What are the different types of jobs for the media buyers?
media buyers' jobs differ depending on the type of advertising and the level of responsibility. Buyers can focus on print, digital, television, radio or interactive media. Some buyers work as employees while others work on freelancers. Online or virtual advertising agencies have begun to appear as an alternative to traditional agencies and create other freelance opportunities. Buyers and planner determine where to place ads and monitor the performance of advertising campaigns. Buyers usually manage separate projects for each campaign they work on. Depending on the organization, there may be a media buyer, along with several assistants buyers who share responsibility. For example, some buyers focus exclusively on the location and provision of ads in press magazines, newspapers and various publications. Other specialized outdoor advertising, such as billboards. Regardless of the type of media, the buyers are usually responsible for identifying places toThey will effectively reach the target market of the campaign when the budget is met.
Media buyers monitor the effectiveness of advertising for multiple campaigns. For example, one campaign can launch two separate television ads, five prints, three radio spots and the location of billboards in targeted cities. One way to measure efficiency using traditional media is to perform focus groups that will ask the participants whether they have seen advertising and where. Another common method is measuring an increase in sales activities that are directly associated with specific ads, such as registration on the website or calling a free number.
Tasks about the buyer in the online media tend to be separated from other types due to the unique and changing nature of the digital media. Buyers who specialize in online media tend to need knowledge about Internet technology, potential rEqually platforms, trends of Internet use, search engines (SEO) and web analysis. Media specialists can directly cooperate with web companies that will satisfy the interests of the target market of the campaign, look for ways to create the presence of social media, design the company's interactive website, manage an electronic newsletter or cooperate directly with search engines to increase online visibility.
Interactive jobs for media buyers focus on consumer involvement in the marketing process. As medium, interactive forms of advertising, they are considered less disturbing because the customer must participate. These types of jobs may require buyers to come up with ideas before requesting potential retailers and prices. Interactive media can also be integrated with other media types such as cable TV, virtual reality video games or websites.