How Do I Become a Gym Receptionist?

There are three types of health clubs. The first is a gym in the hotel. Generally, there are swimming pools, but the area is small, the price is relatively expensive, and it is not popular. It is mainly for hotel guests. The second is a member-oriented gym for middle- and upper-income earners. It has advanced equipment, a comprehensive curriculum, and a strong coaching staff. It is generally popular. The third is the Volkswagen Fitness Club, which has a relatively low level of hardware and software, but is very popular.

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The fitness club originated in Europe and America. In today

As an investor of the club, you must first put aside the measurement of investment costs, profits, payback period, etc., you should first ask yourself the following questions:

Question 1: Is it worth investing in the Chinese fitness industry?

Analysis of SWOT's law using Aoli to China:

Strength (advantage): China's huge market potential provides enterprises with room for development. Data show that the proportion of fitness in China is 0.1%, and the number of fitness in the United States is 14.8%.

Weakness (weakness): The fitness habits of Chinese people have yet to be cultivated; the hard costs of store operation are high (rental, commercial hydropower, etc.); because fitness is a new industry in China, there is a shortage of professionals, and in addition, the turnover rate of employees is also high. So far there has been no policy support from the national government.

Opportunity: Although it is a country with a large population, the data shows that China's sports industry accounts for only 0.25% of GDP, so it proves that there is still much room for industry development.

Threat: more and more individualized venues (badminton hall, table tennis hall, swimming pool, etc.); uneven operating levels, and vicious price competition; some investors' speculative attitudes have negatively affected the industry.

Question 2: Am I suitable for investing in the Chinese fitness industry?

Club management is a more distinctive management discipline, and it can also be said to be an unpopular discipline, so there are certain requirements for the manager's management experience. The fitness industry has high requirements for investors' innovative thinking, because the fitness industry is a changing and rapidly updating industry.

Question 3: What kind of fitness club should I invest in?

What kind of club to do depends on your target customer base or geographical location. Must have its own characteristics, and unique

Fitness Club Operation Manual

Matters needing attention in the preparation of the Operation Manual:

a. Because each fitness club is located in a different area, serves different customers, and has its own positioning, the Operation Manual of other brands can only be borrowed and not copied.

b. The content of the "Operation Manual" includes all the work processes, codes of conduct and service standards in the club.

c. The preparation of the Operation Manual requires continuous updating.

d. The compilation of the "Operation Manual" is a process completed by the club's staff team.

e. The work flow part is the focus of the manual, which accounts for about 70% of the entire Operation Manual. The person who writes the process should be the actual operator.

f. After the "Operation Manual" has been written, the relevant work processes must be performed in accordance with the procedures in the manual. It is necessary to organize training on manuals and assessment of business level frequently to ensure that manuals can play a practical role.

Human Resources in Fitness Clubs

Human resources are an important part of club management. The most critical question that faces first is how to choose the right person to join the fitness ranks? One of the feasible methods is to cooperate with sports colleges, arrange internships for club internships regularly, and hold job fairs in various sports colleges to attract fresh blood.

Secondly, it is employee training. Each fitness club operation service process is different, but there are several links or procedures that must be strictly required: pre-employment training of employees before opening; regular case analysis training after taking up the job, accumulating training for different cases. Record, training mode should be diversified (team expansion, instructors, etc.).

Finally, team building, the club's business model can be developed into a chain operation, so when the first store is operating, it is necessary to cultivate the team and replicate the team's consciousness. The most important point about cultivating the team is that the management structure must be simple, things in the club are tedious and tedious, and the flat management structure facilitates information feedback (on time, accurate, absorbs customer opinions, and handles customer feedback), and it also has a great training for talents Great help.

