What Should I Consider When Looking for Jobs Abroad?

Oversea Marketing, Directindustry, as the name suggests, is a way to help companies directly advertise their products on the Internet, magazines, newspapers, mobile phones and outdoor streaming media commonly used by foreigners, so that companies can obtain overseas brands and local inquiries. service.

Overseas promotion

Oversea Marketing, Directindustry, as the name suggests, is a way to help companies directly advertise their products on the Internet, magazines, newspapers, mobile phones and outdoor streaming media commonly used by foreigners, so that companies can obtain overseas brands and local inquiries. service.

As overseas promotion resources need to be developed by professionals who are familiar with the local language and media, it brings some difficulties to enterprises.

Chinese name

Overseas promotion

Foreign name

Directindustry Overseas Marketing

With the appreciation of the Renminbi, the foreign trade market is getting more and more severe, and the export rate of foreign trade is decreasing. As a result, the products of foreign trade companies cannot open the market well in the foreign market, and potential customers abroad cannot find the products they need quickly and effectively. This creates a gap between the product and the customer. However, the development of the Internet has allowed more and more foreign trade companies to transform their products.

For overseas promotion customers, in addition to some of the more conventional promotion models, there are also many technical advertising companies that inject innovation into the overseas promotion market while continuing to innovate.

There are many overseas promotion methods. There are traditional participation in foreign exhibitions or setting up their own product agents directly abroad. Of course, the effect brought by the traditional overseas promotion model of powerful foreign trade companies is beyond doubt. However, the traditional overseas promotion model is unrealistic for the destruction caused by the economic crisis or for small and medium-sized foreign trade companies. Therefore, new overseas promotion methods have come into being. The main promotion modes are:

I. Promotion through internet promotion companies: Be your own foreign trade marketing website + internet promotion company to search engine ranking promotion for the company's foreign trade marketing website.

2. Promotion through foreign trade B2B platform: Promote your own foreign trade products through large foreign trade B2B platform. Today, the WBS model is a new model for overseas promotion. The WBS model also brings a steady stream of customer inquiries to corporate customers.

Promotion of WBS model:

Overseas promotion is a new trend of network promotion. As a highly professional new job, most of the small and medium-sized enterprises do not have enough ability to do it well. Choosing outsourcing is the best way for these companies to do network promotion.

Looking at the development trends in 2011, the new development trends of network promotion are:

1. Complete the brand website construction (revision).

2. Complete website diagnosis and optimization, enhance website user experience, and facilitate operation and promotion.

3. Integrate various network promotion methods. Hype up with social hotspots and events, and make use of differentiated communication channels to avoid direct conflicts with competitors. Continue to increase the coverage of online publicity, enhance the positive image of the brand, and provide support for corporate strategic directions.

4. Affected by the background, the cost of media channels such as news has risen, but the use of mass-marketing online promotion is still the most cost effective.

5. Mass-marketing online promotion has begun to occupy the market and become the mainstream. Enterprises that have not done online promotion can start more easily.

6. Control network promotion costs, achieve precise marketing, and increase the proportion of non-paid advertising clicks on websites.

7. Weekly, monthly, and semi-annual summary, which mainly analyzes and evaluates the effect of corporate network promotion, and formulates related optimization plans.

9. Cultivate a large amount of information from professional writers on the Internet, and refine the essence of the text according to the characteristics of the enterprise or product, that is, the exquisite soft text.

9. According to the promotion plan, submit it to the promotion company for online publication or speculation.

Select and use B2B

There are many kinds of websites. Which one is right for me? Where should we invest? select

Search Engine Marketing Overseas

Foreign trade companies need to solve two problems to improve search engine marketing effectiveness, namely how to develop more customers and how to screen professional customers. First, we need to cover as many mainstream search engines as possible. In addition to the three major search engines, we also need to focus on some regional and professional search engines. Secondly, the coverage in each search engine should be large, not only to purchase paid services for search engines, but also to obtain the top position of natural results through the services of third-party companies. At the same time, as much as possible to cover the main and relevant search keywords, exhausting foreign buyers may find the words of Chinese suppliers. The screening of professional customers requires analysis and mining of relevant data.

Overseas promotion exhibition marketing

We need to check at the level of brochures and field services. The paper of the brochure should be as thin as possible, and the weight of the sample booklet should be reduced. In addition, the professional sensory design makes the customer feel the distinctive quality from the first impression. And in terms of content, the client should write the ABOUT US soft text, the form should be graphic and textual, and each page header or footer should be written with contact information, including telephone, email, website and other important content, in order to prevent customers from tearing samples after the meeting A series of pages in the brochure without losing important contact information. Online virtual exhibition: directindustry; physical exhibition: such as Canton Fair, Hannover.

Email marketing overseas

We need to conduct database-based permissioned email marketing. Permission email marketing, as its name implies, is permission-based email delivery. When sending related information such as products to its targets, it requires the user's "permission" in advance. In foreign countries, permissioned email marketing has developed a lot and has played an important role in obtaining buyer information, developing potential buyers, and cultivating loyal customers. These users receive relevant information from mail service providers on the premise of voluntary registration.

There are two basic factors in email marketing: the choice of email address resources for potential users and the content design of email marketing. How to get enough email addresses of potential users is the basis for starting email marketing. Setting up a mail collector on your own website platform is a more effective solution. For every inquiry, the buyer's email address should be part of your potential buyer's mailing list. The content design of the email is directly related to the experience and knowledge of the actual operators who are engaged in the job. It determines whether the final audience will treat each email as an active keep-alive, not a spam email.

Overseas promotion of foreign trade integration

A foreign trade enterprise establishes a platform based on its own company's foreign trade marketing website, and integrates marketing channels based on the needs and habits of foreign buyers to ensure that overseas buyers can accurately obtain a set of product information of foreign trade enterprises through multiple channels. Marketing methods.

With corporate marketing sites as the core, it integrates traditional marketing, licensed email marketing, B2B marketing, search engine marketing, and classified directories. This is not a simple integration. For different industries and enterprises, a specific resource integration model is required, otherwise the effect will be greatly reduced.

The marketing models used by enterprises of different sizes and foreign trade enterprises at different stages are different. Email marketing is the most widely used marketing method in foreign trade enterprises because of its low cost and simple operation.

For many foreign trade companies in the start-up period, free B2B platforms are also a good choice, creating benefits at zero cost, but the current B2B platform is becoming less and less effective, and it is more difficult to obtain revenue from this channel. Of course, if the company has sufficient economic strength, it can become a paying member of this B2B platform, which can relatively improve the effect, but it is also limited. At present, the main domestic B2B foreign trade platforms include Alibaba, ECVV, Made in China, Global Trade Links and Global Sources.