What Are the Benefits of Investing in Art?

Art investment is an investment behavior in which an individual or a company takes art as an investment goal and earns profit returns. In art investment, we must follow the principle of "the right to enter the market, the right to things, and the right price." In the international capital market, art has long been recognized as a necessary investment industry. Relatively speaking, there are many restrictions on art investment, which is more challenging, but also more fun. Because investment in art requires a keen sense of the art, collectors not only obtain economic benefits from the investment in art, but more importantly, affirm their art position. For many collectors, this Is the most attractive place for art investment. ^[1]

Art investment

(Investment method)

Right!

Art investment is an investment behavior in which an individual or a company takes art as an investment goal and earns profit returns. In art investment, we must follow the principle of "the right to enter the market, the right to things, and the right price." In the international capital market, art has long been recognized as a necessary investment industry. Relatively speaking, there are many restrictions on art investment, which is more challenging, but also more fun. Because investment in art requires a keen sense of the art, collectors not only obtain economic benefits from the investment in art, but more importantly, affirm their art position. For many collectors, this Is the most attractive place for art investment. ^[1]

Art investment is a good direction for wealth accumulation, and it is also the only way to the essence of art. Therefore, from you, from me, we will be art lovers, collectors, investors! But taking investment calligraphy and painting as an example, quoting Xu Jianrong, a professor at the Academy of Fine Arts of Shanghai University, once said: "In terms of the painting and calligraphy world today, when it comes to creation, it is not as good as the past, but it is not as good as the past. Greatly not today. "Although collection and counterfeiting have been accompanied since the Tang Dynasty, today, with the influence of superb printing technology, traditional ophthalmology and traditional magnifying glass have lost their appraisal direction. Lovers, collectors How do investors and investors start this art investment path?

Relevant units and individuals who deal in art investment management, when receiving the corresponding art investment project, it is necessary to confirm the art in real time before the transaction, in order to prevent the occurrence of, for example, the "golden jade clothing" fraudulent loan incident , "Zhengzhou Zhu" fraud and other incidents occurred.

Case 1: Calligraphy and painting transactions and product disputes from auction companies

Generally, when a Tibetan friend previews at an auction company, in addition to on-site viewing, some collectors often show catalogs or photos taken on the spot to an expert to confirm the authenticity of the work and prepare for future auctions. This is the way many collectors have adopted before.

In 2011, Mr. Yang, a collector at a Nanjing auction house, saw a piece of Li Keran's work, and he was not very sure. "So I sent the photos of the work to the experts who studied Li Keran. The response was 100% true Yes. So I bought this painting by Li Keran for several million yuan. "

"After retrieving the lot, I opened it in natural light and found that the situation was not right." Mr. Yang asked the auction company to withdraw the painting, but the auction company denied that it was a printed matter. Mr. Yang sent the calligraphy and painting to the relevant technical department for identification, but later discovered that it was a printed matter.

Mr. Yang found the expert and got the answer: "From the picture, this work is 100% authentic. As for the print or the original, that's another story."

Finally, the collector brought the auction house to court, and so far no conclusion has been reached on this matter.

Can you tell whether the painting is "printed" or "hand drawn"?

Case 1: The key issue is that the two parties do not recognize this work as their work

The solution, when conducting a transaction, the on-site microscopic observation of the spot with an Anyty portable microscope is performed. Generally, the spot is taken at a low magnification of 60, 150, and 200 times, and at the same time, a high magnification of 500 and 600 magnifications Pick the point, and take a photo in real time. At the same time, the micrograph is archived and printed out, and it is attached to the contract of the transaction. At the same time, the time, person, and position of the point of picking are noted.

In this way, from the seller's auction side, it is possible to avoid the collector suspecting that the package will be lost after buying it back, because the counterfeit effect of 500 times and 600 times is impossible under current technology. (For a few auction companies and art associations, it is entirely possible to form a database system of their own works through this microscope)

For Tibetan friends, after the spot is picked, if the work is printed or imitation after showing it to the experts, it can be very easy to prove that the imitation is provided by the auction company through technical means according to the signed transaction contract. Compensation can be easily obtained through legal means, as in the case above, the auction company does not recognize it as their work.

Anyty (Ainiti) portable microscope V500 spot shooting archives, form a database, printable

Case two: Plays between friends and disputes

In fact, there are many such cases. Guangzhou Wei (pseudonym) has a work by Wu Guanzhong, "One day in May 2012, I received a call from Qi Qiang (pseudonym), saying that I would borrow this work for two days. Because of the relationship with Qi Qiang I m familiar with it. I have had similar experiences in borrowing paintings before. They were returned on time. There was no difference in the middle, so I did nt think about it and lent the work to Qi Qiang directly. "

Two days later, Qi Qiang returned the work on time. Lin Wei didn't pay much attention at that time and put away the work. Later, at an auction, he found a work exactly the same as him, and rushed home to check his own work. "The color of the work is wrong, others are normal, but I always have anxiety in my heart, so I took I went to the expert and found out that it was a copy. If you don't look closely, it's a fake. "

Case two: The key problem is that Tibetan friends have not cultivated a habit, and learned to use the Anyty portable microscope series tools at any time to observe the habit.

