What Does a Fashion Sales Representative Do?

Each professional buyer has the main control over the purchase, sale and inventory of certain types of goods. In addition to the necessary business scale and approval system, regular buyers are switched between professional buyers and buyers and senior buyers to prevent Job "individuation" and business back-door operations.

Fashion buyer

One day in October, a new store in a well-known retail company in Shenzhen was about to open. Lao Mo, the purchasing manager of the women's clothing department of the company, received a representative of an internationally renowned cosmetics manufacturer to negotiate the establishment of a counter in the store.

The manufacturer mentioned in the introduction that it would launch a new set of gift boxes. This message touched Lao Mo's nerves. This cosmetics manufacturer is well known in the industry, but has not yet set up a special counter in Shenzhen. The price of the set gift box is lower than the price of the previous item. So when he negotiated with the merchant to set up a special counter, he convinced the other party to buy out the underwriting gift box at a lower price. "So, this batch of goods was not available at all, so I bought them out, and the market response was quite good!" Lao Mo said, which is a typical operation process of the "buyer" in retail.

So-called

It is worth noting that Chinese and Western

Different companies have different job requirements for a fashion buyer. In short, fashion buyers will target a specific company and a specific product market to choose a range of products, such as a large number of women's casual wear or women's underwear. The work of a fashion buyer includes the following six aspects:

Analysis of relevant fashion development trends and trends

Keep in touch with product suppliers

Select products for colleagues and management

Predicting product profit margins

Monitor and analyze fashion shows

Observe and analyze the development of competing companies in the same industry

Fashion buyers need to be familiar with the target customer base of the product in order to benefit the sales of the product. Most buyers will start with an assistant or trainee at the beginning of their careers. This will play a supporting role in future buyers' work and ensure that they can be qualified for the buyer's work in the future. Since the actual management of the retailer and the training content experienced by the buyer may be different, it is very beneficial for the buyer to accumulate rich experience. Buyer responsibilities vary, and often depend on the size of the retailer's sales. Purchasing teams usually have purchasing managers or supervisors who directly manage employees, coordinate purchasing promotion strategies with other senior managers, and conduct comprehensive monitoring of the scope of procurement.

For a fashion buyer, new situations are encountered every day, and their work is more complicated, ranging from entering new product data to visiting Milan's clothing stores. There is no doubt that the workload of the buyer greatly exceeds the glorious feeling given by him as a charismatic occupation, which reflects the changes in consumer tastes and the introduction of new technologies.

The rapid development of the fashion industry and the huge changes have changed the job responsibilities of fashion buyers: imported goods have almost saturated the market, and online sales are developing into a sales situation for fashion goods. fashion

Different from the traditional purchasing method, the previous purchasing model usually simply found what was needed, organized the sources of supply as needed, sat in the office and waited for manufacturers to find it, and then put the goods in the mall to sell to consumers.

At present, large domestic retail enterprises usually consist of a team of buyers. Generally speaking, it is reasonable for a professional buyer to manage 40 to 60 brands. In terms of job titles, they still mostly follow the job titles of managers and directors. The international buyer system usually divides buyers into the following three levels:

Order on demand,

In the end, whether to do a certain brand or not, the buyer makes the purchase forecast, and the subsequent decision-making power is usually determined by the selection team. The group members are senior buyers, as well as senior leaders, general managers, directors, bosses, etc. The assessment items are, on the one hand, the investment promotion of the brand and, on the other hand, the review of the contract. This is also a constraint.