What Does a Joint Venture Consultant Do?

As the top 10 consulting firm in China and the first managed brand planning agency, Tian Ce Xing Brand Co., Ltd. was founded in 2001 by former Shanghai Ogilvy Creative Director Lu Xiaobing and Lucky 52 founder Gao Jing Jun. In the past 11 years, Tian Ce Xing has grown For a high-level brand planning agency and multinational elite team with international vision, local culture and market penetration. As a professional brand planning agency, Tian Ce Xing focuses on providing management and marketing solutions that improve efficiency for the government and various commercial complexes.

Tiancehang Brand Consulting

Tian Ce Xing Brand Planning

Tian Ce Xing

COFCO, Wahaha, Lulu, Arowana, Mengniu, Doudou Kitchen, Great Wall Wine, King Hans, Sifang Pharmaceutical, Tefeng Pharmaceutical, Hengyuanxiang, Tianbing Enterprise, Jiujiuwang, White Elephant Group, Tianhong Group, Hualin Group, Yueshang City Foods, Fortune Group, Kerqin Dairy, Beike Gum, Beijing Pinggu District Government, Henan Yongcheng Government, German Henkel, Jiu Cailu Thermal Underwear, Warm Love Thermal Underwear, Jade Thermal Underwear, Li Ning, Delhui, Hongli Boya Decoration, Champion Tiles, Jin Zhengda, Hongta Liaoning, Jinfeihong Chain, Bairong World Trade Mall, Shinco Electronics, Celebrity Pocket PC, China Electronics (CECT), Coolpad Mobile, CCTV Music Channel, Ruijie Networks Shida Network), Lenovo, Nokia, Honest People, Black Spring Bee, Peony Sunshine Olive Oil ^{... 1}

"Essential Marketing" ^[1]

Chief Strategy Specialist, Tiancehang Brand Consulting

^[8] Gao Jingjun

Founder of China's top ten industry planners CCTV Lucky 52 in 2006

Chief Strategy Specialist

CCTV Cultural Advisor

COFCO Group Strategic Advisor, Lulu Group Chief Advisor

Specialist on China Brand Network, Specialist on China Food Industry Network

Service brands: Xinke, Xichai, Hengyuanxiang, COFCO, Lulu Group, etc.

Had formulated the new VCD brand strategy and launched the vigorous VCD industry standard war in the 1990s;

Helped COFCO to formulate strategic development and brand planning for COFCO's flour and noodle business, and helped build strong brands in the flour industry such as Pengtai and Xiangxue;

It puts forward researches with far-reaching impact on the industry, such as "The Status Quo of China's Agricultural Industrialization", "The Competitive Essence of Cereals, Oils and Food Enterprises," etc., and has been widely used in local governments and domestic leading grain, oil, and food enterprises to achieve significant results.

Chief Operating Officer and Strategy Director of Tiancehang Brand Consulting

Dong Changde

Chief Operating Officer and Executive Strategy Director of Tian Ce Xing Brand Consulting

Special sales and market experts, create practical consulting tools such as essential marketing / cultural marketing / enterprise 4 driving forces? COFCO Group business development consultant, Lulu Group business development consultant? 12 years of market front-line practical experience? Service customers include: COFCO Group , Great Wall Dry Red, Lulu Group, Hualin Group, Xinliang Group, Tefeng Pharmaceutical, Jinzhengda, Langwan and other domestic and foreign companies and brands, helping COFCO Liquor and COFCO Wheat Processing Division to formulate business strategies Development and brand planning have helped to build strong brands in the Great Wall Dry Red, Xiangxue Noodles and other industries;? Promote the essence of the industry and do effective marketing! ^[8]

Creative Director, Tiancehang Brand Consulting

Hu Jincheng

A member of the British Graphic Design Alliance graduated from the Central Academy of Fine Arts ^[8]

Has long been engaged in brand design and enterprise e-commerce construction, has in-depth research and rich practical experience in the development status and trends of the Internet industry and Internet business model innovation, and has participated in the design and development of many corporate projects

Serving customers: COFCO, COFCO Fengtong, COFCO Pengtai, Hualin Group, Xinliang Group, Huaxing Noodle Industry, Honest Food, etc. VI, packaging and corporate directory design; Golden Fortune Travel Agency, Ruijie Networks, and other visual design Website planning and design projects: help with creativity, the website of the 10th anniversary of the China Open, Tianjin IELTS, Kingkids, Anton Petroleum, Riverdeep, China International Fur Leather Products Fair and other website architecture and overall design

Lean Management Consulting Expert of Tiancehang Brand Consultant

James Wong ^[8]

Malaysian 31-year multinational diversified comprehensive listed company, cross-departmental senior management and international market experience in strategy formulation and execution, team management, operation, production process, quality assurance, quality control, market planning, site management, service management In the fields of improving efficiency, reducing unit cost, and standardizing process control, we have excellent performance and practical foundation.

