What Are the Different Types of Consumer Behavior Courses?

Consumer behavior research plays an increasingly important role in the marketing theory system. The "Twelfth Five-Year Plan" textbook for general economics and management majors: Consumer Behavior Studies draws extensively on the results of domestic and foreign research on consumer behavior, combines a large number of corporate examples, and elaborates on the rules and theories of consumer behavior in simple terms. Consumer decision-making, individual factors affecting consumer behavior, and external factors affecting consumer behavior are analyzed in depth. The "Twelfth Five-Year Plan" textbook for general higher education management majors: Consumer Behavior can be used as a textbook for marketing and economic management students in colleges and universities, as well as for graduates in marketing and related fields, business professionals, Reference books for other operators. ^[1]