What Are the Different Marketing PhD Programs?
Marketing training is based on marketing planners or the marketing project itself, and is now equivalent to sales training in use. The biggest difference between the two is that marketing training teaches platoon formation and sales training teaches charge. Marketing training is essentially customer-oriented, emphasizing more on how to create an atmosphere suitable for selling before sales; sales training is essentially product-oriented, emphasizing more on how to move customers to achieve transactions during sales.
Marketing training courses
- Chinese name
- Marketing training courses
- Foreign name
- Marketing Training Course
- Definition
- course
- Marketing training is based on marketing planners or the marketing project itself, and is now equivalent to sales training in use. The biggest difference between the two is that marketing training teaches platoon formation and sales training teaches charge. Marketing training is essentially customer-oriented, emphasizing more on how to create an atmosphere suitable for selling before sales; sales training is essentially product-oriented, emphasizing more on how to move customers to achieve transactions during sales.
- Marketing is the core lifeblood of a company's operations and management, and it is a key link for companies to realize profits and ensure cash flow. However, practical ideas and methods are often lacking to achieve our marketing plan. In the development of the market, we lack highly condensed goals and practical market development solutions. At present, there are still many problems in the management system of distribution channels for Chinese enterprises. For example, manufacturers lack the ability to coordinate the design and adjust the distribution channels Lack of theoretical guidance and management control system for distribution channels. The lack of profit margins and enthusiasm in all links of mature product channels has plagued manufacturers and distributors at all levels. In the process of market promotion, single means and high costs A series of problems, such as low efficiency, severe imbalance between cost input and expected benefits, are bothering enterprises.
- The scope of marketing training includes the strategies, techniques, and execution methods required for each stage of the product's entry into the market, including the overall strategy of market planning, and the rules and regulations for sales promotion in the store. A complete marketing training plan should include consumer and market research analysis, marketing strategy formulation, marketing strategy and brand positioning, strategy execution, channel construction and maintenance, sales team building and management, and sales skills improvement training. Marketing training is usually based on the needs of the trainees and corporate goals.
- Sales training is not knowledge. Its training is not knowledge training, but skill training. Please be clear that sales skills are an action, a habit, and a natural habitual instinct. Such habitual movements are definitely not obtained by the trainer's lectures, case analysis, and student reading. He must rely on drills and practical applications to form.
- Therefore, the sales training can be repeated. The first time is the transfer of knowledge. In the future, it should be led by various exercises, trainings, simulations, etc. The key here is to ask how to design the exercise content so that the technical school gradually becomes a habitual movement through the exercise. And such exercises must be practical and serious. There is a proverb: "If you want to cross the river, throw your hat over first." Because your hat is already over there, you have no choice but to find a way to cross the river. It is with "persecution" that talents will make their best use of their potential, and the so-called "placed in death" by soldiers is the same reason.