What Are Market Sectors?

The marketing department ^[1] is an important part of the marketing organization structure in an enterprise. It usually includes the product marketing department, market development department, marketing department, and sales support department.

Marketing

I. Duties of the Marketing Department ^[1]

The main responsibilities of the marketing department are in the 16th National Congress.

1. Develop an annual marketing target plan.

2. Establish and improve marketing information collection, processing, communication and confidentiality systems.

3. Survey on consumer purchasing psychology and behavior.

4. Collect, sort and analyze the performance, price, and sales promotion methods of competitive brand products.

5. Analysis of advertising strategies and methods of competitive brands.

6. Make sales forecast and put forward analysis, development direction and plan for future market.

7. Develop product planning strategies.

8. Set product prices.

9. New product launch planning.

10. Develop access plan and implementation goals at each stage.

11. Planning and organization of promotional activities.

12. Reasonably select and manage advertising media and advertising agencies.

13. Develop and implement marketing advertising and public relations activities.

14. Implement brand planning and brand image building.

15. Responsible for the coordination of production and sales.

16. Do a good job of docking with the sales department.

The marketing department has different priorities at different stages of the product

1. During the product introduction period, the responsibilities of the marketing department are:

Investigation of consumer purchasing behavior; Formulation of product launch plan: Formulation of channel plans and implementation goals at each stage; formulation of product prices; formulation of product planning strategies

2. In the product growth stage, the responsibilities of the marketing department are:

Establish and improve marketing information collection, processing, communication and confidentiality systems; formulate annual marketing target plans; be responsible for the coordination of production and sales

3. During the product maturity period, the responsibilities of the marketing department are:

Analysis of competitive brand advertising strategies and methods. For the sales forecast, put forward the analysis, development direction and plan of the future market. Develop product planning strategies. Develop an advertising strategy. Implement brand planning.

Marketing department main post function setting:

1. Market researcher 2. Market planner 3. Market expander 4. Promotion promoter 5. Public relations staff

Duties of Marketing Manager

The marketing manager is fully responsible for the business and personnel management of the marketing department. Its specific duties are ^[1] :

1. Comprehensively plan, arrange and manage the work of the marketing department.

2. Develop annual marketing strategies and marketing plans.

3. Coordinate the cooperation relationship between the department and other departments.

4. Formulate working standards, codes of conduct and rewards for the marketing department.

5. Guide, inspect and control the implementation of various tasks in this department.

6. Cooperate with the training, assessment and deployment of marketing personnel by the Ministry of Human Resources.

7. Develop and supervise market planning and budgeting.

8. Develop and supervise the implementation of public relations and promotional activities plans, plan to arrange annual, quarterly, monthly and various marketing planning.

9. Develop advertising strategies, including annual, quarterly, monthly, and specific campaign advertising plans.

10. Perform scientific forecasting and analysis, and prepare for product development, production, and market launch.

11. Develop and supervise market research plans.

12. Formulate and supervise the implementation of new product launch plans and budgets.

13. Establish procedures for reporting and reviewing various expenses.

Responsibilities of market researcher ^[1]

1. Responsible for the formulation and implementation of market research plans.

2. Establish and improve marketing information systems, and formulate internal information, market intelligence collection, sorting, analysis, communication, and confidentiality systems.

3. Provide information decision support for this department and other departments.

4. Assist the marketing manager to formulate various marketing plans.

5. Organize investigations on macro environment and industry conditions.

6. Organize a survey of the company's internal marketing environment.

7. Organize surveys of consumers and users.

8. Research on sales channels.

9. Collect market intelligence from competing manufacturers and industry policies and information issued by governments at all levels, industry groups, and societies.

10. Propose a new product development plan.

Responsibilities of business planners in the marketing department ^[1]

1. Develop a variety of different channel configuration plans.

2. Responsible for the collation and classification of competitive product information.

3. Develop a product distribution plan.

4. Establish access training, incentive and control policies.

5. Regularly analyze and evaluate access.

6. Communicate the monthly sales plan in time with the sales department and arrange production in an appropriate amount.

7, control the finished product, packaging style and inventory quantity.

8. Control logistics.

9. Collaborate on promotional plans.

V. Responsibilities of Product Planning Staff of the Marketing Department ^[1]

1. Determine the product life and new product development cycle according to the enterprise development plan.

2. Responsible for product development, and work with R & D, production, procurement, finance and other departments to conduct commercial product operation planning.

3. Responsible for all-round product planning, including price planning, packaging planning, channel planning, and extended planning.

4. Assist advertising and promotion planning department in product advertisement and promotion planning.

Responsibilities of the advertising planning staff of the marketing department

1. Develop annual quarterly monthly advertising expense plan

2. Responsible for the planning and implementation of various products and public relations activities of the enterprise

3. Choosing the right advertising company

4. Supervise the work of advertising and production agency

5. Develop advertising strategies for different periods of the product

6. Carry out advertising detection and statistics, and maintain business communication with production research supervisors

7.Evaluate the effectiveness of advertising and public relations activities in a timely manner

Responsibilities of marketing planners in the marketing department

1. According to the company's overall planning, carry out annual, quarterly, monthly and holiday promotions;

2. Responsible for formulating various promotion plans, and supervise the implementation and evaluation of various promotion plans;

3. To guide and supervise the formulation and implementation of marketing promotion plans in various regions, to formulate the procedures for the application and approval of marketing promotion funds, and to supervise such procedures;

4. Design, production and distribution management of promotional items;

5. Analysis and statistics of regional sales and put forward promotion plans;

6. Formulate various budgets for different periods and different promotional activities, and control the use of promotional funds based on the budget.

8. Responsibilities of Marketing and Production Staff

1. Formulate the annual promotion plan ^[1] ;

2. Responsible for the art design and production of counters and stores in various shopping malls and the design and production of POPs;

3. Responsible for the formulation of various promotion programs;

4. Promote production cost budget and control;

5. Responsible for the implementation of various promotion programs, supervise the implementation of the programs, and conduct sales evaluation.