What is a Public Relations Specialist?

Public relations experts refer to senior public relations practitioners who generally have a bachelor's degree in public relations and have been engaged in this occupation for more than 10 years, or have a bachelor's degree in related majors (news, advertising, marketing and management) and have engaged in this occupation for more than 12 years. Is an authoritative scholar or practice master in the field of public relations

PR expert

Right!

Public relations experts refer to senior public relations practitioners who generally have a bachelor's degree in public relations and have been engaged in this occupation for more than 10 years, or have a bachelor's degree in related majors (news, advertising, marketing and management) and have engaged in this occupation for more than 12 years. Is an authoritative scholar or practice master in the field of public relations

Chinese name

PR expert

Foreign name

Public Relations Master

Nature of the work

Professional public relations consultant

Industry

Brand management, strategic consulting

Public relations strategy consulting: First of all, they must be familiar with the company and understand the overall development strategy of the company, because only in this way can they provide useful consulting for some of the company's decision-making.

Public relations strategic planning: assist in formulating various public relations strategies and tactics according to market needs, and timely adjust the direction of various public relations activities organized by the company. Good at maintaining and maintaining customer resources

(1) Strong research and analysis ability: Has accumulated research experience in business, government and non-governmental organizations, and can provide insights on different industries and fields.

(2) Proficient in management science and applied psychology: Familiar with the overall operation and management processes of the organization, and have strong consumer psychoanalysis ability and business negotiation ability.

(3) Requires strong interpersonal communication skills and network resources: 10 years of industry experience and extensive government and media relations resources.

(4) Leadership and overall planning ability: make overall arrangements for departmental affairs and be able to manage leaders in case of emergencies; have leadership and management ability and build an excellent public relations team.

Affiliated departments: marketing department, brand management department, public relations department

Direct superior: General manager

Subordinate positions: public relations manager, public relations specialist, etc.

Salary treatment: Annual salary is generally between 150,000 and 500,000, and the income of experienced public relations ability is relatively high. The annual salary of public relations experts in first-tier cities is higher than that in second- and third-tier cities.

When conducting public relations activities, strive to be true, accurate, fair and accountable to the public.

(1) Do not intentionally disseminate false or misleading information for the benefit of individuals.

(2) Do not use the name of public relations to engage in any activities that damage the credibility of public relations.

(3) Do not engage in activities that are unethical, dishonest, or detrimental to the profession's dignity.

(4) Do not use bribes and improper hands to affect the true and objective reports of media personnel.

(5) In the public relations practice at home and abroad, the relevant secrets of the state and their respective organizations should be observed.