What Does a Silversmith Do?

The old silversmith brand is a domestic pure silver jewelry processing enterprise with independent design as its core. Since its creation, the brand has cooperated with the fashion industry and the performing arts industry many times.

Old silversmith

The old silversmith brand is a domestic pure silver jewelry processing enterprise with independent design as its core. Since its creation, the brand has cooperated with the fashion industry and the performing arts industry many times.

brand name

Old silversmith

Main business

Sterling silver jewelry processing

Established

1998

Place of establishment

Beijing

Brand mission

Spread silver jewelry culture and create a beautiful life

Idea

Mature, atmospheric, intelligent, confident, retro

Old silversmith

The old silversmith takes the mission of spreading the culture of silver jewelry and creating a beautiful life, inherits and carries forward the traditional Chinese culture with silver as the medium, and promises artisans to create personalized jewelry that suits the needs of different people. Since its inception, the brand has cooperated with the fashion industry and the performing arts industry many times. It has received extensive attention from the fashion and media circles, and has become an accessory for its work and life.

As a leader in the continuous development of Chinese silver jewelry culture, the old silversmith has always adhered to the design concept based on traditional culture, ethnic handicrafts and modern fashion elements, constantly improved and upgraded the software and hardware services of operating chain stores in various places, and continued to expand the field of cooperation and strive to make the Silversmith became the first brand of silver jewelry in China.

With the development of economy and society, a variety of fashionable clothing, skin care cosmetics, clothing products and other objects are constantly increasing. Jewelry as the decoration of the outer clothing and the overall appearance of the highlights of the effect, often because of its finishing touch, consumers love it.

The hosting of the 2008 Olympic Games has re-examined China at the same time as it has heated up traditional Chinese culture. In the post-Olympic era, the Chinese wind has spread worldwide. When the modern age fell in love with classics, the fusion of Eastern and Western cultures, and the diversity of individual styles highlighted the charm, which further inspired the passion for traditional culture deeply rooted in the hearts of the Chinese people. How to make yourself unique and rich in content, show your own culture and style, and catch up with the hot fashion trends has become the main theme of every consumer.

"Old Silversmith", as the leading brand of Chinese silver jewelry, always adheres to the design concept of traditional ethnic handmade craftsmanship combining modern fashion elements, continuously researches traditional craftsmanship, captures fashion inspiration, and finds a new stage for the interpretation of Chinese traditional culture. Traditional culture allows every consumer who comes to the old silversmith to perceive tradition, explore Beijing, and capture cutting-edge fashion trends.

As a continuous leader of Chinese silver jewelry culture, the "old silversmith" has a passion for traditional Chinese culture and a fusion of Eastern and Western cultures, combining classical and fashion elements, and strives for multi-element display design styles, and franchising

Chinese World's No. 1 Silver Brand

Chinese traditional culture is the spiritual belief of the Chinese people in the world and the foundation that resonates with every descendant of the Chinese nation. The integration of traditional culture with modern fashion elements allows tradition to be inherited and carried forward, and it is more in line with the current needs of people's lives. Stylish and retro, classic and individual, the new interpretation of traditional culture will surely resonate with the global Chinese, and the "old silversmith" brand will inevitably become the number one brand in the Chinese world.

Brand Concept

Mature, atmospheric, intelligent, confident, retro

sincere:

Always be grateful and sincere, treat every customer sincerely

Perseverance :

Always adhere to the design concept of traditional ethnic handmade craftsmanship combining modern fashion elements

Dream :

Leading the new fashion trend of silver jewelry, inheriting and developing Chinese traditional culture

Exquisite:

Courage to try and make breakthroughs, and always pursue the perfection of craftsmanship and the transcendence of quality

Brand role : Ingenious, inherited and innovative, trusted silver jewelry expert

Brand grade : China's mid-to-high-end silver jewelry market

Brand target audience : mature intellectual, self-confident and casual, Kochi white-collar women who love tradition and fashion

Old silversmiths share product quality, corporate branding, and management skills with investors to help reduce operating losses, lower investment risks, and increase the probability of investment success. With the Beijing headquarters as the core and the franchise-based marketing model, it adopts four forms of "shopping counters, shop-in-shops, round-island stores and specialty stores". The headquarter is responsible for jewelry design, production, logistics, and overall brand management (commodity, price, sales method, operation management, promotion, etc.), and franchise rights of authorized franchise stores within the specified range. The franchise stores operate in the manner determined by the headquarters and obtain the expected revenue.

The franchise store is also an independent legal person. In accordance with the principle of organizational division of labor, the headquarters is responsible for business strategy, planning, product and service development, etc., and provides a full set of management technology for franchise stores. It also formulates effective strategic development plans through irregular training and cooperation with relevant investigations. Utilize unified and effective publicity and other methods to help franchise stores to achieve greater economic benefits. Franchised stores can use less investment to obtain business know-how in a short period of time, and focus their energy on chain store management and customer service, creating greater economic effects.

Silversmiths are constantly digging and exploring China s ancient and prosperous manufacturing industry, incorporating modern fashion elements, and using modern production methods to remove the dust of history, so that traditional Chinese culture can find a new stage for interpretation and bloom its dazzling glory