What Is a Co-Branded Card?

Co-branded card, in English is Co-Branded Card, refers to a type of bank card issued jointly by the card-issuing bank and a profit-oriented institution. The most common is a joint debit card, which is a joint name developed on the basis of debit cards Bank card.

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Co-branded card, English is Co-Branded Card

Co-Branded Card is

Compared with other forms of credit cards, co-branded credit cards have the following main features: ^[1]

Co-branded Card Points

This is a feature that almost all co-branded cards have. Wherever a cardholder spends at a co-branded merchant, the merchant will give the corresponding points to the consumer according to the amount of consumption, specially prepared some very special gifts, and stipulated that only by spending points can be collected, in order to attract consumers to shop.

Discount on co-branded cards

This is another major feature of co-branded cards. In order to attract consumers who frequent, merchants offer discounts through co-branded cards. For certain designated discounted products, the merchant stipulates that only with a co-branded card can they enjoy discounted benefits, which is a treatment that cannot be enjoyed by cash or other methods. Some higher-margin shopping malls even stipulate that they can enjoy discounts ranging from discounts as long as they spend on co-branded cards. For those who want to go to the mall to spend anyway, running a co-branded card to enjoy the discount service can be said to be cheap.

Co-branded Card Additional Services

This is where co-branded cards are worth the most. For people who buy a car, a co-branded card means that only the card can enjoy the proper maintenance services, such as the Toyota co-branded card in Japan; for people who buy a house, the co-branded card is a master key for the owner The card can not only be used to discount home purchases, but also can be used as a door card, parking card, property card, friendship card, etc., such as the Vanke joint name card of the real estate predator; for general shopping mall consumers, the joint name card may have a Humanized service functions, such as the Tesco Supermarket co-branded card, can be used to take the free bus provided by the supermarket.

The benefits of co-branded cards have been recognized by cardholders, merchants, and banks, and more and more projects have been introduced. I believe that in the near future, co-branded cards will become more popular and bring more benefits to consumers.