attention for a long time. Dynamic projection ads will help you save all the inconveniences and allow you to complete the tedious tasks in a short time.

(4) Flexible and convenient replacement

Every business owner knows that replacing traditional light boxes and billboards is very laborious. Once an ad is created, it is difficult to modify. Even if there are small changes such as address and phone number changes, the entire advertisement must be completely overturned and remade, resulting in a huge waste of human resources and material resources. And often cannot quickly meet the rapidly changing market and quickly express the new ideas and products of the enterprise to consumers.

Types of	Projection Advertising	Traditional outdoor advertising
Vision	Smart, changeable, gorgeous	Bland, single, dull
dynamic	The projected image produces a staging effect (Such as linear movement effects, multi-screen transitions, rotation effects, wind, fire, cloud, etc.)	no
Picture	The magic light beam can make the picture beautiful for a long time. Five huge advertising patterns can be placed on a cheap wall or floor and the film can be changed quickly and easily	Picture is dull, sun and rain, short duration effect
Environmental protection	Strong environmental protection, no waste installation has little impact on the environment	Not environmentally friendly, generating a lot of waste when replacing

1. It can be used in roadsides, sidewalks, building exterior walls, general walls, glass curtain walls, large supermarket entrances, hotel and theater lobby floors, shop windows, store floors, and squares, which can attract consumers' eyes in unexpected places .

2. Businesses located on the second floor and above can directly project advertisements from upstairs to streets or sidewalks on the first floor to attract consumers, so as to make up for the lack of a storefront.

3

Multi-lamp overlay technology

For the advertising area with very large area, when a single lamp cannot meet the requirements of high brightness, the technology of multi-light superposition can be adopted. The number of superimposed lamps can be 2-10 units. Using this technology can produce a huge advertisement with satisfactory brightness within 5000m2, and its visual shock is unmatched by other outdoor advertisements.

Animation technology

The animation technology of the projection lamp is realized through the linkage of multiple lamps, and the switching sequence of each lamp is controlled by a program. That is, the 1 # lamp is first lit to project the first animation picture, and then the 2 # lamp is lit to project the second animation picture related to the first picture, while the 1 # lamp is dim, and then the 3 # lamp is Light up, project the associated third animation picture, and the 2 # light is dim at the same time. This cycle will show the animation effect.

prospect

Projection Advertising

With the development of technology, projection advertising has received more and more attention as a new media advertisement, but it is still in its infancy. Many companies and companies have expressed interest in projection advertising, and some large multinational companies are even willing to spend money to try it out. The market prospects of projection advertising still need to be continuously innovated and developed, the target of projection advertising is not clear enough, and the requirements for environmental selection are relatively high. These problems are all flaws in its competition with traditional advertising media.