Fitness club financial management

Financial management focuses on two issues:

1) Preparation of cost budget

a. Club operations require planning support. The budget is an important part of many plans. At the end of the year, the Finance Department must prepare a budget for the next year based on its own operating conditions;

b. In the process of budget formulation, the management and the actual operators need to continuously communicate and coordinate, and consider the cost control according to the actual situation;

c. Once the cost budget is determined, it must be strictly implemented;

d. Do a good job of accounting management of advance receipts (membership card fees, personal education fees).

2) Commission calculation

a. In the sales of membership cards, the deposit is not counted as performance (because it may be pushed out);

b. The calculation of personal trainer's class costs should be personally calculated and kept by the finances;

c. Issued in stages at a reasonable rate. Member retention stage

Fitness club membership system

1) Function of customer service department in membership retention

a. The customer service department can assume the renewal tasks of members, which can directly combine the public relations function with the sales function (divided according to the department function of each club).

b. The entire club is a large customer service department, and membership is a matter for everyone;

c. From the first day of membership membership, the maintenance work should be carried out: telephone maintenance, timely resolution of member complaints, and development of new service items;

d. The customer service department should formulate a retention plan and develop a new plan at any time according to the membership renewal rate. For example: Member's activity plan.

2) The team course is very conducive to keeping work

a. The team course is first a profitable project of the club;

b. The form of the team course will give participating members more competition and more opportunities for communication. In this process, members will become good friends. Having friends in the club, it will be natural to stay Things

c. The team course will increase the opportunities for communication between many members and club staff during the organization process, enhance feelings and improve retention rate;

d. At the beginning of the membership, recommending them to participate in a team course is conducive to the formation of good fitness habits.

3) Warm and thoughtful service

a. It doesn't take too much skills to keep members. If a member starts from the first day he joins the club, every time there is a greet by the enthusiastic staff, he will definitely stay;

b. "Smile", "Hello", and "Listening" are the basic and most important standards for employee service;

c. The service attitude of the club employees depends on the work mood of the employees, and the work mood of the staff depends on the good communication of the management staff, so more encouragement is actually improving our service standards.

4) Actively carry out multi-level membership activities

a. Through various new member activities, make them forget the strangeness;

b. Personal trainer establishes files, customer service staff, and membership consultants jointly supervise and help complete the fitness plan; (the first three months are the key)

c. The club regularly organizes various fitness competitions; (interesting and competitive)

d. Through different forms of regular measurements, members are encouraged to complete fitness results.

Summary: Good fitness plan + supervision and encouragement from customer service staff + interesting competitive environment created by the club = fitness habits

5) Clubhouse environment and equipment maintenance

In the maintenance of members, equipment maintenance is often an issue that is easily overlooked by investors and managers. Good equipment maintenance is also the key to membership retention, because when members exercise in the club, the equipment can be used well, the equipment is clean, and the coach These issues, such as being able to guide members to use the equipment correctly, are the factors that members evaluate the club's service level, which puts high requirements on the service life of the equipment, so the maintenance of the equipment is also one of the important factors for the members to keep.

Recommendations for device maintenance: When reaching a maintenance agreement with the equipment supplier, three points must be clear:

a. When procuring equipment, it is necessary to clarify the responsibility of equipment maintenance service responsibility and the supplier's service process and service standards;

b. With regard to the selection of equipment suppliers, we must carefully verify the situation of the equipment maintenance engineer team, the number of personnel, and the professional level of the equipment supply company to ensure that the other company is capable of fulfilling the commitments for subsequent equipment maintenance services;

c. Regular equipment maintenance training is required for all the staff of the club. Equipment maintenance is not a problem of the department, but a business that all employees need to master.

Reasonable expansion of fitness clubs

Regarding expansion, opening a chain store is a late-stage management issue. The issues that need attention are as follows:

1) The most critical issue in the expansion is the replication of the management team. Even if a good location has been selected, if the management team is not replicated, the pace of expansion must be carefully considered;

2) Expansion is a copy of the original business model, so check the internal management system before the expansion to see if it is sound. If there is a defect, immediately improve it in the original store.