Solution: As long as you bring an Anyty portable microscope V500 about 200 times, you can also form your own database when you have time. You can borrow and retrieve it for archival microphotographing. , You can determine whether the original is taken back! Because everyone pays attention to imitating what is visible to the eye, but it is impossible to imitate the details under 200-600 times.

Art is an extremely broad concept.

If art investors can build their investment behavior on an orderly basis, it will help seize opportunities and reduce errors. To this end, Yi

As with any other investment method, investing in art must grasp the timing of investment, or you will inevitably lose money if you invest rashly.

The timing of investment in art should start from the following points:

Not every piece of art is optimistic in the market, which means that not every piece of art is suitable for investment. Investors must pick from the vast art world the art that has the potential for appreciation.

Generally speaking, artwork suitable for investment should have the following four criteria:

true

The authenticity of artwork is the most important prerequisite for investment. Everyone knows that because of ghostwriting, copying, imitation, and intentional forgery,

Theoretically, the market price of any one commodity should be roughly equal to its actual value, and at the same time, the price will fluctuate up and down with the impact of supply and demand. From the perspective of art trade, the situation is much more complicated. The complexity of the price of art must attract investors' attention.

In June 2007, Minsheng Bank launched a high-end wealth management product-Extraordinary Wealth Management "Art Investment Plan" No. 1, marking the start of art investment in the financial market. In June 2009, SDIC Trust, jointly with China Construction Bank and Poly Auction, launched China's first wealth management product for art trusts, the SDIC Trust. Shengshi Treasure No. 1 Poly Art Investment Collective Fund Trust Plan.

In 2011, the art fund will accelerate the pace of distribution. Various institutions have been or are in the process of setting up. The size of domestic art funds will exceed 1.5 billion yuan in 2011.

On January 14, 2011, SDIC Feilong Art Fund No. 8 Collective Fund Trust Plan was established with a fundraising scale of 200 million yuan, a subscription threshold of 1 million yuan, and a product period of 18-24 months.

In March 2011, the third phase of the Red Coral Art Private Equity Fund was about to be issued, with a fund size of 15 million to 20 million yuan, a five-year closed period, and an investment threshold of 1 million yuan.

On April 12, 2011, Shanghai Zendai Cultural Development Co., Ltd., Shanghai International Trust Co., Ltd. and the Industrial and Commercial Bank of China launched the first domestic art sunshine fund-Xianghuashi · New Painting Art Fund. Mr. Shen Qibin, the first curator of the museum, the former curator of the former Himalayas, and the CEO of Zendai Culture Company, personally conducted the trade.

Classification of collectibles

Shi Gensheng divides China's private private collections into four categories: natural history, art history, human history and science history. Natural history includes insect specimens, marine life and specimens, rain flower stones, strange stones, and wing paintings, that is, various objects in nature; art history categories include cigarette labels, smoking sets, sparks, micro-carvings, tea sets, porcelain carvings, arts and crafts, paintings and calligraphy Humanities history is mainly books, newspapers, periodicals, materials, folklore and other items; popular science history categories include abacus, clocks, keys, Tibetan wine and other categories. This classification has some advantages due to its greater inclusiveness, but it is limited to private collections and not to the classification of collections.

How to scientifically categorize collections is an urgent issue, because it is crucial to the development of collection science. The book categorizes collections as follows:

(I) Cultural relics, including historical cultural relics, (ancient humans, living creatures) fossils, physical materials of ancient buildings, calligraphy, paintings, inscriptions, extensions, sculptures, inscriptions, public service, utensils, folk art, stationery, cultural supplies, opera Props, arts and crafts, revolutionary cultural relics and foreign cultural relics.

All modern items are not classified as cultural relics, but can be incorporated into the above-mentioned small categories, except those listed below. The items listed above contain a lot of content, such as gold and silver ware, tin-lead ware, lacquer ware, Ming ware, law ware, furniture, fabrics, carpets, clocks, smoking pots, fans, etc .; Feeder, enamel, purple sand, wood carving, tooth angle, rattan and bamboo ware, reeling, etc.

(2) Jewellery, famous stones and ornamental stones, including jewellery and emeralds, various types of vermiculite and printed stones, as well as strange and ornamental stones, are mainly unnaturally carved.

(3) Coins, including ancient coins of all ages and currencies of modern countries.

(4) Stamps, including stamps from other countries and other collectibles related to philately.

(5) Documents, including books, newspapers and periodicals, archives, photos, movie and TV manuals, posters and other written materials.

(6) Tickets, including stamps, tickets, tickets, merchandise tickets, transportation tickets, monthly tickets, etc.

(7) Trademarks, including sparks, cigarette labels, wine labels, sugar paper, etc.

(8) Badges, including commemorative medals, medals, badges and other various badges.

(9) Specimen types, including animal specimens, plant specimens, and mineral specimens.

(10) For other categories, any of the above nine categories cannot be included in this category.

This classification is mainly based on the actual situation of collections in China and the world. The above-mentioned collections not only have more enthusiasts, but also are conventional and can be recognized by more collectors. Of course, this taxonomy is not static, it will be constantly adjusted with the development and change of the collection situation, in order to reflect the status of contemporary collections, have a certain stability, and guide and guide the folk collection.