What does the director of digital media do?
The position of the digital medium is relatively recent. It existed only because computer media and advertising became a viable market in the mid -90's. Given that work is still so new for many, the real responsibility of the director of digital media differs from place to place. Common work include supervising teams of creators and media planners, working with clients on digital media projects and developing new digital media advertising formats. For a person with this work, it is common to have a standard or digital marketing title. He will probably have the background to organize and create campaigns and business sense of operating the department. Less common positions leading to this profession are graphic design, search engine optimization and creating and programming web pages.
Most Directors digital media lead either their own department or their own section within the department. Depending on the size of the organization, this can have many different meanings. Can have a whole team in larger companiesor one assistant in smaller ones. Smaller companies often require the director to handle his own accounting, while larger companies do not. The company's size and configuration also determines whether the director is the main contact with digital clients.
Regardless of whether it is alone or in a team, the most common task of the digital medium is to supervise digital content of creation. This content is usually an advertisement for a parent company or client. It is usually designed for online release and may include music, graphic presentation or interactive media.
Given the rapid changes in this specialized area, it is important that the director of digital media remains a bit in many different industries. As a result, another common job predicts trends in the world of online marketing. Companies can create campaigns focused on trends and groups that do not yet exist, banking for accuracyDirector's forecasts.
Two items in the media tool belt are viral marketing and interactive advertising. These areas work well through online editions and both marketing strategies rely on the public that makes most of the distribution. With viral marketing, the director creates something to make people want to show it to others. One person will show it to all of his friends, then show it to everyone and spread advertising as a virus.
Interactive advertising involves providing instructions for people to carry out a task, find an object, or solve a puzzle to learn a leash. The track leads them to a new task, making the advertising campaign into the game. Campaigns like this have tried in the past, but it was not the same as the market was fed with mobile phones capable of media and social networking sites that have become truly effective.