How Do I Get Into Advertising Design?

Advertising design is a profession, based on the application of computer graphic design technology, a new profession formed with the development of the advertising industry. The main characteristics of this profession are graphic art, text, color, layout, graphics and other elements expressing advertising, combined with the characteristics of advertising media, and related design software on the computer to achieve the purpose and intention of advertising, graphic art A design activity or process of creativity. The so-called advertising design refers to the intermediate process from creative to production. Advertising design is a combination of five elements, including the theme, creativity, language, image, and set off of the advertisement. The ultimate purpose of advertising design is to achieve eye-catching purposes through advertising.

Advertising Design

(Occupation)

Impact

Measured from the perspective of visual performance, the visual effect is to attract readers and use their own language to convey the benefits of the product. A successful print advertisement should have a very strong appeal on the screen, the scientific use of color, and reasonable combination Accurate use of pictures and attractive.

Information

A successful print ad accurately conveys benefits through simple, clear and clear message content

Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising and many other advertising formats.

Advertising design creation is automatically obtained and registered. In China, follow

Classified by media

1. Print ads: Includes print ads and print drawing ads. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, leaflet advertisements, product catalogs, and organization introductions. Printing and drawing advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements, and calendar advertisements.

2. Electronic advertising: There are mainly radio advertising, television advertising, movie advertising, computer network advertising, electronic display screen advertising, neon advertising, etc.

3 Physical advertising: mainly includes physical advertising,

Please refer to the following steps when receiving a job:

1. What are you going to do?

2. What is your goal?

3. What do you do to achieve this?

4. What kind of creativity do you want to use to strengthen this purpose?

5. What design do you use to express your creativity?

6. What typesetting do you use to assist your creativity?

(Before these 6 steps are completed, do not turn on the computer and think in the simplest and simplest lines.) What is a "full" design? The meaning of "fullness" does not mean that a page is full.

Every design must contain an idea supported by "product characteristics", "target consumer groups" and "selling points". The entire design develops around it, unified with a center, interlocking, from shallow to deep or deepening shallow, step by step, regular, rhythmic, focused, it is a "full" design. Make a "no waste" design

Most designs consist of pictures and copywriting. Before designing, you must fully understand the copy, read and understand, and then start the next step. Because the best result you need to achieve (as far as the design itself) is a combination of pictures and copywriting. Only in this way can the advertising purpose not be deviated, the content of the copywriting should not be deteriorated, and the original copywriting of the "word" and the gold copy of the advertising copy be displayed. Advertising does not allow you to have any waste (expensive).

What is a design disconnect (typesetting)?

A good typography will not make any element helpless. As an analogy: if you remove the base (paper) on which a good typography is based, moving the main elements in the layout up and down will greatly drive other elements, and they are all interrelated and interact with each other. This also explains why modifying any element in the design will adjust other elements accordingly. The design is very rigorous.

Design is purposeful planning, and graphic design is to use visual elements (text, pictures, etc.) to disseminate the ideas and plans of advertising projects, and to express advertisers' appeal points to target customers through visual elements. In addition to inspiration, the quality of graphic design is more important to whether the demand points are accurately expressed and whether they meet the needs of business. Print ads, if defined from the concept of space, generally refer to the advertisements of various advertising media that convey visual information in a two-dimensional form of length and width. Three forms; if it is defined from the place of use, it can be divided into three forms: outdoor, indoor, and portable; from a design perspective, it contains elements of copywriting, graphics, lines, colors, and layout. Print advertising is one of the main means of advertising because it conveys concise and clear information and can instantly hold people's hearts.

Outdoor advertising design has been a favorite of advertisers as a typical urban advertising design method. The audience of outdoor advertising is the pedestrians who are flowing. According to this particular environmental factor and the particularity of the audience, outdoor advertising design should pay particular attention to the design principles. Below we talk about the design of outdoor advertising from the three aspects of outdoor advertising graphic design, copywriting planning and environmental factors-outdoor.

