What Does a Internet Researcher Do?

Network research refers to a method of research using Internet technology. Mostly used in business activities such as corporate internal management, product marketing, advertising and business promotion.

Network research

In order to achieve the purpose of business network research and make full use of the commercial value of network research, some key issues of network research must be paid attention to:

Understand the market demand . Think of yourself as a customer and understand customer needs from the customer's perspective. Because your research objects may often be direct buyers, offerers and users of the product, they should be analyzed for specific roles.

For example, a certain fashion brand men's clothing should be targeted at young men, but the actual customer market is not just this part of the population, but including their mother, wife, girlfriend and other female characters. This requires that the research market objects be subdivided into roles in order to fully understand the market needs and make the survey results more targeted and accurate.

Develop an outline for online research . Network research is the first step in the entire process of enterprise network marketing. A research project often contains a highly refined concept, which is an inaccessible "virtual", and a research outline can make the research concrete and organized. The research outline is a tool that combines both the investigator and the respondent. The research project may become a brand and communication tool.

Find competitors . Use various methods to collect information about competitors, such as using the navigation console, locking specific areas, setting keywords that are the same as or similar to your own products to find competitors, carefully checking the URLs of competitors, and paying attention to the competitors' networks And pay attention to whether competitors have done similar market research.

Appropriate incentive measures .

Internet Research Publishing Information

Author :( English) David Gauntlett Press: Xinhua Publishing House subtitle: Re-directional translator Media Research of the digital age: Peng Lan Published: 2004-01-01
Pages: 400
Price: 38
Binding: Paperback Series: Classic Library of Western Journalism and Communication ISBN: 97875011646222 ^[1]

Introduction to Network Research Content

This book is a collection of research results of many experts and scholars in Britain and the United States. It conducts a comprehensive study of the Internet as a new medium and the network culture it nurtured from a variety of perspectives including communication, society, culture, politics, and economics. the study. The research objects and fields involved are very extensive, and these studies reveal individuals. The needs of communities, companies, and nations for different levels of the network, as well as the different ways in which the network is used, also reveal the complex interactions between various members and various influencing factors in the network. ^[1]

This book not only depicts the vertical clues of the development of Internet media research in Britain and the United States, but also outlines the overall outline of the field of network research. It also provides a variety of methods and ideas for network communication research. Use for reference. ^[1]