Previously served as senior manager and general manager of multinational listed companies such as Ekowood, Sinotex, IJM, etc., and president consultant to many domestic companies

Obtained 5S, HACCP, Good Manufacturing Standard (GMP), Hazard Identification and Risk Control (HSE), European Community Certification (CE) in 1995;

1997 MBA, University of Newport, California, USA

Passed SAP Enterprise Management System and Six Sigma Black Belt (6 Sigma BB) training in 2003

Registered as a master of Six Sigma Black Belt by China Quality Association in 2012

The positions of general manager and chief consultant include the fields of real estate development, palm planting, industrial packaging, food and beverage, clothing manufacturing, hardwood flooring, green renewable energy, medical equipment and other fields.

Project Consulting Director of Tiancehang Brand Consulting Agency

Ren Lijun (Li Jun) ^[8]

18Focus on brand planning and marketing planning in the field of actual combat

Contributors to several magazines and online media such as Sales and Marketing and China Management Communication Network

Worked for famous domestic and foreign enterprise groups such as Henkel Group, Harbin Red Sun Group, etc.

Clients served include dozens of companies such as COFCO, Lulu, Translator Translation Group, Dongbiao Electronics Group, Tsingtao Brewery, Buckwheat Nutrition Noodles, Baodi Meat.

Project Consulting Director of Tiancehang Brand Consulting Agency

Zhang Linhua ^[8]

Expert in brand communication, the leader of the special oil industry research group, graduated from Communication University of China in 2009 with an MBA

Project Director of Tiancehang Brand Consultant

Yu Yu diagnoses the management of the enterprise based on the theory of corporate value chain cycle, and has independent theoretical systems in management model innovation, process reengineering, and performance management; once led the serviced enterprise team to achieve 200% business growth in 5 months Through continuous optimization of product structure, the marginal contribution of products is 8% higher than the industry average.

New things have unusual insights, have the power to execute, and often appear in the nightmares of competitors. From the front-line implementation to the project leader, he has successively served as the corporate marketing director in the company's resident status.

Served the brands of Yihai Kerry Camellia Oil, Olive Oil, Lulu Almond Oil, COFCO Xiangxue, Pepsi, Mengniu, and Luxue. He has published articles such as "Talking about the Five Misunderstandings of Domestic Camellia Oil Marketing" and "Cleaved Tea Oil Industry Chain" and other articles, which have caused the tea oil industry to think deeply about tea oil marketing and the sustainable development of the industry.

Technical Consultant of Tiancehang Brand Consultant

Zhu Guosen ^[8]

Former Chief Engineer of COFCO Pengtai, Expert of National Flour Standards Committee

During Pengtai, he developed hot and powerful special products such as Pengtai 3650 and Pengtai 3850.

The most powerful technical management expert in China's flour industry

Expert of Tianshangxing Brand Consulting Agency

Food Development Consultant

Li Zaigui ^[8]

Associate Professor, College of Food Science and Nutritional Engineering, China Agricultural University, Ph.D. in Agriculture, Kagoshima University, Japan. After returning to China at the end of 2000, he set up a Grain Science and Utilization Laboratory at China Agricultural University. He has published more than 30 papers, including 7 SCI papers and 17 Japanese papers. Articles, more than 10 papers in Chinese core journals, three books (one of which is published in Taiwan Province of China), one English book, and one English book is being edited. Presided over the completion of a National Natural Science Foundation, Tianjin Agricultural Committee and Guangdong Provincial Science and Technology Department, each cooperating with a research project, and cooperated with Japan's Satake Company, Weiwei Kang Company and Baimai Company in the fields of grain quality, soybean processing and miscellaneous grain processing. . ? Presiding one sub-theme of the 11th Five-year Science and Technology Support Plan of the Ministry of Science and Technology, one of the Science and Technology Provincial Plan of the Science and Technology Department of Yunnan Province, the sub-theme of the "Research on High Quality Oat Production and Processing Technology" by the Ministry of Agriculture's public welfare industry project He has obtained one national invention patent and one utility model patent, applied for four national invention patents, and served as a reviewer for the Ministry of Education's Returned Overseas Chinese Scholars Fund, the National Agricultural Comprehensive Development Project, and various research projects of the National Grain Bureau. Undertook and completed the standards issued by the Ministry of Agriculture, undertook the preparation of "green food and wheat products" and served as the expert of the National Cereals and Oils Standards Committee, and the expert of food technology consulting cooperation of Tiancehang Brand Consulting Agency