Introduction to main course design, three major components, graphic design, font design, CI logo design, advertising design (graphic, cube), layout design, book binding, photography techniques, visual communication design, packaging design, perspective, computer design, animation (Two-dimensional, three-dimensional print advertising design), creation. Students are required to have solid modeling skills and systematic professional basic theories and knowledge of related disciplines. They must have the ability to continuously innovate on the basis of traditional Chinese culture and draw on the essence of modern graphic design at home and abroad. Design level and culture and art. Ability to combine theory with practice. Master the basic laws and skills of advertising art design. Cultivation direction Comprehensive design and practical application with solid theoretical knowledge and solid theoretical knowledge in the field of stereo and space art. Able to work in press and publishing, advertising design, professional research, teaching, production and management departments.

The State Administration for Industry and Commerce and China Advertising Association stated that in the future, the professional qualifications of advertising practitioners will be included in the market access and supervision of advertising business units, and certificate holders can enjoy employment recommendation services. The low entry barriers for advertising practitioners affect the development of the entire industry. On June 12, 2011, the professional advertising examinations for assistant advertising professionals and advertising professionals organized by the Ministry of Human Resources and Social Security and the General Administration for Industry and Commerce were held for the first time. This is the state's implementation of a professional level evaluation system for advertising professionals. The public can register on the personnel examination network in various places. The examination subjects mainly include comprehensive abilities and laws and regulations, professional practice, case analysis, etc., national unified propositions and examinations, and those who pass the test will be issued the "People's Republic of China Advertising Professional Technical Professional Certificate" Effective nationwide.

Advertising design legal guidelines

As a successful advertising designer, you must not only pass the technology, but also know the relevant laws and regulations and the basic guidelines for advertising production. This article explains the relevant knowledge of advertising in detail. Friends who are interested, please continue reading .

Basic content of advertising design

(1) Advertisements should be true and consistent, and meet the requirements of socialist spiritual civilization.

(2) Advertisements must not contain false content and must not deceive and mislead consumers.

(3) Advertisers, advertising operators and advertising publishers shall abide by laws, administrative regulations and the principles of fairness, honesty and credit when engaging in advertising activities.

(4) The contents of advertisements should be beneficial to the physical and mental health of the people, promote the improvement of the quality of goods and services, protect the legitimate rights and interests of consumers, comply with social morality and professional ethics, and safeguard the dignity and interests of the country.

(5) Advertisements must not harm the physical and mental health of minors and disabled persons.

(6) In the advertisement, the performance, origin, use, quality, price, producer, expiration date, promise, or content, form quality, price, and promise of the service shall be clear and clear.

Where the advertisement indicates that the promotion of goods and the provision of services are accompanied by gifts, the variety and quantity of gifts shall be indicated.

(7) Advertising usage data, statistical data, survey results, abstracts, and quotations should be true, accurate, and indicate the source.

(8) Where the advertisement relates to a patented product or method, it shall be marked with the patent number and patent type. Those who have not obtained the patent right shall not lie in the advertisement that they have obtained the patent right; it is forbidden to use the patent application for which no patent right has been granted and the patent that has been terminated, revoked or invalidated to advertise.

(9) Advertising must not degrade the goods or services of other producers and operators.

(10) Advertisements should be identifiable and enable consumers to identify them as advertisements.

Advertising design prohibition

1. Use the national flag, national emblem and national anthem of the People's Republic of China;

2. Use the name of the state organ and its staff;

3. Use national, superlative and best terms;

4. Obstruct social stability, endanger personal and property safety, and harm social public interests;

5. Obstructing social public order and violating good social customs;

6. Contains obscene, superstitious, terror, violent, and ugly content;

7. Contains ethnic, racial, religious, and sexist content;

8. Impeding the protection of the environment and natural resources;

9. Harm the dignity or interests of the state and leak state secrets;

10. Other situations prohibited by laws and administrative regulations.

The mass media must not publish advertisements in the form of news reports. Advertisements published through the mass media should be marked with advertisements to distinguish them from other non-advertising information and should not mislead consumers.