What Does a Public Relations Director Do?

The Chief Public Relation Officer is also known as the chief public relations officer. The director of public relations is mainly responsible for the public relations of the company, such as enhancing the company's credibility and beautifying the company's image.

Director of Public Relations

Assist in formulating various products according to market needs
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Development path: In order to become a public relations manager, novices who graduated from public relations majors, in addition to maintaining professionalism, they must continue to improve professional compatibility, accumulate professional experience, and grasp the industry dynamics. It takes a long time of accumulation and precipitation to stand out. .
Opportunities for transformation: As there are many opportunities for PR managers to deal with the media, there is a great opportunity to develop into the media.
Job Responsibilities
1. According to the company's annual strategic development goals, formulate corresponding public relations plans and programs;
2. Organize the implementation and supervision of public relations plans and deal with emergencies;
3. Develop corporate culture and brand communication plans, organization

Basic Information of Director of Public Relations

Author: Li Daokui eds
Publisher:
Published: 2006-2-1
Word Count: 280000
Edition: 1
Number of pages: 250
Printing time: 2006/02/01
ISBN: 9787810884068
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Loading: Paperback

Director of Public Relations

With the global economic integration, the process of internationalization of business competition is accelerating, and market competition is becoming more and more fierce. Competition among enterprises has shifted from price competition and service competition to brand competition and image competition. Powerful booster. At present, the effectiveness of public relations work has also become one of the important indicators to measure the management level of an organization.
The 21st century is the century of public relations. With the advent of the public relations era, public relations has become the "leader" of corporate development, but currently China's public relations level is relatively low, lacking excellent public relations management talents. Public relations talent has become a scarce resource urgently needed by enterprises, and the shortage of excellent public relations management talents has become the first bottleneck restricting the development of enterprises.
In the process of writing this book, I have read a lot of relevant books and materials at home and abroad, and express my sincere thanks together. Due to the limited level of editors, it is inevitable that there are inadequacies and omissions in the book. Relevant experts, scholars and readers are invited to criticize and correct.

Director of Public Relations Book Catalog

Chapter 1 Duties of the Director of Public Relations
Section 1 Communication Information
Section 2 Coordinating Relationship
Section 3 Decision Consulting
Section 4 Image Management
Section 5 Education and Training
Chapter 2 Basic Qualities of a Director of Public Relations
The first section of public relations awareness
Section 2 Good Professional Ethics
Section 3 Reasonable Knowledge Structure
Section 4 Good Psychological Quality
Section 5 Comprehensive and Comprehensive Professional Skills
Chapter 3 Workflow of the Director of Public Relations
Section I Research
Section 2 Countermeasures
Section 3 Supervision
Section 4 Evaluation Results
Chapter 4 Communication Etiquette for Director of Public Relations
The first section of instrument etiquette
Meeting etiquette
Banquet etiquette
Section IV Conversation Etiquette
Chapter 5 PR Directors Practice-CIS Strategy
Section 1 CI Overview
Section II CI system
Section III CI import
Section IV CI Design
Chapter 6 PR Directors Practice-PR News Communication
Section 1 Basic Principles of Communication
Section 2 Public Relations Media and Choices
Section 3 Public Relations Communication Effects and Principles
Section 4: Steps and Techniques for PR News Dissemination
Chapter 7 PR Directors Practical Operations-PR Advertising
Section 1 Types and Functions of Public Relations Advertising
Production and Launch of Public Relations Advertisement
Section III Writing of PR Advertising Copywriting
Section 4 Management of Public Relations Advertising
Chapter 8 Practice of Director of Public Relations-Public Relations Activities
Section 1 Overview of Special Public Relations Activities
Section 2 Social Sponsorship
Section III Celebrations
Section 4 Press Conference
Section 5 Exhibition
Section VI Negotiations
Chapter 9 Practice of Director of Public Relations-Crisis Public Relations
Section 1 Overview of Crisis Public Relations
Section 2 Crisis Public Relations Operations
Section III Crisis Management Plan and Early Warning System
Section 4 Principles of Enterprise Crisis Management
references

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